Recently, one of the oldest channels on YouTube called NEMAGIA has attracted great attention. The reason was the searches in the apartment of Alexei Pskovitin after the conflict with Oleg Tinkov. What did the creators of the channel do before the scandal and what is the essence of the trial with a major businessman? Find out!
Alexey Pskovitin was born on October 9, 1991 in the city of Kemerovo. He graduated from music school, studied as a locksmith, worked as a miner, served in the army and received higher education, but he worked not in his specialty ...
Why is NEMAGIA?
Nobody remembers how back in 2009, young Alexey Pskovitin registered his channel on the then not very popular YouTube service. The 18-year-old guy began by exposing the famous magic tricks, hence the original name - NEMAGIA. For a long time he laid out videos that were not very successful with the audience. At this time, the guy successfully studied at the institute and was looking for ways to develop his channel.
Help in this he decided Michael Pechersky. Friends decided to diversify the content and began to shoot video reviews about films and comment on the situations that occurred in the lives of their colleagues - video bloggers. In the summer of 2013, the guys register a new channel, calling it the same as the first - NEMAGIA. Alexey Pskovitin and Mikhail Pechersky found the format of interest to the audience. The rapid development of the Internet project has begun.
Reactions and Reveal Folders
Now it seems that Nikolai Sobolev has always been the main hater of the entire YouTube . Only the well-known St. Petersburg video blogger Dmitry with his releases “Larin against” can compete with him. Compared with the Kemerovo guys from NEMAGIA, these figures are still new to this format. It was Alexey and Mikhail who began to survey their colleagues and discuss their actions and statements. They were not afraid to discuss loudly the actions of politicians and other dignitaries. For this, the audience thanked them with a large number of subscriptions.
First conflicts
Video bloggers did not really like the analysis of their activities, but only rapper Basta decided to enter into an open confrontation with the Siberian guys. He did not like the fact that the guys not only criticized his work, but also affected his personal life. Alexey Pskovitin has such a distinctive feature - to speak sharply to the person to whom they are currently reviewing. Basta not only verbally threatened him, but was also able to raise his fans from Kemerovo against the jokers. For a long time there were rumors that the rapper even set a price for the heads of the guys, but in the end the conflict still hung in the air. The guys didn’t apologize, Basta forgot, fans of both sides rejoice.
Fatal words
In the summer of 2017, the guys touched on the activities of Oleg Tinkov, and in particular his Tinkoff Bank. They did this not by chance - it was a reaction to an interview with a businessman in which he said that bloggers would sell their mother for their grandmother. Everyone knows that the creators of the channels receive money for integrating advertising into their videos. Tinkov, like no one else, understood that all young people are now on the Internet, which means that it is there that you need to promote your product. A large number of video bloggers advertised his bank, for which they received good fees. The whole of Russia knew about the attitude of this eccentric billionaire to people. He often sharply spoke in the direction of ordinary citizens and, by and large, did not count them for people. He explained his behavior with a complicated explosive character. This played a cruel joke with him.
What was the video about?
The guys decided not to spare the businessman’s feelings and thoroughly rummaged in his dirty linen. There were a large number of sites where people left feedback on work in the company and frank “scammers” from the management. Salaries are not paid, rude, threatened. The credit system of the bank was also considered in detail - predatory interest and threats after delayed payments. The audience did not learn anything new - all the information was in the public domain. Lesha and Misha just collected it and presented it in one video.
Of course, the case was not without sarcasm and jokes. So, in particular, went to Tinkov’s wife, whom he called several times smarter, more beautiful and one hundred times richer than Ksenia Sobchak’s friends. The guys provided a photo of the woman and invited the audience themselves to appreciate the beauty of the wife of a businessman. This was probably the reason for filing a statement from Oleg Tinkov, although he accused them of defaming the bank.
One for all and all for one
To secure the status of an honest person and not lose customers, the billionaire decided to use the services of other bloggers. Its representatives began to send them offers in which they asked in a positive way to mention the bank in their videos. Unobtrusively and gradually. A generous reward was expected for this. But the businessman did not understand that he was walking along the minefield. The community of bloggers, even having open conflicts with colleagues, will always defend their honor.
Talks about venality and three trials with Alexei and Mikhail have borne fruit. Video bloggers began to break off all relations with a businessman. The Tinkoff bank cards were demonstratively cut into the camera, and not the most flattering statements flew towards the owner himself. Yuri Khovansky sharply expressed himself in the direction of the billionaire, for which he was soon knocked out the door to the apartment. It became clear that the war had begun.
Video bloggers were not afraid of penalties from their advertiser. So, the glorious friend Oblomov announced on the channel that it would be better to pay a large penalty than to continue cooperation with such a person. The restaurateur tried to get out of the situation dry and even shot a video in which he condemned NEMAGIA and praised Tinkoff Bank. Having received a share of contempt from his subscribers, he was forced to terminate the contract with the main sponsor of Versus.
This is not a joke
On September 12, 2017, Mikhail urgently went to the Periscope with a statement that at 7 am unknown persons broke into Alexei’s apartment. They called themselves people from Petrovka 38, and cut off all the wires - light, internet. The computer of the blogger and all possible storage media were seized. Soon the same friendly company appeared on the threshold of Mikhail himself. But if Alexey Pskovitin has no wife, then these actions frightened Mikhail's wife Katya very much. The matter has already taken a completely different turn - public resonance threatened to grow into something more than just blame.
Video bloggers began to shoot specials, and the whole country has already learned about this business. Tinkov offered the children an amicable agreement - they apologize via video message, and he withdraws all the claims. But Michael and Alex decided to go all the way. Soon the president of the country found out about this business. He was surprised that Moscow police officers, by order of a businessman, flew to Kemerovo and made an illegal search. He promised to deal with this, and this was already a very serious turn in the sensational situation.
How to competently merge, or Mercy Lessons from Oleg Tinkov
In the wake of universal hatred of his person, a businessman makes a broad gesture. He invited Amiran to his office and on his channel “Diary of a Hach” made a statement that he withdrew all claims against “NEMAGIA”. It is noteworthy that shortly before this, he called the owner of the channel stupid and humiliated him on a national basis. Video bloggers did not appreciate the nobleness of the businessman, because it was clear to everyone that this was the easiest way to merge.