At the end of the first half of the 20th century, in the German city of Darmstadt, the young master Hans Dotter laid the foundation for Goldwell (which means “Golden Curl”). The company did not stand still, constantly studying the new achievements of science in the field of beauty. In 1989, as a result of market surveillance and the search for mutually beneficial partners, the German and Japanese companies KAO signed a merger agreement with Goldwell. As a result, a company appeared that creates beauty products of high European quality using modern Japanese technology.
Goldwell Products
To achieve the best results and a breakthrough in the field of hair cosmetics, the Center for Contemporary Research was founded in the capital of Japan. Thanks to his work, the company received more than 300 patents for innovation in the field of beauty. At the moment, Goldwell produces gentle curling products, effective hair care and treatment products. One of the most popular types of products is Goldwell Paint, which significantly improves the staining procedure.
Appearance in Russia
The company introduced its products to Russia in 2000 and very quickly found loyal fans thanks to the quality and variety of products. Reviews about Goldwell paint are the most favorable, and this inspires its creators to work even more productively, new offers for consumers and the development of modern products. The company has official representative offices throughout Russia that train beauty masters in effective and modern methods of dyeing, perm technology and the use of hair care products.
Hair dye
Goldwell offers a rich line of hair coloring products. The creators thoughtfully approach the future result and take not only the desired color to create the Goldwell color palette: they take into account the condition of the hair, structure and associate them with the color type of the future client.
The Silklift Control series dyes hair in a fashionable blonde at all times. As a result, you get an amazing lasting result in just one procedure. The ideal result is achieved by combining lotion, clarifying powder and stabilizer. The main component is a powder that contains components that protect the hair with silk proteins during dyeing. Conditioner helps maintain healthy hair. Lightening is suitable for all types of hair, regardless of structure and condition.
NEW BLONDE: express blond
Goldwell's hair dye line has sparked a real revolution. In just 5 minutes, the hair gets the right shade. Complex staining is used together with popular highlighting. You can forget about the potentially ugly shade with yellowness, which appears as a result of washing out the paint, about the sharp difference between regrown roots and streaked hair. In addition, the “Goldwell Blonde” color palette can also be used to refresh previously dyed hair.
COLORANCE - phytolamination
With this ruler, you can give any shade to your hair and revitalize your native color. In addition, tinting paint has a healing effect, restores hair by more than 35% and protects them from further actions.
NECTAYA - hair nectarization
Ammonia-free dye penetrates deep into the hair and nourishes it. The composition of the paint includes more than 92% of natural components that give the creamy structure a delicate natural aroma.
Goldwell for men
The arsenal of the latest developments has several lines that will satisfy the beauty needs of both women and men. For the latter, the MEN RESHADE line was developed, aimed at the effective camouflage of gray hair. The tool is so simple that men have a feeling of the usual process of washing their hair, rather than staining. 5 minutes after applying the tinting foam, which in texture resembles shampoo, the client receives a natural effect without a hint of staining. When washing paint, the effect of the washed-out color does not appear due to the fact that the border between the washed-out paint and your hair color is not visible.
Company Priorities
The creators of Goldwell paint take into account all the needs of customers, and therefore beauty and maintaining healthy hair become the main task. Entrusting the hair of this company, you will not regret the money and time spent, but get a rich and vibrant color.