There is no doubt that advertising is an excellent trading tool. Even a very modest bag with obscure content with successful advertising can be sold for a lot of money. For example, this is exactly what happened with the well-known and advertised tool on Instagram under the simple name skrab. We will review the reviews about it in our article.
A few words about the tool itself
Despite the fact that the advertisement of a universal body product appeared not so long ago, many started talking about it. With all the rave reviews about Skrab can be heard not only from ordinary users of the network, but also from stars, famous bloggers and other public people. However, if you dig deeper, then the real opinions and words of the stars differ significantly, and not in favor of the scrub manufacturer.
Packaging and processing
According to numerous reviews of Skrab ("Instagram"), the manufacturer did not particularly bother about the beautiful and bright design. Most likely, he is of the opinion that the simpler the better. Therefore, on the packaging with a scrub, you will not find anything superfluous. A regular package with a simple inscription, a brief description of the composition and concise information about the manufacturer.
The product itself is placed in a special craft bag made of parchment paper that does not leak moisture and does not leave traces of oily ingredients. According to user stories, it is possible to stain such packaging exclusively from the inside, but not from the outside. Inside the package is equipped with a special fastener like a coffee package. Experienced people say that it is called Zip Lock. This clip easily opens and closes if necessary. The same is confirmed by many real reviews about Skrab.
What is it used for: purpose
According to the promise of the manufacturer, the tool is perfect for dealing with extra centimeters in problem areas. It eliminates visible stretch marks and fights against the unpleasant “orange peel”. Moreover, it is a universal scrub that can be applied to any part of the body, including the face.
What are the aromas?
According to some users, Skrab (reviews about this tool can be heard the most controversial) is very popular among women of different ages. At the same time, most buyers prefer the aroma of coconut. There is also the smell of “Original”, “Vanilla” and others. However, it is coconut that is considered the brightest and freshest aroma.
According to them, such a scrub smells incredibly delicious and is very reminiscent of the famous Bounty chocolate. But only according to the stories of the majority, this smell does not last long. In just a couple of days, this smell easily evaporates. And in the end, you get an ordinary coffee body scrub, but much more expensive.
Where can I actually order the product?
According to some customers, almost all of them ordered a scrub on the manufacturer’s official website - skrab.ru. The feedback from other buyers helps to understand that they made their order on the official page of the seller’s group on Instagram. Moreover, the paid goods are delivered by courier, which is very convenient.
The appearance of the scrub and packaging
After opening the packaging, you can see the scrub itself (Skrab). Reviews of lovers of beautiful and healthy skin make it possible to understand how it looks and what it looks like. So, according to their story, the product itself is a dry, thick and at the same time crumbly brown substance. It smells good and does not stick to your hands. This product is available in packages of 50, 100 and 200 g.
Brief "infa" about the manufacturer on skrab.ru s instagram (posts)
The creator of the legendary scrub from Instagram was an ordinary student from St. Petersburg Elena Zolotova. She is the founder of a small enterprise called Helen Gold. According to the story of the girl herself, she also spotted the idea of ​​creating this scrub on Instagram. Here she borrowed the very principle of sales and even packaging.
Later, she began to consult with a technologist from Australia. It was he who helped the businesswoman identify the right recipe and consistency for the future scrub. And then Elena organized her own production. At the same time, the girl preferred to order ingredients for her new product in Israel, Brazil, the USA, Kenya, Thailand, as well as Ukraine and Russia.
What is a miracle remedy?
Many visitors to skrab. ru (reviews of this resource you will find in our article) pay attention to the composition of the scrub. To their surprise, there was nothing unusual about him. And if necessary, it can easily be prepared on their own. It includes:
- Natural and ground coffee.
- Grape seed essential oil.
- Coconut essential oil.
- Plain water.
- Finely chopped sea salt.
- Pieces of brown or cane sugar.
- Pharmacy Vitamin "E".
True, all this should be added in the right proportion. However, as buyers say, if you want to achieve a suitable consistency is quite simple. And then they claim that the final cost of the product and the features of its composition do not match.
In other words, the ingredients are simple and inexpensive, so the price of the scrub, in their opinion, is very high. However, it directly depends on the cost of advertising when ordering it from celebrities, bloggers and other famous personalities, interviews and photos of which are on the skrab website. ru ("Instagram"). Reviews of these famous people, as you know, are quite expensive.
Where is scrub production located?
The most advertised anti-stretch marks and cellulite products are produced in the area of ​​the Semenovskaya metro station. This is a small production room with an area of ​​not more than 300 m.
To make her product, the entrepreneur uses special tools. Skrab, reviews of which you can really hear not only in a positive, but also in a very neutral context, is created using special mixers. According to Zolotova, it was them who she acquired during one of the thematic exhibitions of equipment held in Germany.
Expanding the market and opening a dealer network
Even later, Elena rented her office on the Fontanka and hired additional managerial staff. Then she offered cooperation to several well-known bloggers and spent a certain amount on attracting stars to advertising.
Later, other comers began to contact her, opening representative offices in their cities. So the girl got her own small dealer network. At the moment, it has about 150 remote representatives working in the regions of the Russian Federation. 23 company representatives work in Kazakhstan, and 4 - in neighboring Belarus.
Who are the representatives of the company?
In most cases, representatives of the company are private entrepreneurs. They work not only through social networks, but also points of sale, for example, most often they open in large stores. Less commonly, these are individual outlets.
Manufacturing facility today
Thanks to the enterprise of the student, at present her brainchild Scrab is at the peak of popularity. In 2015 alone, mainly on the sale of scrub, the girl earned over 118 million rubles. And this is not the limit.
However, according to the story of Elena, she has to make a lot of efforts in order to eliminate others who want to earn on her fame. As it turned out, her scrub has a lot of fakes. However, most unscrupulous manufacturers refer to the company of Elena.
What do women say about scrub?
By and large, the scrub from Elena is pretty good. It perfectly scrubs the skin, smoothes and moisturizes it due to the essential oils that make up the composition. However, the additional aromas themselves, as in the case of coconut, disappear very quickly. And the mass of scrub for such a price, according to users, is very small.
Others did not like that the shape of the scrub is very loose. According to them, while they are smeared, half of the product mercilessly showers in the bath. And although it does not save from cellulite and stretch marks, the skin after its use is really smooth and beautiful.
Some say that unpleasant tingling occurs during application of the product to the skin. Therefore, the scrub must be washed off very quickly. No one complains about the manufacturer’s website itself. On the contrary, they provide a polite support service and convenient delivery service.