Beginning businessmen always think about how to present their business under a beautiful wrapper in order to draw attention to it. This usually plays a crucial role. For example, you want to create your own clothing store. For starters, it will be a small, simple business, which then, possibly, will grow into something more. Therefore, you need to decide what to focus on when you come up with the name of a clothing store.
Beauty of pronunciation
You should start with the most commonplace point - beauty. Oddly enough, but this is the first thing that people pay attention to. If the name warms the ear, pleases or causes pleasant associations, then the client will pay attention to it automatically. The other side of the coin is ease of pronunciation. Some entrepreneurs like to borrow names from English or French, especially when it comes to the name of a women's clothing store. One should be very careful with this, since the most beautiful is not always the simplest. The main thing here is to prevent a semantic mistake and not to hit the face with dirt. Many people fundamentally give their firms or companies Russian names, because it is always easier to work with the native language. Therefore, the chances of success are higher.
Uniqueness
The name of a clothing store, like any other business, should, in principle, be original. Repetitions in the construction of words or in the design of the logo behind popular brands are very undesirable. This can spoil the customer’s impression, even if you are selling a unique and high-quality product, not to mention the negative consequences for the reputation of frank plagiarism. Moreover, the name should be consistent with the overall concept and work process. And you need to take work seriously: if the store is named in the Parisian style, then trading in poor-quality clothes from China is unlikely to give the desired image. The name should fully embody your concept - from the assortment to the approach to doing business. Of course, this is an exaggeration, just the essence of your work should be your guideline when creating a quality product line. Thus, we see that the main advantage of the name is originality and beauty.
A peculiar approach to business also includes maximum closeness to the essence of the assortment. If you are having difficulty working on a name, you can look at the list of names of clothing stores and take any ideas from there.
Product matching
When you come up with a name for your store, try to avoid generic names that are so full of monotonous projects. It should be emphasized that it is you who offer people what features your product has, maybe what exactly your product is better than others. In practice, it’s quite rare to put the whole essence of trade in one word or phrase, but, of course, this should be considered. You can consult with people who have been doing these things for a long time, or with experienced marketers.
When the name is focused on the specifics of the product, it directly depends on its orientation. For example, if we are talking about men's clothing, then the wording should be appropriate, attracting the attention of a certain audience. The same goes for women's clothing. In such matters there are no universal names. It’s better to have a good fantasy than to give your store an incorrect or unattractive name. Pay attention to the tastes of your target audience, do not be too lazy to analyze the market you are entering.
Another criterion for the conformity of the product concept is cost. For expensive clothes, you need to choose a decent and solid name so that the buyer already at a subconscious level understands what is at stake. The pathetic name in the style of "Men's Classic" or "Gentleman" in this case will not be superfluous. However, it is also important here not to overdo it with imagination, otherwise it will look ridiculous. At the same time, it is obvious that the name of the clothing store sounds original only if, when looking at the product, the client does not have a feeling of contradiction. For a good example, you can study the options of competitors or hire a creative specialist.
Analysis of existing names
As a good example of the effectiveness of studying competitive brands, you can move away from the concept of clothing and describe modern trade in general. If you pay attention to grocery stores, you can see interesting trends. Many of them emphasize their peculiarity precisely due to the names. For example, Pyaterochka, Myasnov, and Breadwinner. Or a network of pharmacies "Doctor Stoletov" or "36.6." All these names distinguish their creators by presenting their work in interesting and metaphorical phrases. This may not depend on the type of product, but, for example, on the territorial location ("St. Petersburg cab driver"), type of leisure ("Sportmaster") or age category ("Children's World").
The pun is very attractive to the client, activates certain psychological and emotional leverage. But there are pitfalls that severely limit imagination. It is not recommended that you choose the name of a clothing store based on various philistine wordings. That is, for example, such combinations of words and expressions as “At Mikhalych” or “Sasha + Tanya” are categorically not suitable. Creative, of course, needs to be shown, but in some cases certain names have already been used a long time ago and are now out of fashion. A competent businessman should be capable of observation. In such matters, reputation is important, and in matters of business image, as you know, from love to hate is very close.
The buyer is difficult to attract and easy to lose. The best strategy that you can follow when choosing a name for the store is the strategy of targeting widespread and respected brands. In all that relates to entrepreneurship, you need to strive for the ideal, including self-promotion. Focus on the beautiful names of clothing stores. Having spent time and having studied all the possible options, you can determine the final version of the name. And finally, one should not miss the last important factor - the memorability of the name. It plays a big advertising role, more people learn about your business (again, remember the popular brands).
Online store
Today, stores that opened on special Internet services are gaining more and more relevance. There are no fundamental differences between the usual point of sale and the store on the site, just such a system attracts promising and ambitious young people. It is due to the fact that creativity is accepted among young people, online sales are developing very rapidly. Today it’s not necessary to create sites; you can earn money by selling clothes on social networks such as VKontakte or Instagram. The name issue here is as acute as in any other situation.
It should be borne in mind that mostly young people use social networks. Therefore, you should work on the network with a slightly different bias. This time you can afford to come up with a youth name, give freedom of imagination. Marketing among adolescents works somewhat differently, with the keyword “few” or “little”. Even on the Internet you need to follow the beauty of the wording, even though it has more free conditions for creativity. The name for the online clothing store should be original, but may have any references or puns. In all other respects, the scheme is exactly the same; under the conditions of the Internet, all principles from real life do not lose their force.
Popular examples
Suppose you decide to explore popular brands and decide how you can approach your own option. Approaches will vary depending on which market environment you will operate in. For example, we can mention the most famous options:
- Burberry;
- Lacoste;
- Tommy Hilfiger;
- Fila;
- Versace
- Dolce & Gabbana;
- Gloria Jeans;
- Ostin;
- NewYorker;
- Savage
- Oodji
- OGGI;
- Levi's.
Any novice seller will be interested to learn the history of these brands. The most important thing is how exactly these names appeared, with what it is connected, from what words they are formed. In many cases, these are either good-sounding names, or a play of letters, or abbreviations. You can take your favorite option into service and study it well. One way or another, it will not be superfluous.
Baby clothes
There is a separate comment about age categories. The name for the children's clothing store is read primarily by parents. Here the risk of failure is higher, as parents carefully choose what to wear their child.
Second hand
If you sell cheap clothes, it does not mean that you need to neglect a good name. Even in such cases, you are guaranteed success if the sign is able to interest the buyer. Therefore, such platitudes as “Cheap clothes” will not work, turn on your imagination.
Legal nuances
When it comes to creativity, some people can take a walk and come up with a bunch of all sorts of nonsense. In the end, it can all end badly. Therefore, we must not forget that under the law it is forbidden to use incorrect or obscene expressions in words, phrases that carry calls for illegal actions, or wording of an offensive nature. Such phrases simply will not be allowed to register or to the licensing procedure. It also happens that some brand authors sue if they see plagiarism of their own in the name of another brand. This happens quite rarely and is not very readily understood in court, but nevertheless, problems with uniqueness should be avoided.
Conclusion
In the final amount, only two factors remain that play a decisive role in creating a simple name for a clothing store: creativity and prudence. Without the first, you cannot beautifully design your store, and without the second you can go in the wrong place and do stupid things. After registering your name, you can proceed to other stages of work. A good start is half the battle.