Recent decades have been marked by a significant process of international integration in the economic sphere. World practice shows that the most effective means of promoting research and development (R&D) are mutually beneficial commercial relations between all participants involved in converting the result of scientific activity into a product. This method is called commercialization. In it, absolutely all participants in the process, from the developer to the investors, are economically interested in quickly achieving success by using new developments (to achieve the best result, it is advisable to contact a commercialization center for services).
What is it in the modern sense?
Commercialization is the construction of a business that is based on the results of scientific and technical research, and in which the authors of the development themselves most often participate. The essence of the process is building a business that will form sustainable financial ties. It is often believed that commercialization is the process of finding and attracting investment for the continuation of research work.
The process of commercialization needs an obligatory component of feedback. An economic result from scientific development can be obtained only if it enhances one's competitiveness. At the same time, it is necessary to convince the end buyer of the advisability of such a choice, and thereby increase the profit not only of his own, but also of the seller.
Technology commercialization
This is a mutually beneficial relationship of all participants involved in creating a market product from intellectual property (IP) for profit. In a number of developed countries, the commercialization of technology is the foundation of competitiveness in its global sense. These states make every effort to develop knowledge and innovation.
The forms that fix the commercialization of intellectual property include license agreements for the use of technical documentation , permission to use know-how, contracts, as well as subcontracts for joint R&D, investment agreements, which are executed by the technology commercialization center.
Commercialization of Market Innovation
This is one of the most important conditions for the development of an innovative economic sphere of human activity . The use of innovative marketing is an important part of commercialization, which necessitates its study. It is the innovative path of development that will ultimately be the way out of the crisis in which the world economy is involved. The state, science, competition, as well as specialists in the field of innovative marketing are primarily responsible for solving this problem.
Commercialization is not just an activity that is aimed at the development and promotion of product innovations in the world market, but also that is caused by the same actions in relation to marketing innovative approaches that are intended to organize market activity itself.
It should be distinguished that an invention is a new product, and innovation is a benefit that consumers will receive. Therefore, inventions should be in demand in the global market, then investors and the inventor proper will receive the expected benefits. Commercialization is not a substitute for the concept of marketing, it is a paradigm of innovative marketing activity, because it is associated with the formation of the market, its transformation, life cycle management of a product, product or company.
The main objectives of the application of intellectual property
Two main goals can be distinguished:
- export (sale) of technology as the ultimate goal of patenting;
- sale (export) of goods of own production.
The following can be noted as the main criteria for patentability:
- economic efficiency;
- technical characteristics of the facility;
- availability of demand and market;
- know-how;
- the significance of the invention for the development of science and technology;
- increasing competitiveness.
Today, the problem of improving the mechanisms of commercialization is one of the most important aspects of economic development.