Oddly enough, there is currently a demand for private kindergartens. It is worth noting that, in terms of business, this business seems quite profitable and relatively quick-pay. Every year, in pre-school institutions, there are queues of parents who are trying to arrange their child. State kindergartens are fading into the background for several reasons. Firstly, educators cannot provide an individual approach to each baby due to large groups. Secondly, the methods of development of children are not modern, leave much to be desired. Thirdly, the food in such institutions in most cases is of poor quality. To open a business, you must first draw up a kindergarten business plan.
What should you think about at the very beginning?
Before starting the project, you should think over everything and anticipate possible problems. What format do you plan to open an institution? Two types are most common: a nursery group or a full-fledged institution for all ages. The first option is suitable for your own business at home. A nursery is an excellent solution, since it is the most difficult for children of this age to be placed in a public institution. A business plan for kindergarten at home is simpler to compile, so this option does not need to be immediately swept aside.
Recently, unfortunately, the number of children with disabilities has increased. Based on this, you can open a specialized preschool institution for children with developmental problems. Opening a kindergarten is a big responsibility. After all, this institution is, first of all, socially significant, and then already commercial. However, each entrepreneur is looking for benefits, so you need to consider the issue of income and expenses. The business plan of a private kindergarten, which includes all the possible information, will help perfectly in this.
Main expense items
No need to rush with the opening of your institution. It is only necessary to act after a consistent algorithm of recommendations. Our material will look like a sample business plan of a kindergarten with calculations. Then, novice entrepreneurs will have an idea about this area, know what it is worth paying attention to and emphasizing.
Before you make up something, you need to be well prepared for this. This is now a business plan for a private kindergarten. You need to start by determining the costs of opening. They include:
- rental of premises (if not own) and appropriate repairs;
- collection of all necessary documentation, registration of business activities and obtaining a license;
- selection of qualified personnel;
- purchase of necessary furniture, toys, equipment, etc.
- quality advertising to attract customers.
Accurately calculating costs at this stage is quite difficult, because the costs vary depending on the city, the status of the institution, etc. Of course, opening a kindergarten in Moscow will cost a tidy amount, and in the province much less money will be needed.
Constant spending
The business plan of the kindergarten includes an item of monthly expenses, it should be given attention. These costs include:
- rent for premises and utilities;
- salary payments to employees;
- taxes and other deductions;
- kitchen products, various office supplies, textbooks, detergents, etc .;
- advertising.
The final amount of fixed costs depends on the size of the preschool. After all, there are more workers who need to pay a salary, you need to rent a rather big room, etc. It is best to start by opening a kindergarten for 10-20 people. This will greatly facilitate the start, and then, as far as possible, you can develop your business to a full-fledged preschool institution with all age groups. In addition, errors always happen, let them be on a smaller scale, so the losses will be insignificant.
Package of documents
All activities must be legalized. According to the law of the Russian Federation “On education”, educational activities and obtaining a license for entrepreneurs and commercial organizations are allowed in the country. Having prepared all the necessary documents, you can open a private kindergarten. The business plan, among other things, should include the cost of official papers and medical books for employees. In total, this cost item should not exceed the amount of 15 thousand rubles.
To start your own business you need to register as an individual entrepreneur or create a legal entity. The first option is quite simple: you only need to file a tax application and pay the state fee. If you decide to open an LLC, you must register with the Russian Ministry of Justice. People who do not understand these nuances, it is best to contact the appropriate companies for help.
Obtaining a license
Educational activity, as you know, is licensed, so to open your own business you need to get the necessary document. However, in this case, you can cheat by opening a development center for the kids. But here is a very fine line, the inspecting authorities will surely have uncomfortable questions, and in addition, you will not be able to receive additional financial assistance from the state.
The license is issued by the regional department of education. After submitting the application, the ministry has thirty days to consider it. Together with the application, it is necessary to provide constituent official papers, a certificate of technical support, conclusions of the sanitary-epidemiological station and state supervision. In addition, documents confirming the availability of premises, as well as prepared educational programs are required.
Room
As already noted, in order to start educational activities, you need to get a license. Without an appropriate document on the availability of premises, you can forget about the opening of a private kindergarten. A business plan, even the most competent and well-developed, will not save the situation. It is recommended that you carefully study all sanitary and building codes before applying.
According to the law, it is forbidden to place children 50 meters from harmful objects, such as car parking or gas stations. The walls of the room must be insulated, the height of the ceilings should be at least two and a half meters. As for the area, for the simultaneous finding of twenty children you will need a room of 120 square meters.
Private apartments on the ground floor also cannot accommodate a home kindergarten. The business plan of such an institution does not contain an item of expenses for the premises, if it is owned. Before opening, you can transfer the apartment to a non-residential fund, and feel free to open your own business.
Required Inventory
A sample business plan for a kindergarten could not do without such an item of expenditure as inventory. This refers to furniture, toys, stationery, etc. This should be done only after you decide on the size of the preschool institution and the number of age groups. Furniture will occupy a large part of the budget, because you need to purchase tables, chairs, cribs, cabinets and racks. Also need furniture for staff and plumbing. Before buying, be sure to take a documentary confirmation of quality and safety from the seller.
Toys must be taken practical, which can be easily washed. In kindergarten, towels, dishes, bedding, stationery, teaching materials, etc. cannot be dispensed with. A novice entrepreneur should visit several existing preschool institutions to understand the business from the inside. As a result, a list of regular purchases to be made will be added.
Hiring staff
As you know, the most important component of a business is the human factor. The staff in kindergarten plays a crucial role, so the selection of personnel should be taken with all seriousness. The candidate needs to be seen right through, ask uncomfortable questions, look at the reaction. Workers with a high level of stress tolerance are especially valued.
Be sure to hire educators, their assistants, cooks, cleaning lady and manager. In addition, it will be farsighted to take care of finding a health worker, or at least ensure his arrival in emergency situations. You can focus on one of the subjects and hire a teacher in drawing, for example. Then the influx of customers is provided to you. Recently, master classes have been popular; if possible, such events should be organized at least several times a year.
The salary of all employees is taken into account in the business plan of the kindergarten. As an example, you can use this option:
- Educator - 20 thousand rubles.
- Assistant educator - 14 thousand rubles.
- Cook - 18 thousand rubles, etc.
Advertising and promotion
After the opening of the preschool, as soon as the first customers arrive, you should deal closely with advertising. As you know, today the trading engine is very powerful, and thanks to the competent brand promotion it is possible to achieve excellent results in a short time. An entrepreneur needs a chip, which is his own logo. It is better to spend some money on its creation, but it will pay off right away. This item can be omitted from the detailed business plan of a private kindergarten with calculations. The logo will allow to produce promotional products in a corporate style.
It is necessary to cover all possible communication channels to the maximum - from the Internet and radio to television and the media. This will attract a lot more customers than using a narrow range of opportunities. The kindergarten business plan should include an advertising cost item. It is advisable to spend 30-40 thousand rubles per month on this business.
After some time, people will begin to transmit information to their friends, relatives and acquaintances, which will increase the flow of customers. Word of mouth is an excellent form of advertising, and free of charge. The main thing is to show the quality of service, especially in the early days and not lower the bar in the future. Make an open day, organize promotions - everything is in your hands.
Future plans
The kindergarten business plan should contain goals that you will strive for. Expansion is a very attractive offer in terms of future profit. What can be discovered on the basis of a preschool? We highlight the most promising areas:
- Toy shop. Currently, everything is teeming with cheap Chinese products, and people are already tired of low-quality goods. It is better to open a modern store with high-quality expensive toys, the demand for them will be provided.
- Playground. Of course, all the areas discussed here need a good investment, but the return is appropriate. It is worth organizing a new platform with trampolines, moving children's vehicles and other innovations.
- SPA It would seem a waste of money, but this is a fallacy. There are specialized kindergartens focused on getting rid of stress. Nerves must be protected from childhood, so this issue should be addressed. Wellness procedures in the form of hardening, walking barefoot, massage, meditation will calm the nerves of children.
Modern kids lead an overactive lifestyle. Parents write the children simultaneously in several sections, the child does not have free time. A preschool institution can become a place of rest, restoration of strength and strengthening the nervous system, so this idea does not need to be discounted.
Kindergarten Business Plan: Calculation
As we promised, specific figures will be given. For example, take an ordinary Russian city of medium size. The kindergarten will consist of five groups, in each of which twelve people. First, let's calculate the starting investments according to our plan:
- rent of a room of 300 square meters for three months, at the rate of 500 rubles per meter, 450 thousand rubles are obtained;
- repair will cost about 350 thousand rubles;
- alarm: fire and security costs 50 thousand rubles;
- the purchase of furniture, necessary equipment and inventory will cost about 550 thousand rubles.
It turns out that to open a kindergarten it is necessary to invest about one and a half million rubles.
Now let's calculate the monthly expenses:
- rent will be 150 thousand rubles;
- the wages of employees in the expectation that everyone receives 18 thousand rubles will be 378 thousand rubles. For such a number of children there should be 10 educators, 5 assistants, 2 cleaners, a manager, a medical worker;
- products will cost 220 thousand rubles;
- utility bills - 50 thousand rubles;
- advertising - 50 thousand rubles;
- stationery and other little things are also 50 thousand rubles.
Total total costs will be about a million rubles.
Now let's talk about the possible profit:
- the cost of visiting the garden is 20 thousand per month, if all full groups come out 1,200,000 rubles;
- income tax will be approximately 40 thousand.
As a result, net profit in the amount of 160-180 thousand rubles is obtained. Using simple calculations, you can determine the payback period, which will be about two years.
In this article, we presented a ready-made business plan for kindergarten. An entrepreneur only needs to adjust it to his situation, and you can begin to work. Remember that a well-written business plan is half your success.