Cosmetic companies and best cosmetics

Every woman wants to look attractive - and this is absolutely natural. In an effort to become the embodiment of beauty, the fair sex uses all kinds of tools, methods, and tricks. And almost every one of them uses decorative cosmetics - special means, the purpose of which is to improve the appearance and mask the existing flaws.

The advent of modern cosmetics

Cosmetic companies, striving to gain the commitment of women and please them in all respects, are improving their products in every way, especially focusing on their quality.

The first modern cosmetics appeared in the early twentieth century. The moisturizer was created by Oscar Troplovice, the owner of Beiersdorf, the lipstick was Pierre Francois Pascal Guerlain, the founder of the cosmetics company Guerlain, and the foundation and compact powder in 1936 were created by Max Lotz, who later founded the famous brand MaxFactor. Chemist Eugene Schueller developed a hair dye called L`Aureale, which today sounds like L`Oreal - a well-known world-famous perfume and cosmetics company.

The beginning of the twentieth century gave an impetus to the rapid development of the cosmetic industry, which is actively improving today.

Cosmetic companies by country of manufacture

French

In this country, the largest number of quality companies, such as:

• L'Oreal;
• Garnier;
• Maybelline;
• Bourjois;
• Yves Rocher;
• Christian Dior;
• Lancome.

The presented cosmetic companies, oriented in their production not only to the rich, have in their arsenal budget brands of products available to any woman. A large difference in price does not affect the quality of the cosmetics produced - it is always at the highest level.

Israeli

Top Israeli companies:

• Ahava;
• Holy Lan;
• Dead Sea Premier;
• Mineral Beauty System and Sea of ​​SPA.

The manufacturers of this country in recent years have become reliable suppliers of quality cosmetics. They develop products using the latest technology using Dead Sea salts and minerals. Most manufacturers focus on the development of anti-aging products.

Japanese

Japanese companies specialize in the production of excellent decorative cosmetics. The main focus is hair and hand skin care.

• Utena;
• Kanebo;
• Cow brend.

Korean

The best Korean companies producing decorative cosmetics:

• Etude House;
• TonyMoly;
• Innisfree
• Missha.

These cosmetic companies are becoming more popular due to the fact that they produce cosmetics from natural ingredients. Of course, new cosmetic companies are breaking into the market, but it is very difficult for them to deal with the brands presented above.

Four new companies that enter the Russian market with confidence:

• UNA Skincare (Iceland). Represents a line of creams: day, night, skin care around the eyes. Their main component is an extract of seaweed living in the coastal zone of Iceland. It is called Fucus vesicularis a wonderful antioxidant.
• Une Nuit A Bali (France). It produces the whole set of tools necessary for body hygiene: shower gel, cream, scrub, oil. This cosmetics helps the skin stay young and tender.
• Zarkoperfume (Denmark). Launches an exclusive synthetic perfume called Molecule 234.38. When perfume molecules come into contact with the woman’s pheromones, they create a unique aroma.
• Gucci Cosmetics (Italy). It specializes in the production of various makeup products, as well as cosmetics for lips, eyes and face.
  

How to choose a cosmetics company

A large number of cosmetic companies are represented on the market. To choose a quality and reliable one should pay attention to the following recommendations:

• On the catalog of the cosmetic company should be quality badges corresponding to the products. More badges - higher quality.
• One of the most important indicators is the experience of the company in the cosmetic market. If in conditions of high competition it was delayed for many years, it means that the products have found their recognition among consumers.
• The company must often replace its base series with more advanced ones, using new technologies. This is an indicator that the company does not spare funds for the development of new technologies and is going to linger on the cosmetics market for a long time.
• To keep your skin well-groomed, you need to opt for a company that develops the basic series.

Top - 5 cosmetics companies

Cosmetic companies that have proven their worth over the years and are recognized worldwide.

1. L'Oreal is a French company. At the moment, it is the largest cosmetics manufacturer in the world. Releases hair and skin care products, perfumes, makeup. All products manufactured by the company (and there are more than 500 hundred of them) have a high degree of trust.
2. Avon is an American company. It produces not only hygiene products, but also household goods. It is very popular around the world, its products are successful in more than 140 countries. The company makes an excellent marketing move, selling its products along with jewelry and accessories. Product quality is very high.
3. Lancôme is an international company with a large number of high-quality products. It produces very high quality makeup products. The lipstick of this company does not contain lead, and nail polish has several thousand shades. It also produces perfumes and deodorants with an original and attractive aroma.
4. Maybelline is the most popular company founded in the USA in 1915. In 1996, it was bought by the French company L'Oreal. It produces a full range of products for skin care: lipstick, mascara, eye shadow, varnish and much more.
5. Garnier is a French company that is over 100 years old. It has proven itself in the production of hair dye products in domestic conditions. It differs from others in that it acquires components for the manufacture of products from natural raw materials.
   

The benefits of the economic crisis for domestic companies

Now, due to the economic crisis, most of the foreign companies have ceased to supply products to Russia, which has given a great opportunity to develop the market for domestic companies. But they still have a number of shortcomings:

• weak advertising campaign;
• the concept of the goods is not fully provided;
• poor pricing;
• frequent changes in the style and theme of advertising.

Recently, domestic manufacturers began to understand their mistakes and correct them. Work on product quality, packaging design and a well-designed advertising campaign began to be carried out more actively, and positive changes are already noticeable.

Large Russian cosmetic companies:

• "Charm";
• Stellari
• Eva Mosaic;
• Faberlic
• "Alina Zanskar";
• "Viburnum";
• Green Mom.

These companies have proven themselves and produce cosmetics of good quality.