Public Relations is a process of managing communications between business, the public and such entities as customers, employees, shareholders, influential people, government officials.
Meaning of the word “PR”
PR (PR) is a marketing tactic used to inform and educate the public. PR specialists help a business or an individual cultivate a positive public attitude through a variety of free or paid communication tools, including traditional media, social networks, and face-to-face meetings. They also help clients protect their reputation during a crisis that threatens their credibility.
Definition of PR according to PRSA
It is rather difficult to determine the exact meaning of the word "PR". In 2012, the American Public Relations Association (PRSA) accepted several thousand proposals before finally agreeing to the following interpretation:
- Public Relations is a strategic communication process that creates mutually beneficial relationships between organizations and the public.
After reading the definition of PRSA, questions may arise about what is Public Relation, how can an organization communicate favorably with the public and turn it into a positive source of information?
How does PR work?
A PR specialist works with an organization, company, government or individual to cultivate a story that reflects a customer’s reputation, idea, product, position or achievement in a positive light. So, in a sense, you can think of PR professionals as storytellers. Unlike advertisers who broadcast their stories through paid sources, PR specialists tell their stories for free through various sources: traditional media, social networks or the opinions of leaders, which are especially effective in attracting the attention of the general public. It is worth noting that the PR specialist is not just trying to attract a solvent client, he is establishing relationships with him.
Public relations extend to the government. PR specialists can conduct political campaigns or communicate new government policies to the public. In this case, you can see how PR specialists work to maintain a healthy and productive relationship between their client (government) and the general public, which has the right to hear and learn about new politicians and political ideas. PR is also used not only for positive storytelling, but also to reduce any damage that could weaken a client’s reputation.
Public relations are not necessary in order to influence history after its inception, but in order to write this story.