Pallet laying is a tool with which sellers can achieve maximum attention of potential customers and more effective sales. Vivid images, unusual forms in harmony with company elements will help achieve the goals of trade marketing. It remains to find out what caused such a high score.
Definition
Pallet display of goods is a way of placing a certain product on a pallet in company packaging. The latter, in turn, is a structure made of wood, metal or plastic, or a transportation unit on which goods are laid out for ease and convenience of movement, as well as to attract customers.
In most cases, goods are delivered to stores on pallets. In the same form (slightly modified or decorated) they are put up for sale. Therefore, the pallet is often used as a commercial advertising display.
Features
Pallet laying is designed for the active promotion of certain items of goods during promotions or seasonal (holiday) sales. Such a construction saves the store’s retail space and also allows you to correctly zon the space, placing emphasis on products of impulsive demand.
So, among the main advantages of pallet laying, we can distinguish:
- increase in sales and effective sales;
- attracting new customers, expanding customer base;
- shift of competitive products to the background;
- saving retail space and rational organization of the display of goods;
- increase in the share of impulsive purchases;
- reduction in customer flow in departments and additional protection against damage.
But not everything is so smooth. The described advantages are achieved only if properly designed. Since often pallets are bulky structures, therefore they look rough. A high concentration of this type of display in a separate store can cause a loss of image and negative associations with customers. In order to avoid this, responsible manufacturing companies develop attractive design solutions and carefully calculate the height of the pallet stacking to ensure the convenience of customers.
Standard design
To create a standard layout, you need rectangular shelves, parts for screed and supports, a substrate, support legs and the package itself. But so that it does not look boring and suits a certain type of product, manufacturers have expanded the possibilities of pallet laying. The product can be placed on the following equipment.
- Board (winding). A goods pallet is wrapped around them. It can vary in shape, size and applications. It is usually made from hyphrocardboard, which is explained by the daily demand for goods that are located on pallets. Cost-effectiveness of the material is an absolute plus, but its quick wear and short life are undeniable flaws.
- The calculation. In this case, specific packaging of the goods and additional decorations are used. For this, branded panels or topper are used. Here you can already talk about marketing moves.
Creativity
- Scenery is a method of forming pallets, where the design itself has additional elements that attract attention. The structure itself consists of a cardboard podium, decorative details and an internal grille, with which the load is distributed. The product itself is located on the most visible and advantageous place. Pallet decorations do not imply a maximum container load. They are designed to bring a new brand or product to the market.
- Racks - a successful combination of pallet laying and an advertising stand. There are shelves on them. Facilities are designed for the calculation of goods in group packages (alcoholic beverages). They are equipped with side and rear walls to protect against damage. They are additionally coated with VD and UV varnish, which is why the pallet rack for so long retains its original characteristics.
Depending on the prestige of the store, the popularity of the brand and the product itself, a certain type of pallet layout is selected. In order to achieve maximum results accurately, one should not forget about the general recommendations.
Recommendations
Among the most important tips and basic international standards are the following:
- Each object of the calculation should be as clearly and clearly visible as possible.
- Most visited locations are for products from the most recent arrivals.
- Do not overload the rack with products.
- Availability for the consumer. The maximum height of the pallet laying is 110 cm, but it should not be lower than 75 cm.
- The use of knowledge of art and design is welcome.
Given all the points, sellers and sales agents observe an increase in sales, an influx of new customers and, of course, an increase in net profit. Pallet display is not only an additional place for goods, but also the ability to advertise.