Dietrich Mateschitz spent all the financial savings he had on the Red Bull project. He was sure of success. As a result, the businessman succeeded. 1990 - this is the year when Dietrich Mateschitz came out in plus. Forbes now every twelve months includes it in the ranking of billionaires. Well, the whole world knows about the entrepreneur's energy drink called Red Bull.
Study
Dietrich Mateschitz was born in 1944. All his childhood was spent in a small place in Styria (Austria). Dietrich was not given any studies at all, although his parents devoted a lot of time to him. Higher education has not changed anything either - Mateschitz defended his diploma only ten years later. Until that time, he was a notorious merry fellow, having fun and attending various parties.
Work
But after graduating from the University, Dietrich Mateschitz decided to grow up and take up the matter seriously. The young man got a job as an intern at Unilever, where he promoted various detergent compositions. The successes of Dietrich did not go unnoticed. Very soon, he took over as director of marketing for the Blendax brand (toothpaste).
Energy drink
1982 - this is the year when Dietrich Mateschitz went to Thailand with an inspection pass. His wife had not yet appeared at that time, so the young man often went on business trips. The future billionaire was very interested in an article in a local magazine rated twenty of the largest Japanese taxpayers. Among the respectable people who produce electronics and cars, there was one very strange person who made money literally on the water. His name was Mr. Meisse, and he was producing an energy drink.
Dietrich, already repeatedly thinking about starting his own business, was very interested in this industry. He found that in Thailand, an energy drink is very popular among drivers. Exhausted by a long road, truckers bought it at gas stations to maintain strength. Dietrich decided to test the effect of the drink on himself and bought three cans. Mateschitz really cheered up. The recipe was printed on the packaging. In addition to caffeine, sugar and water, some strange taurine entered there. Dietrich climbed into the encyclopedia and found out that it is an amino acid that stimulates cardiac activity. The Austrian also learned one more thing - the recipe for a drink called “Red Bull” was not protected by a patent.
Own business
Dietrich Mateschitz invited his Thai counterpart Kaleo Yuvdihe to organize a joint business in Austria. Companions chipped in 500 thousand and opened a company. They decided to name the drink in the same way as in Thailand. Entrepreneurs only translated it into English - “Red Bull”. This was a double plus. Firstly, the image of a powerful, unbridled, prone to violent animal perfectly personified UTP drink. Dietrich already saw how easy it would be to promote it in the market. Secondly, the businessman was a little body according to the horoscope and regarded such a symbol as a sign of fate.
Success
Mateschitz was forty when he quit his previous job and received an Austrian license to sell energy drinks. Dietrich took three years to do this.
Almost no one believed in the success of Red Bull. Most people considered his venture a serious oversight. However, the Austrian did not stop to achieve his goal. Mateschitz asked his school friend to develop a design for a can and a slogan for a drink. So the fateful phrase appeared, now known throughout the world - "Red Bull inspires." In 1990, Dietrich's company came out in the black. And in 1993, the drink was sold all over the world.
Philosophy
Dietrich Mateschitz, whose fortune has currently reached $ 10.8 billion, considers the main goal of the business not to realize the idea at all, but to maximize profits. You need to work enthusiastically, creatively and with complete dedication.
If the country does not want to take a drink, Dietrich leaves it for later. A businessman focuses only on potentially successful things. He is always optimistic and thinks only in a positive way. And this despite the adverse circumstances, doubts of others, negative reviews and financial difficulties.
Dietrich loves full attention to the Red Bull, but carefully monitors any gossip. It is unacceptable for a businessman that someone spoil the reputation of a drink and cast doubt on its beneficial properties. In any ups and downs, Mateschitz always believed in the success of his brainchild and knew that as a result, Red Bull would become a permanent attribute of modern people.