First of all, creating your site for a webmaster should begin not only with the idea, the first page and filling it with content, but also with the right approach to optimizing for search engines and further promotion to increase traffic. Therefore, these factors should be given a higher priority at the beginning of the work. To do this, you need to draw up a detailed plan and include three main points in it:
- Formation of key queries.
- Carrying out internal optimization and error detection.
- Carrying out external optimization for search engines.
Key request generation
The essence of the search engines is to submit requests to users and issue relevant links to them. That is, if your site contains the most requested links and pages, search engines will display them at the top of the list and accordingly attendance will increase. Therefore, the promotion of the site and its creation should begin precisely from this stage.
To help the webmaster, there are many services for calculating query statistics, such as Yandex Query Statistics. After analyzing the data, you can easily find all the frequently asked queries regarding the topics of your content. In the presence of a modest budget, you should not sway at the most popular commercial requests, they are expensive and in case of a rollback to distant positions, there is a possibility of losing a large number of visitors. It’s best to use several popular low-frequency queries, because if one of them goes down to a distant position, you’ll have almost nothing to lose.
Conducting internal optimization and error detection
Internal optimization begins with a serious audit and the identification of critical errors in the site. To do this, it is best to hire an experienced specialist or do all the work yourself using specialized programs. Next, we begin the evaluation of the content. Under the already created base of key queries, we create corresponding pages with articles, and the main page of the site for a high-frequency, widely specialized request, reflecting the main subjects of the entire site. Use only high-quality articles without spamming key queries, with beautiful, vibrant tables and pictures. Do not forget about linking pages to your content inside the site and fill it with up-to-date information so that the visitor can quickly find everything he needs.
Carrying out external optimization for search engines
To increase attendance, it is vital for you to place a link to your site on third-party resources (similar sites, social networks, blogs, thematic forums). It may not be so simple, but the effect will be immediately noticeable. Do not forget that under each article there should be a button for automatically placing it in the most popular social networks. networks indicating how the source of your site.