Captain Vrungel said: "As you name the ship, it will sail." Today, this phrase is no less popular, although the cult Soviet cartoon came out more than 40 years ago. Future parents who choose a name for their child and entrepreneurs who start their own business agree with this statement. Many of them believe that the name can in fact affect the success of the case. Well, or the name - on the fate of man.
Today we will talk about the beautiful names of the cafe. Whether it will affect business development or not is a moot point. However, each person wants his institution to attract a name that is well remembered, seems interesting, unusual, unique and, perhaps, even funny.
Can it really affect success?
Strictly speaking, if a person decided that this name is best suited for his institution, then the owner can no longer be persuaded. And well, if others agree with him. Not only relatives, but also strangers. It happens: you just feel that this is exactly what you need. What is the most correct option, the best, most suitable. But not all of our decisions ultimately lead to the desired ending.
Since many future owners want to come up with a beautiful name for cafes and other enterprises, they all have to get acquainted with such a science as naming. The scope of such companies is clear. They are developing the original name. The title must necessarily emphasize some advantages, benefits of the goods, services, enterprises. It should stand out, be memorable, but at the same time original, not like the others. Agree, because in every city there is a hairdresser “Lyudmila”, a grocery store “Beloved”, a cafe “Veranda”, etc. They are, of course, memorable. But originality here does not smell. Boring, in a word.
On the other hand, the cafe rating plays an important role. Call him the most beautiful name, but in the absence of proper service, people will hardly want to return here. Or, for example, if the facade of the building will more resemble an abandoned basement. It follows from this that the name, of course, can play a predetermining role, it will attract or repel future customers, who may or may not become regular guests. But you should not have too high expectations.
As for naming, agencies that deal with such matters are really able to come up with a beautiful name for the cafe. It will reflect the essence, emphasize the distinctive qualities of the institution. However, this service is not cheap at all - at least 5,000 rubles. And not every entrepreneur has such an amount in free circulation. Therefore, we will try to cope on our own.
Briefly about the main: the principles of building the names of cafes
Take, for example, a pet store. It is unlikely that he will be successful if he is called "Watercolor" or "Happiness" - such names do not reflect the essence, themes, they simply mislead people. In the titles, it’s good that you can improvise without emphasizing the subject. That is, without highlighting the specifics. If you study the lists of existing cafes in your city, it becomes clear that many of them are far from food. On the other hand, going too far is also not recommended.
For example, it is easy to remember and reflects the essence of the institution name with the word "taste". It causes certain associations, I want to go in and try everything that is there. Especially when a person is hungry. For instance:
- "Thirst for taste";
- “Tasty, like at home / with mom”;
- "Empire of taste";
- "Taste of life", etc.
You must admit that from such names even somehow it becomes warm in the soul. Therefore, the name of the institution should:
- evoke pleasant, positive emotions;
- stand out among competitors;
- focus on the benefits;
- display the uniqueness of the concept.
Stages of formation
It’s not enough that it was just beautiful. The name of the cafe should be invented taking into account the following requirements:
- Market research, competitors. In other words, you need to come up with something that no one else has anywhere else. Visit some places, see how they stand out. Think about what zest you can bring to your cafe. This will help to stand out in the market.
- Analysis of the target audience. Perhaps your institution is located near the institute, school, office buildings? Or are there residential buildings nearby where there are many families with children? Rate what contingent is near you. So it will be easier to determine what potential customers expect from you, which may affect their choice.
- Positioning institution. It is important to highlight its features.
Given the three points above, generate several variations of the names. For example, "Coffeemania." People who lead an active lifestyle will want to visit here, literally on the run, who do not have time to get enough sleep, and generally do little in time. But for families with children it will be more pleasant to visit something like “Home”. Young people are unlikely to pass by the fashionable BarBQ.
It is equally important to observe a number of rules.
Without going far from what was written: the name “Home Hearth” was given above as an example. It makes no sense to call a cafe like that if it doesn’t even have an impromptu hearth. Well, or a fireplace. The same applies to BarBQ - it sounds like a “barbecue”, therefore, if the menu is not oriented to these dishes, then the institution should not be called like that. Remember - it should reflect the essence.
Also, the name should be in harmony with the interior style of the cafe. This is especially true for those entrepreneurs who are going to tie the name to historical figures, movies or artworks, geographical locations, city names, etc. There should be a 100% hit on the target. That is, if you decide to name a cafe, for example, "Texas", "Gentlemen of Fortune" or "Pushkin", then the interior of the institution should fully comply with the given theme. This may be photographs, antique furniture, plants, posters, etc.
Often in the names there are neologisms - words or combinations. It is now fashionable to combine the foreign and Russian base. Such names are unusual and quickly remembered, if not sophisticated, of course.
Specialties or fancy ingredients
If you know that your future chef prepares cheesecakes that are unsurpassed in taste, then why not focus on this? Or, for example, most desserts on the menu include an ingredient such as caramel. Yes, such names sound simple, but they are associated with food, with something tasty and sweet, and are also easy to remember.
Laconicism also has a lot of advantages. Choosing a name, you can consider a list of some spices, vegetables, fruits, desserts, etc. Or come up with a signature dish, the recipe of which is unique and known only to you. From this cafe will benefit.
Names or surnames - success or failure?
Also quite a simple way that many use. And not only in the field of catering. Again - it's simple, unpretentious and can be memorable. How to choose a name for a cafe, taking into account such features? You can select the names and surnames as simple, Russian (Anastasia, Olga, Julia, Victoria), for example, in honor of the future hostess of the institution, and unusual. Also, they often make a choice in favor of famous personalities or even ancient Greek gods - Gogol, Lermontov, Hermes, Zeus, Hera, etc.
Oriental names for cafe
As already mentioned earlier, if you attach the surname or name of a famous person to the cafe, you need to make sure that the interior of the institution fully matches it. The same applies to eastern names. In other words, you should not use them if you plan to serve dishes of European or Russian cuisine - this will be at least strange.
In this case, the names use some oriental words or even a combination of several. There is only one requirement: they should be associated in humans with oriental culture. For example, Akhtamar, Bedouin, Bukhara. Or phrases with the word "oriental": night, fairy tale, aroma, taste, baker, hearth, garden, etc.
Original ideas
Strictly speaking, today entrepreneurs do not follow the rule of matching names and interiors in their establishments. However, it is recommended that you do not neglect such advice. Moreover, finding examples of beautiful names for cafes today is not at all difficult. And there you can slightly adjust, refine - and the original name is ready. We bring to your attention a list with ideas:
- Tasty traditions.
- A matter of taste.
- A pineapple.
- Compote.
- Oatmeal, sir!
- Raspberries.
- Monte Cristo.
- Yulina cuisine.
- The soul of the east.
- Silk Road.
- Buffet.
- Feel comfortable.
- Culinary reading.
- Adagio.
- Amethyst.
- Hippopotamus.
- Beef and Stroganoff.
- Vienna cafe.
- Italian courtyard (or Patio).
- A quiet harbor.
- Grill House.
- Tavern.
- Home.
- Nutmeg.
- Samarkand.
- The old mill.
- A well-fed panda.
- Farmhouse.
- Hamster.
- Aivengo.
Worst Ideas According to Marketers
That, in one case, will be an interesting and unusual option, in the other will literally be frightening. Dissonant names, even if they don’t seem to you personally, are unlikely to attract customers. For example, you should not choose names that cause unpleasant associations: "Horseradish", "Rat shelter", "Mice", etc.
Also, names that are often found, or which are direct names of processes and objects ("Food", "Meal"), will not work. Do not use words and phrases that will be difficult to remember or reproduce, as well as the meaning of which is not understood by most people, in particular in foreign languages. Well, delete from the list the names that include ambiguous phrases.