This is only at first glance Absolut vodka seems to be an ordinary alcohol-containing drink. Everyone who had tried it at least once had their own opinion on this matter.
Decent product
Little is known that Absolut vodka began its path to recognition back in the 15th century. In those days, the Scandinavians made a strong drink, which they themselves called "fiery wine." It was many years later that he became famous and respected throughout the world. And then the severe Vikings produced it by distillation of alcohol-containing mixtures. He was not only drunk, but also used for medicinal purposes.
The drink was called "brannvin", which means "vodka". In fact, it was real moonshine. But in the second half of the 19th century, the country's leadership was no longer satisfied with amateur performances of this kind. Alcohol production was decided to be put on industrial rails. And then Absolut vodka appeared. True, this did not happen right away. First, a special law was passed, which forbade at home to drive alcohol out of mash. Then, the Absolute Renat Brannvin drink began to be sold from the factory floor. A little later, the famous Absolut vodka appeared.
Customer reviews
Sometimes the popularity enjoyed by Absolut vodka is even amazing. Customer reviews on this subject are quite eloquent. Most of them agree that the product is really absolutely pure, which is fully consistent with its name. This vodka is produced from winter wheat grain using water taken from a deep well.
The product goes through several stages of purification in distillation columns, each of which frees it from specific undesirable components: coarse impurities, extraneous taste, fusel oils, methanol and others. The result is pure ethanol diluted with crystal water. Not without reason, many argue that after using it, the head does not hurt, there is no hangover. This product is not only easy to drink, but also goes well with other drinks. Perhaps that is why bartenders love him so much. It is very convenient to make cocktails with Swedish vodka, because it is practically odorless, which means that it can only emphasize the aroma of other components.
The pursuit of excellence
It is believed that the famous Swedish vodka was created by businessman Lars Olsson Smith. He was born in 1836 in southern Sweden. From childhood, the boy was smart and smart. Having studied the basics of trade, at 15 he helped manage the store, and at 18 he already led large-scale production. Having borrowed partially the name of the drink known in those years, the enterprising young man created a new product and gave it the name Absolut (vodka).
The manufacturer has improved the process in such a way that the drink was practically unrivaled. Smith became a real "vodka king". But this was not enough for the persistent industrialist. He wanted to step over the city monopoly and began to independently sell products outside of Stockholm. Very soon, Lars went international and made a fortune. But fate decreed otherwise, and the big businessman died a beggar.
His work was continued by Lars Lindmark, who with the help of the legendary drink managed to conquer America. A little later, in 2008, the Swedish government, which was, in fact, the owner of the company, sold the entire block of shares to the Frenchman Ricard. And now he already owns the famous Swedish brand.
New Product
More recently, a new product has appeared on store shelves - Absolut honey melon and lemon vodka. In the price lists of the company it is listed as Absolut Exposure. A very interesting combination of lemon and honey melon gives the product a special taste. The product is available in bottles of 1 liter. In order to attract a wider circle of customers, the well-known artist in Sweden Johan Renk worked on the design of new products. He decided to radically change the look of an ordinary bottle and place on it photos of the famous supermodel and actress Lydia Hurst.
The idea was a success, and a new product with a delicate aroma made a splash among experts and experts. It does not feel the fortress at all. It seems that there is a cocktail in the glass, and not a forty-degree drink. By the way, the bartenders just appreciated it. After all, making mixtures on such a basis is a real pleasure. A product with such a delicate taste should especially appeal to a female audience.