The effect of novelty: definition, methods of application

Psychology is one of the most mysterious sciences, since its main task is to reveal the secrets of the human subconscious. In part, she copes with this, delighting us with new terms and interesting observations. One of these was the effect of novelty with all its features and various fields of application.

Small introduction

The behavior and worldview of most people is based on three main psychological effects: novelty, primary and sequence. Each of them can be, to a greater or lesser extent, determining for a person. So, the effect of primacy is when only the first impressions of an object, phenomenon, of a person are recalled, and it is on them that the further opinion is based. For example, the actor who played Harry Potter remained his hero forever. This is the so-called universal effect of primacy. As for the effect of consistency, in this case the same “prism of worldview” is the previous factor. It is he who influences the assessment of the one who follows him. For example, you came to the salon for the first time to do a manicure, and you liked the result. You came there a second time - I liked the result again. Arriving for the third time, something did not suit you, and this factor became decisive - you changed the beauty salon. Well, now we turn to the interpretation of the main term.

the effect of novelty in psychology

Decryption

The effect of novelty in psychology is a phenomenon that involves increasing the significance of precisely the information that was received last. Moreover, everything that you knew before is forgotten or a priori considered unimportant. As we see, the effect of primacy and novelty are two opposite concepts. But it is worth remembering that one and the other can be inherent in the same person. It’s just that in someone’s subconscious mind the more developed is precisely the effect of novelty. This is typical mainly for those people who prefer to keep up with the times, are not afraid of change, travel, and are always open to new acquaintances. But the effect of primacy most often takes precedence over conservative personalities who like to delve into the past and live in memories.

Application technique

Such a phenomenon as the effect of novelty is in one way or another inherent in all people. Perhaps only grouchy old people can rely solely on their initial impressions, and then, most likely, they will do it out of harm, at heart understanding what has changed, and accepting it. For this effect to work for you, you need to learn how to correctly implement it in your life. You can do this in all areas, the main thing is to catch the “wave” and to feel how you yourself and your society react to changes. Let us consider in which specific areas this phenomenon can take root.

effect of primacy and novelty in psychology

For the sake of a loved one

We have long understood that others do not care about us. They evaluate us only instantly, thinking for a second, and then forget. But we suppose, although we know that it is not so that they think day and night of how smart / fashionable / beautiful / rich / successful we are, etc. We try, as it were, for them to become in the eyes of society better, but it turns out that we are getting better for ourselves. Let's give an example: at school you were the most unpopular person, talked with the same hermits, were not part of noisy companies. But now you are already 30, and you have your own business and quite an interesting circle of friends. You are popular in it, you are known by many influential people. Coming to a meeting of graduates, you are likely to shock them with this, and make them think differently about you. And after all, most likely you have achieved your success only because you did not have one at school. Now you want to demonstrate to classmates that you have become different, they see it and note it, but after the meeting they forget about you again. It turns out that for the sake of novelty you have changed for the better.

cardinal changes girls

Favorite work

In this area, a person, using a similar property of his own psyche, can also affect himself and his own bosses. In modern business, as we know, mostly progressive personalities work who are not used to lingering on their first impressions. They always actively monitor the latest, including your latest actions and deeds. Suppose you were previously a “gray mouse” in terms of work, that is, you didn’t take it too responsibly, you could afford to leave earlier, you weren’t worried about the success of the campaign. But lately, enthusiasm has begun to show, there is a grip, excitement. In the subconscious of the bosses, the effect of novelty worked - he saw a renewed personality of yours. This has led to career growth and status upgrades. If you work for yourself, then each new success will stimulate you to do more and make you think better and better about yourself.

novelty in work

Family and friendship

The effect of novelty in communicating with loved ones is also very widespread. We see them literally every day, most of them know us from the cradle (ours or ours - it doesn’t matter). And so it would be foolish for them to judge us at first glance. Indeed, you must admit that a mother cannot treat her daughter throughout her life as a newborn baby. That is, the opinion of loved ones about us is constantly changing. It is worth doing something new - we show them or talk about it, and they begin to think about it a little differently. For example, a boy in his teens was a “bad guy”: he smoked, skipped, etc. Parents suffered from him. But in the university years, he changed by himself: he began to engage in science, acquired influential acquaintances. Now they are proud of their son. This is the effect of novelty within the family.

communication novelty effect

Pleasure

The very feeling when I experienced something new and is now wildly happy about it can not be compared with anything. This applies to extreme sports, traveling, and even performing on stage. But what is there, sometimes a new pair of shoes gives a feeling of unearthly happiness. But no less than we are pleased with those things that were nice a long time ago, and now somehow forgotten. We remember, repeat and become happier again. It is precisely in such cases that the effect of novelty and primacy in psychology goes hand in hand. Discovering something fundamentally new, you enjoy it, as this is the first time for you. And recalling past pleasures, you are given to that very effect of primacy, also causing positive emotions in yourself.

primacy and novelty effect

Conclusion

The mechanisms of perception of reality are a very delicate and individual matter. For someone, they are developed in approximately equal proportions, and at the right time one or the other, according to the brain, works the most profitable. Other people "rely" on the effect of novelty, we call them experimenters; or on the effect of primary - conservatives. Try to find out who you are by analyzing your own actions and judgments, and think it might be worth expanding your horizons a bit.

Source: https://habr.com/ru/post/C46306/


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