Black Label is a whiskey that has earned worldwide acclaim and has won hundreds of titles and awards. The secret of such tremendous popularity lies in the excellent taste, inimitable aroma and impeccable quality of the alcoholic beverage, which was a favorite of Winston Churchill himself. Its composition boasts an interaction of 40 varieties of single malt whiskey, whose age reaches 12 years.
Historical facts
The story of the birth of the famous scotch tape dates back to 1876, when John Walker decides to open a small shop for the production and sale of unique whiskey blends. In those days, the taste of all noble drinks differed sharply from today's adhesive tapes, more reminiscent of a bitter medicine than a balanced mix of shades. Many connoisseurs tried to give it a more noble flavor, but only John Walker succeeded. He impressed all of Scotland, and soon the whole world, with the deep, rich, but at the same time mild and heterogeneous taste of his masterpiece, which was later named Red and Black Label (whiskey with a red and black label).
Walker's business grew and expanded, and the fame of his drink spread throughout the country. The small grocery store eventually turned into a reputable company John Walker & Sons, and in 1908 the brand Johnnie Walker was patented. In 1909, the grandchildren of John George and Alexander released a line of exclusive adhesive tapes: White, Red and Black Label. White Label did not survive to this day, falling under the letter of the law prohibiting the sale of whiskey with a maturity of less than three years (the age of the blend was 2 years). And the whiskey Johnnie Walker Black Label and Red Label, having traveled a hundred-year-long path, have gained worldwide fame and recognition.
Legendary trademark
The Black Label bottle, however, like the entire line of Johnny Walker whiskeys, is decorated with an advertising hologram of a cheerfully walking man in a hat and with a monocle. The idea of the trademark belongs to the Walker brothers, as well as the famous slogan “Johnny Walker, born in 1820, is still confidently moving forward”, under whose auspices the company has been working for 80 years. The brand’s modern motto sounds a little simpler: “Keep moving!”, Thereby encouraging you to continue to drink whiskey.
Unique legacy of the Walker family
Black Label - Deluxe Whiskey. He ranks first in global sales of adhesive tape. The technology of its manufacture has not changed since 1909: the malt drink is poured into oak barrels and aged for 12 years. Moreover, each of the 40 varieties is processed separately, and only after the allotted time drinks are mixed. Blend is formed by various varieties of scotch tape collected from plains, highlands, islands and provinces. That is why the taste of whiskey is unique, rich, diverse, like the nectar of the ancient Greek gods.
An unearthly taste of scotch whiskey
Each variety from which the flavor bouquet of whiskey is composed carries a special shade, character and aroma inherent only to it. But, coming into contact with other drinks, it does not lend itself to them, carefully preserving its taste and aromatic personality. Therefore, in Black Label (whiskey, reviews of which are very enthusiastic), each note is distinguished, revealing in the mouth with a deep, velvety sound.
Having uncorked a bottle, you will get a chance to enjoy the delicate fragrance of citrus, the smell of a fresh sea breeze, pleasant smoke from a fire and the aroma of quality tobacco. The aroma, like delight for the olfactory strings of the soul, will awaken a longing for the taste of the drink. The latter will not deceive expectations, surprising with an amazing ratio of silky tenderness, burning bitterness and balanced sweetness. The first sip is marked by a pleasant wine flavor, rich notes of dried fruits, prunes and raisins. The soft mix will smoothly grow into the sound of sherry and vanilla, leaving a long, multifaceted aftertaste in the mouth.
Black Label - whiskey, in which everything is perfect: the aroma, and taste, and color. The color of the legendary drink is dark golden, reddish-brick, with sparkling orange reflections, as if beckoning into a world free from everyday problems and worries.
Recommendations for use
Black Label alcoholic gourmets are advised to drink in pure form or with ice, small, leisurely sips, trying to feel the whole gamut of taste. It is not drained in one gulp, like vodka, is not drunk through a tube like a cocktail, and is not mixed with soda or Coca-Cola. The etiquette of using Scotch tape says: this alcoholic drink does not welcome the cold, it is customary to warm it in your hand until it reaches room temperature, then you will feel all the wealth, the whole palette of taste sensations that Black Label (whiskey) gives. Reviews of this confirmation.
John Walker's legacy - Black Label (Black Label) is unmistakably determined by a beveled red label and a funny hologram at the bottom of the bottle. Whiskey will be a great addition to any party and feast. Elite scotch tape will give you and your guests a real pleasure incomparable with anything. Just be careful in proportions - a strong, seasoned drink can quickly knock you down, covering an avalanche of hops. In addition, Black Label is a whiskey, the price of which is not always affordable for ordinary citizens. The cost of one of its bottles (0.5; 0.7 L) varies between 30-70 dollars.