How to promote a VKontakte group? Consider several effective ways to solve this problem.
Tip 1
The VKontakte group is configured using the wiki markup. This is a programming language that allows you to design a group to your taste using various designs and styles.
A few years ago, this was really true, but today groups with a lot of bells and whistles cause unconscious rejection. Therefore, it is better not to abuse the author’s design, but to design only the menu with the help of wiki markup.
Tip 2
In order to better understand how to promote a VKontakte group, you need to keep in mind that social network users do not come to it for the sake of joining the group and not for making purchases. The goal of these people is to spend time to their pleasure, that is, watch a video, read interesting texts, messages, chat, listen to music, make reposts, like, etc.
And so, in order to interest potential customers in your group, you need to be as creative as possible about this process. The group must have a large number of people, it must be active, with a large number of interesting reposts, contests, messages.
Tip 3
Not so long ago, the ranking of groups in the general search depended on the number of users in it. For this reason, the owners bought a huge number of bots (non-existing users), and this helped them make successful promotion groups. Now, the ranking of groups is carried out by the entry of keywords. In other words, you need to pick up 5-6 words that will be key to your group. They should disclose as much as possible its purpose and essence. Embed the two most important in the name, the rest in the description of the group.
Tip 4
Now we will consider in more detail how to promote a group in the format of participants. As such, only living people should act. You can invite users yourself, but it is very time consuming and inefficient.
It is best to create a job on the copywriting exchange. You will pay the contractor a small amount of money for the invited participants, that is, he will invite 40 people to your group, you just have to check it and pay him a modest remuneration. In addition, tasks on the exchange will help you maintain the activity of the group: make reposts, like, leave comments, etc.
Tip 5
If your goal is to sell a product, let its photos in the group be real. If you offer a service, then take care of the presence of the reviews section.
Conclusion
Summing up all that has been said on the topic of how to promote the VKontakte group, I would like to talk a little about some marketing moves. Now the most popular and, in addition, free-of-charge method of attracting participants is holding contests in which people must post information about your group to their wall or collect a larger number of likes in your group. Any valuable prize, such as a netbook, acts as a reward. Among the idle audience, this works well, and this promotion of groups has repeatedly paid off. Free, it does not mean inefficient.