The VKontakte community allows you to solve many problems, but the paramount one is bringing people together on a specific topic. In this article, we’ll talk about how to create a VKontakte community, consider what it’s worth doing, and what is categorically not recommended; we’ll touch on the topic of free promotion of such a community. So let's go!
How to create a VKontakte community?To get started, you should decide on the name or title of this community (naming). We strongly recommend that you do not use your brand name or store name in the community name. It is important to create a community of the most similar news focus, but not commercial in any way. For those who are engaged in business and are interested in creating a VKontakte group, I would like to advise the following. If your direction in business is to sell underpants, do not create a “cowardly community” group or similar nonsense. Better think about how to attract the attention of the audience and at the same time hint at the nomenclature of your store. But the main thing is to do not the commercial, but the informational basis of your community.
If you were wondering how to create a VKontakte community, then you should choose the type of community: public page, group or event. We proceed directly to the solution of your question, create a community.
First of all, go to your profile on the VKontakte social network. Then go to the "Groups" section in the left menu. On the page that opens, in the upper right corner you will find the link "Create a community". After that we enter the name of your group, as we said above - naming. Just below the field in which you entered the name, there will be a switch, it should be set to the "Group" position. After that, you just need to click on the "Create Community" button and you will become the owner of your VKontakte group.
How to create a VKontakte community, you now know. However, in the end I would like to mention those tasks that can be solved with the help of such groups. Of course, the first task is earnings. Promoted Vkontakte groups are able to earn good money on advertising. PR ranks second in the list of goals for which communities are made.
But your VKontakte community is worth nothing and will not bring anything if there are no visitors. And for this it is worth considering how the promotion of VKontakte groups is carried out. Before promotion, a certain amount of material should be added to the group so that incoming users can be delayed. You can place an ad in Yandex Direct, Google Adsense or other contextual advertising services. In addition, a good result will bring PR of his group in groups with a similar thematic focus. Naturally, all these methods are paid, you may have to spend a fair amount of money. It’s a thankless job to send out invitations to the group yourself, firstly, no more than 40 can be sent in a day, and secondly, more than half of people will reject them. But this method also has a place to be, especially if the group has valuable information. Also, for sure, the business owner has his own website with good traffic, a great way to promote the VKontakte group is to post a link to the group.
As you see, the creation of the VKontakte group is a simple undertaking from a technical point of view, but rather laborious in terms of promotion.