The category manager is the specialist responsible for maintaining and implementing a product policy that is consistent with the goals of the company. At the site of work, which he owns, the manager can manage, manage and control the process of distribution of goods. The category manager should also increase the profitability of a unit that does not have demand . His responsibilities in this case are the application of any convincing measures (from an advertising campaign to an action and a bonus system).
This profession borders on many sectors of the economy - from marketing to logistics (in the broadest sense of them). A category manager must combine the responsibilities of both a marketer and a merchandiser, which determines its functionality in the enterprise mechanism.
Also, a specialist in this field is the main person who forms the assortment of the outlet. Correctly choose the required product, find among a large number of manufacturers the necessary, to develop and maintain a favorable pricing policy is required category manager. Duties require him to have resourcefulness, ingenuity, creativity - qualities that are initially present in thinking. The performance of managerial functions implies the presence of a specialist in-depth knowledge and practical skills in trading.
Consider what functional responsibilities, tasks, rights and responsibilities contain the job description of the category manager. We omit the general provisions, which deal with the terms of employment and the place of the employee in the structure of the enterprise.
Tasks
1. Organization of supply of goods without interruption.
2. Achievement of the planned turnover and profit.
Liabilities
1. Preparation of assortment matrix.
2. The search for suppliers, the conclusion of agreements with them and control of obligations.
3. Formation of orders based on sales reports.
4. Control over the timely receipt of goods.
5. Providing outlets with a full range.
6. Determination of minimum and maximum residues.
7. Control over the display of goods at the point of sale.
8. Acquaintance with the results of audits and making suggestions on eliminating surpluses, shortages, and reassortment.
9. Control over the compliance of the goods with the current GOST and TU.
10. Providing warehouse and logistics workers with information about the rules of transportation and storage (if necessary).
11. Formation and coordination of margins, approval of changes in retail prices.
12. Control over the performance of the functions of accountable specialists.
13. Participation in the planning of indicators of turnover and profit.
14. Demand analysis.
15. The study of competitors.
16. Analysis of sales.
17. Submission of reports on time and in the required form.
18. Fulfillment of the instructions of the management.
Further on the points we will consider what the category manager has the right to.
1. Decision-making, without crossing the boundaries of its competence.
2. Familiarization with management decisions regarding its activities.
3. Making suggestions on improving the efficiency of the trade process.
4. Requests from specialists for information and documents necessary for work.
Finally, we consider the points that indicate what the category manager is responsible for.
1. Ignoring the duties stipulated by the post.
2. Causing materially assessed damage.
3. Disclosure of commercial information regarding the employer.
The job description of the category manager states that a violation of any of its clauses may lead to disciplinary action or dismissal.