Lotto ("Lotto") is an Italian manufacturer of clothing and accessories for sports, recreation and tourism. Currently, the company manufactures products under the brands: Lotto Leggenda, Etonic, L73, Lotto Works, Le DD.
Brand history
The Lotto brand was founded in 1973 by the Caberlotto brothers. The first products of the company are tennis shoes. Inspired by popular love and recognition, as well as rising incomes, the owners of the company launched the production of goods for other sports. The brand quickly won top positions among manufacturers of sportswear. Since the 80s, Lotto shoes, clothes and bags have begun to confidently enter the international arena. The company becomes a sponsor of many professional athletes and teams. In 1999, a group of experienced entrepreneurs bought the brand, but it only benefited. Original trends, including unsurpassed quality and the bold design of Lotto, were retained, special attention was paid to the development of strengths.
Brand Distinctive Features
Creating sports shoes, clothes, bags, Lotto, first of all, thinks about technology. This applies not only to the choice of material and the quality of tailoring. The company tries to take into account all the wishes of athletes in such parameters as: height of the pads, texture of the soles, fixation options, etc. Each model goes through many tests and trials before it goes on sale. Exclusively those products that fully satisfy strict quality experts are put into serial production. As a result, the buyer receives only those clothes, shoes and Lotto bags that are endowed with maximum functionality, safety margin, and practicality.
Lotto and big sport
Tennis stars such as Thomas Muster, Anke Huber, Boris Becker, Martina Navratilova, as well as famous football players: Ruud Gullit, Dejan Savichevich, Ivan Zamorano, Demetrio Albertini collaborated with the company . The company cooperates with many clubs, is a full partner of important sporting events, including the Italian Open and the Wimbledon tournament.
"Lotto" in everyday life
Lotto collections not only satisfy the needs of professional athletes. The products of this company appealed to many active and energetic young people. Lotto clothing and bags are not just for
professional sportsmen. The company's products will satisfy those who like to travel, get out into the countryside, and actively relax. Fans of the brand value comfort and convenience, but at the same time they want to look beautiful and fashionable. Therefore, today many young people, even those who are far from sports, are happy to wear sneakers and sneakers, comfortable clothes, and also use Lotto
sports bags in everyday life. Convenience, quality, beauty fell in love with the youth of many countries.
Product lines "Lotto"
Today, Lotto products are represented by four lines of goods, each of which has its own "specialization".
- The Basic line is for those who value comfort in sports, and in outdoor activities. Collection materials - polyester, microfiber and cotton. For decoration used prints and unique catchy details.
- The Casual series is suitable for outdoor activities and will be quite convenient in everyday life. Collection materials - cotton, knitwear, jersey, stretch. The color palette is positive and bright. All kinds of cheerful details were used for decoration.
- Sport style collections are specially designed for anyone who loves sports. Motives for major sporting events adorn Lotto shoes, clothes and bags. Olympics, world championships, major competitions are reflected in the collections of this series.
- Urban line - clothing for young citizens. The main material is cotton, but there are also high-quality synthetic fabrics. The main decoration of the collections of this series is the company logo and large inscriptions.