The Receptor is a restaurant that has set its sights on becoming a favorite place for residents of the capital. The founders consider a healthy and high-quality food without the addition of dyes, preservatives and flavor enhancers to be their highlight. "Receptor" entered the top ten best vegetarian institutions in Moscow.
To be precise, this is a network of four restaurants so far. The first is located on Bolshaya Nikitskaya, 22/2, the second - on Bolshaya Kozikhinsky Lane, 10, the third - on Chistoprudny Boulevard, 23, p. 2, the fourth - on Derbenevskaya Naberezhnaya, 7, p. 22. It's nice that they are not at all are copies of each other, and each has its own interior style and menu features. For example, it seems the most comfortable and homely on the Bolshoi Kozikhinsky Lane "Receptor" (restaurant). Patriarch's Ponds are located near this institution. In general, in 2016 it is planned to open 10 more institutions, and not only in Moscow, but already in the cultural capital of Russia - St. Petersburg.
Interior
People come to a restaurant not only for food. At worst, you can fry potatoes at home and sit in front of the TV. People come for certain emotions and in the “Receptor” they definitely get them. An important role in this is played by the interior. Of the four establishments, each one is impressed by its own “Receptor”. The restaurant (Kozikhinsky Lane) is popular with guests because it is very bright and spacious. This effect gives furniture and floor in warm pastel colors, as well as well-chosen lighting. The Receptor (restaurant on Chistye Prudy) is decorated in darker colors, Art Nouveau paintings hang on the walls, and bizarre-shaped lamps hang from the ceiling. The room on Derbenevskaya is less sophisticated, except for chairs with patchwork upholstery. Therefore, one who wants to feel the chamber atmosphere comes to Receptor (restaurant, Chistye Prudy). But those who were on the Patriarchs say that there is more festive and noble. But, probably, the most stylish interior on Bolshaya Nikitskaya. What are only multi-colored partitions, stained glass lamps and panels that create the effect of distortion of space.
Each institution has so many small details, seemingly unrelated to one another, but so stylish and extraordinary: a huge keyhole, chairs decorated with the company logo with cats, funny obscure human figures.
Secret of success
There are several components. Firstly, the founders of this restaurant chain are the young spouses Alexander Brailovsky and Nadezhda Pak. They are chefs, so they developed the menu themselves. The design of the establishments and the organization of the service were also dealt with together. Secondly, Alexander is also a marketer by his second education, so he knows how to competently conduct business in a crisis. And Hope by nationality is Korean (hence the eastern orientation of the menu).
In a word, “Receptor” is a restaurant opened by people who know the whole kitchen (in the literal and figurative sense of the word) from the inside, and this is the lion's share of success. Also, Nadezhda and Alexander do not stop there: they constantly travel, especially in the east, to gain experience and expand their culinary horizons. New recipes are brought from each trip and introduced in their restaurant, sometimes slightly adapting to the Russian mood.
Title
There is a play on words: a recipe and a receptor. The meaning of the first is known to all. And the receptor (in anatomy) is the main indicator that sends signals to the human brain. On the tongue there are more than 10 thousand of such nerve endings that evaluate the palatability of food. It is interesting that this is why a small child puts everything in his hands immediately into his mouth. And an adult learns the world in the same way, getting acquainted with new shades of taste that are not inherent in the kitchen to which he is accustomed since childhood. And this restaurant gives you the opportunity to try many exotic dishes and give them your mark. Therefore, it has Italian, Indian, Korean, Thai and Japanese cuisines. That is, the message in the title is as follows: thanks to various recipes, you can train your taste buds.
Healthy and quality food
This is the first commandment of the Receptor. No chemistry should be on the client’s plate. Therefore, artificial taste enhancers that harm the body are not used here. They also said a categorical "no" to all semi-finished products. Therefore, baked goods, ice cream and even smoked fish in the “Receptor” are not imported, but of their own manufacture. Juices are also squeezed in place from fresh fruits. This policy allows you to be fully responsible for the quality of the products from which the food is prepared.
Receptor (Restaurant): Food Philosophy
Almost 4/5 of the dishes on the menu belong to vegetarian cuisine. Firstly, the owners themselves hold such views. Alexander is a vegetarian, and his wife is a pesketarian (eating fish and seafood). With their Receptor project, they want to dispel the widespread belief that if there is no meat, then it is tasteless.
Also, for those who do not eat eggs, the menu indicates the ability to exclude those from desserts.
Menu
So, what makes Receptor (restaurant) so special? The menu has several dozen items. Probably the most important thing in it is that the compilers were not too lazy and in brackets after each difficult-to-pronounce dish explained what it was. After all, only individual gourmets know what an oolong or heado-pub is.
Korean al-pub (rice with vegetables, mushrooms, kimchi) in various forms opens the list of hot dishes. At your discretion, you can add either soy tofu, or smoked eel, or crab meat (you can only imagine this taste variety). Another traditional Korean dish is udon (wheat noodles). Next to her is her Italian "relative" - pasta with various sauces. And anyone who loves fish can try smoked salmon or baked carp.
Among the salads there is Caesar and Olivier in a traditional and original reading. Arugula with avocado and parmesan - also from European cuisine. Of course, dishes with an oriental bias are also presented here. For example, Sesame salad includes fried cheese, cherry tomatoes, cashews, cucumber and, in fact, sesame. And the soul of Korean cuisine is a mix of kimchi, fish heh and kamchida.
The international theme continues among the first courses. There are Korean kimchitig (potatoes, tofu, tuna, kimchi, soybeans, onions, mushrooms), and tendyantig (the same ingredients, but instead of tuna and kimchi - zucchini and chili peppers), and French pumpkin and onion soups, and Russian fish soup sturgeon.
It goes without saying that in a restaurant with a clear eastern slant, sushi and rolls are indispensable. Some of them have very intriguing names: "Vegetable Killer", "Salmon on a Parachute", "Eggplant Paradise", "Sons of Avocados".
As a side dish, you can order mashed potatoes with spinach, asparagus with parmesan, rice with garlic and sesame seeds.
Among the sweets are mainly Italian desserts: tiramisu with mascarpone, panacota and Napoleon cake.
Among the exotic hot drinks you can order Parisian tea with Martel cognac and Indian Masala tea with spices and milk. Of course, there is also an elite oriental puer known far beyond China.
On the one hand, it’s good that there is no division into cuisines according to nationality and you can safely combine, without differentiating, different dishes. On the other hand, a quibble comes out: Italy plus Korea with the addition of India. But people like it, otherwise four "Receptors" would not have taken root in the capital.
"Chips" institutions
At least two of them can be distinguished: the so-called pungency tuning and the “tasty or free” rule. The latter says that if the dish did not appeal to you, then you can not pay for it. Of course, one can speculate with this rule: eat plenty, and then say with a sour mine that you didn’t like it. This is designed for conscious customers, which are the majority of regular visitors to the institution, and not for lovers of freebies.
And at the expense of adjusting the severity, this is very useful, because the menu has a lot of Korean and Japanese dishes. For the Russian stomach, some of them in an authentic presentation are too much. These cultures have their own notion of pungency, so it’s good that when ordering a dish, the client can clarify this point. Of course, most visitors choose a more familiar delicate presentation.
Why do they like the restaurant "Receptor" (Moscow)?
Most people put unequivocal respect for healthy and healthy food. The portions are large, so it won’t seem enough. Those who have lunch here almost daily and especially bring their children on weekends are especially appreciated for business lunches at a discount. They praise pastries, in particular cakes and shares. Thanks to the Receptor, many gourmets are seriously addicted to Korean cuisine. Also, everyone notices that the pianist plays amazingly on Bolshaya Nikitskaya, this is such a nice bonus to interesting dishes.
And what does the collective think about the Receptor (restaurant)? The feedback from employees is mostly positive, they are proud that they work there. They say that all the staff is like a big friendly family.
disadvantages
Here the gastronomic boundaries are really blurred, and all this creates a certain confusion in the stomach (especially if you order mascarpone after a mix of Korean salads), and emotionally. Also, the fact that somewhere around 80% of the dishes are vegetarian significantly reduces the audience. In addition, there are always those who complain about excessive prices. Although the average bill here is 1000 rubles, but for the center it is not so much.
The conclusion is: “Receptor” - a restaurant that has won its guests the idea of healthy and high-quality food, an unusual design and a homely, family atmosphere.