The profession "image maker" implies the ability to select the image and style. An image maker is a specialist who is able to see a person’s inner world, his personality traits, strengths and weaknesses, identify habits and bring it all to life. Create a single unique image that is ideal for this particular person. An image is not just a bow matched to a specific event. Here, clothes should ideally fit into the lifestyle, help to be successful in everything. This is a concept that unites the inner and outer world of man.
A bit of history
In fact, the profession of "stylist-image maker" appeared a long time ago. Indeed, to give oneself correctly is a real art, and not all public figures can do it. But almost every public person has an adviser, and sometimes not one, who gives recommendations on clothing, hairstyles and behavior in society.
In our country, the profession of "image maker" appeared relatively recently. Somewhere in the mid-nineties, such specialists began to be attracted to work with political figures. Since then, image styling stylists have become increasingly popular. Increasingly, the question is where to study for the profession of "stylist-image maker."
Social Niche for Image Makers
Such qualities as individuality are very much appreciated now. All famous people try to be exclusive, not like others. And this is sought not only by people of art, but also by politicians and businessmen.
It is not only public people who need to create a certain impression. Someone wants to get a prestigious job, someone is a lucrative contract, someone is trying to become a leader in the social movement. The right image is important to all these people. Uniqueness and self-confidence are now quite expensive, so the profession of "image maker" is well paid.
What an image maker should be able to do
The image includes not only properly selected clothes. Therefore, a good specialist should understand the hairdressing, visage. His responsibilities include monitoring all fashion trends, understanding the intricacies of etiquette and speech culture.
A good image maker should have a great sense of taste. Moreover, a specialist in this field must subtly feel the soul, and this is the psychologist’s skills.
To all this, you must perfectly know the imageology. This is the name of the most complex science, which describes how to correctly create images and styles. Contrary to popular belief, this is a very responsible job. After all, the career growth and success of a person, and sometimes even personal life, often depends on the image maker.
Where to go to study
Now many people want to get the profession of “image maker”. Where to study:
- Image-maker courses.
- An additional profession in high schools of culture.
- An additional specialty in universities of international relations.
- An additional specialty in universities of management.
Legalization of the profession
It is worth noting that the profession of “image maker” is currently illegal in our country. And all because it has not yet been entered into a single state register.
They relate to this specialty in very different ways. Someone runs to a personal image-maker for a consultation on any issue, while someone considers this a waste of time.
Details about the profession
If you translate the word image from English, then literally it will turn out - an image, a picture. Next, we turn to the explanatory dictionary - image - appearance or appearance. That is, imageology will teach only to create appearance. Beautifully combine hair, dress, manicure and shoes.
What exactly does the image-maker profession include? It is clear that creating the image is the goal of any specialist. But what is image? According to the explanatory dictionary, the image maker creates a harmonious external picture. Finds the perfect combination between hairstyle, costume, accessories. The result is an integral image that is combined with the social status of a person, with his lifestyle, personality traits and habits.
If Russia had already standardized this specialty, then most likely the image-maker services would include consultations on clothes, hairstyle, makeup, manicure, accessories, jewelry, shoes, fragrances and decor elements.
If a specialist has any other skills, for example, knowledge of etiquette, then this may be an additional specialization. That is, this service can go for a fee, or by agreement. This image maker can not only create an external image, but also advise on etiquette.
There are pluses and minuses in the image-maker profession. The pluses include publicity. High-class professionals in this profession are always in sight. Communication with interesting people, constant broadening of horizons. But the disadvantages include the constant stress state. Indeed, in this specialty there are no guarantees. Until the last moment, the image maker does not know for sure whether the image came up to the client, or he does not feel comfortable.
Interest in specialty
The most paradoxical thing is that in a recently published rating of the most promising professions, according to readers, the image maker takes one of the leading positions.
In general, interest in the profession of image maker is growing every year. This is because people are increasingly paying attention to their appearance. Attractive appearance is needed both for hiring and for successful business, and, of course, in your personal life, the right image plays an important role. People do not want to grow old, but it would be more correct to say that everyone strives to look good in old age. Many have new opportunities that were neither in the USSR nor in the nineties.
Now a new society is being formed. Now valued are qualities such as self-sufficiency, intelligence, intelligence. People are trying to develop more intellectually, spiritually, and professionally.
Thanks to this, new professions began to appear. They began to attract certain attention. The specialties of the "man-man" sphere became especially interesting. After all, if you recall, before there were only hairdressers, then makeup artists appeared. Soon, such professions as a stylist, PR manager, and designer became known. The image maker has now become on a par with them.
Professional view of the specialty
G. G. Pocheptsov has a doctorate in philological sciences, is the president of the Ukrainian association of public relations. He is also a professor at the National Kiev University of International Relations.
Pocheptsov considers the image-maker profession to be very important. He proves the influence of the image of some figures on the course of history. He believes that very often it seems to a person that he is perfect, but this, alas, is far from always the case. In the United Kingdom, Brendan Bruce was the communications director of the conservative party for a period. It can be called one of the first professional image makers. Since it was he who made his party members look “decent”. Frenchman Jacques Segela also persuaded to wear a certain type of clothing of mission participants abroad.
Wise rulers used images and rumors in political games since ancient times. After all, we know about the rulers of ancient times precisely in the image that has been transmitted to us from those times. Many great people were not at all what they are now describing to us. Even then, many subjects were fooled by the image of their ruler. Actually, to this day nothing has changed. As before, presidents fool their voters with ghostly images.
Even when a person looks perfect, but does not feel one hundred percent in such an image, he involuntarily conveys to others his insecurity, and his image in their eyes is getting worse.
And the reverse example. Yeltsin, at his post, did such things that many could not even dream of, but thanks to his image as a typical Russian, he aroused only sympathy among the majority.
For V. M. Shepel, the image-maker profession is one of the most important. In his opinion, the image maker is a sculptor of personality.