Over the past twenty years, hundreds of new
loan words have appeared in the Russian language
. They relate to different spheres of life, creativity, production, trade. In the last few decades, dramatic changes have occurred not only in technology, but also in terminology. It is simply impossible to list all new words, their meaning and meaning in one article. But we did not set ourselves such a task. This article was written to explain what a phenomenon like a retailer is. The first cases of the use of this English term were noticed at the beginning of the 21st century. A retailer is a businessman, entrepreneur or company engaged in retail trade through the establishment and distribution of a
network of outlets, interconnected by certain signs. These signs include the
assortment of goods aimed at a specific target customer, a common central management, a common logistics network, and characteristic manufacturing technologies.
In contrast to our country, in Western Europe, retailers have existed since the beginning of the 20th century. By themselves, they are quite diverse. Assortment and type of goods, sales policy, organization and management. In the West, most often a retailer is a network that has a classic look, called a department store. The assortment and nomenclature of such outlets contains products, household goods, cosmetics, garden tools, and sometimes furniture. Often on the territory of such stores cafes, coffee houses, buffets are located. The largest organize restaurants. Often, supermarkets are not limited to simply selling. For higher competition, attracting a mass client to the organizational unit, along with the trading floor include confectioneries, bakeries, workshops for the production of processed foods.
For a Russian buyer, a retailer is a large company that sells products to a large extent in large stores. The format of supermarkets is less represented in our country. Thus, the rating of retailers shows that the Russian family today spends up to 50% of its budget on food. Compared to the countries of the former social. camps, this is 1.5 times more. The Americans in this system are record holders on the contrary. The monthly cost of gastronomy among residents of the United States is only about 8%. But back to our territory. Agree, the names "Magnet", "Pyaterochka" are familiar to every resident of our country. But “Auchan”, “Carousel”, “Line” - this is the place of purchase of citizens of large cities.
But, of course, a retailer is not only a distributor of products. So, in second place in the list of purchases from Russians - electronics, household appliances and appliances. With confidence, supermarkets selling them can also be attributed to retailers.
Another retailer no less well-known on the Russian market is a network of mobile phone stores. They are not so large in nature, but such an indicator as the average check makes them worthy, competitive players in the market.
This article reflects the main retailers in Russia without specific names. The activities of such companies are interesting and diverse. It is difficult to reflect it within the framework of one article, but, as mentioned above, we did not strive for this, but tried to outline in general terms who the retailer is.