With each passing day, for many of us, the topic of opening our own business is becoming increasingly relevant. The country is constantly shaken by economic crises, it is constantly necessary to worry about whether the bosses will announce the next reduction in work tomorrow at work. While having your own, albeit a small matter, you can not worry about the day ahead. However, many niches are already occupied at the moment, the competition in the market is such that this or that business is not worth meddling with. Nevertheless, there are still such segments in which you can try to win your place under the Russian sun. So, say, even despite the competition, opening a pizzeria can be a very good solution. A business plan that is competent, with all the calculations and taking into account the situation on the market, will help a beginner in this business stay afloat at first, and then, perhaps, completely win this swim. This is what will be discussed in our review.
So how to open a pizzeria? The business plan presented below as an example will help you create your own document and evaluate your strengths.
Justification of choice
Some may have a completely logical question: “And why, in fact, it is proposed to consider a business plan of a pizzeria?” We answer. Yes, because pizza is never too much! And even if such an institution operates in a neighboring area, yours will not be left without clients anyway. Everyone loves pizza! In addition, there are several formats for institutions of such a plan, so it is much easier for a novice entrepreneur to choose for himself something suitable. For example, when developing a business plan for a pizzeria for a small town, it would be most reasonable to opt for a specialized mini-institution. After all, such in the province, in contrast to megacities, as a rule, is far from every city. And if, say, you don’t have quite a large amount on hand to open a large cafe, then it makes sense to consider the business plan of a small pizzeria that delivers home delivery. Yes, the income in this case will be much lower, but this is only the beginning. If things go well, then who knows, perhaps the moment will come soon enough when you need a business plan for a pizzeria of a larger scale.
A few words about the document itself
Regardless of whether a business plan is being developed - whether it is planned to open a pizzeria, a restaurant or other catering establishment - this document should consist of several sections that must be considered. It must certainly take into account some basic elements, as well as detail each step and describe the calculations.
If we take the pizzeria business plan that we are considering, an example of its preparation will look something like this. First of all, you need to study directly the business idea itself to open this enterprise, as well as analyze the situation on the market. The following is the question of registering a business. Here you need to think about what type of activity and tax payment is the most reasonable to choose. After that, you need to choose the format of the institution, and then calculate the cost of rent. To the latter was minimal, you need to competently approach the choice of premises. After this, it is worth focusing on such a issue as recruitment. Here, depending on the scale of the plan, you need to consider its number, salary, calculate the costs of the form, etc. Next is a list of equipment and the rationale for the purchase of one or another of its kind. Then, the plan for the advertising campaign is described in detail , and the last item will be the calculation of profit. Finish your creation should conclusions about the profitability of the business. Or about its complete futility.
Of course, today without problems you can buy, or even find a free, ready-made business plan for a pizzeria. However, not a single template, albeit well-written document, can be compared with that which will be made taking into account the specific place in which the opening of the case is planned, as well as small nuances known only to the future entrepreneur himself.
Next, we will consider the types of formats offering pizza establishments, as well as provide a brief business plan for the pizzeria (with calculations) for each of them.
Restaurant or cafe
A budding entrepreneur is hardly worth a blow at a restaurant, but you can try to open a cafe, if you have the right amount on the account. This option when opening your own pizzeria is considered the most costly, however, it is also the most cost-effective. When developing a business plan for the Pizzeria cafe, you should first of all take into account that most of all you will have to spend money on renting a room. Costs, depending on the location of the institution and the city in which it is located, can vary from 100 to 300 thousand rubles. The staff will need to spend 20-30 thousand for each employee on a salary. And you should have a lot of them - cooks, waiters, helpers, as the cafe format implies the presence of not only pizza on the menu, but also a different assortment, including alcohol. At least 200,000 will be spent on the purchase of equipment. Plus a public relations campaign, which, in the most modest scenario, will draw twenty thousand. Plus paperwork, room repair and other expenses. In total, at least $ 100,000 will be needed to open such a business. The profitability of the business will be about 350 thousand per month, but it will pay off in about a year.
Mini pizzeria: business plan
Such an institution operates on the principle of fast food. This is either a small mini-cafe, or even just a rented plot in a shopping center. The costs in this case will be much smaller, as the rent will be lower and you won’t have to hire a lot of employees. How much you have to spend at the initial stage will help to understand a competently drawn up business plan. Takeaway pizzeria offering its products is an option that will help you further reduce costs. That is, in this case, you can limit yourself to a small area in the trading floor with just a couple of tables and a trade counter, offering you to be especially hungry to eat your product on the spot, and the rest to take it with you. In principle, it is possible not to save, but to combine both options by adding a few more tables to the hall, and salads, snacks, coffee and beer on the menu. As for costs, rental costs will be from 30 to 100 thousand rubles, for equipment - from 120 thousand, staff salary - within 30 thousand. You can earn about one hundred thousand a month, and pay back spent in a year and a half.
Pizza Delivery: Business Plan
"Pizzeria with delivery!" - that’s how businessmen allegedly advertise their place loudly. In fact, there is no pizzeria as such. If you have permits and sanitary rules, such a pizza can be easily prepared in your own kitchen, spending money only on a more powerful electric oven, food, advertising and gasoline. However, with this formulation of the question you won’t earn much. But with a competent approach, such a pizzeria that delivers is considered the most budgetary and at the same time quite profitable business. However, in order for this to be the case, you still need to rent a room, albeit a small one, which will cost about 10-15 rubles to rent, buy at least a thousand equipment, and hire several cooks and couriers. In general, at the opening you can meet the 10-15 thousand y. e. And while earning about 70,000 rubles. It will be possible to return the spent in two years.
This is what the business plan of the pizzeria in each format looks like. Further, in more detail we will touch upon issues related to paperwork, rental of premises, purchase of equipment, and personnel search. After all, all of them are an integral part of any competent business plan.
Documentation
You can open any business and work successfully and without problems only if you have a full package of permits in your hands. Their entire list must certainly contain your pizzeria business plan.
First of all, you need to formalize your activities. So, it can be both individual entrepreneurship and a joint stock company with its own charter. At first, it is better to opt for individual entrepreneurs, in this case it will be easier to deal with taxes, and less responsibility. You also need to have a patent for trading activities and a license for the retail trade, as well as the sale (if any) of alcoholic beverages. You will need to obtain permission from Rospotrebnadzor to place a pizzeria in the rented room. Plus a conclusion from the SES, for which additionally it will be necessary to provide honey. books of future staff, premises lease agreement, state registration certificate. You will also need to have a permit from the fire department.
Perhaps in the area where you are going to work, some more papers will be needed, but you can learn more about this in the local authorities.
Room
The issue of rental space must be approached very carefully. Firstly, one should take into account such a moment: depending on the type of pizzeria, its area should be at least 50-250 "squares". Secondly, it must meet some SES requirements. Not to be located in the basement, to have connected and functioning communications, to be divided into zones for the hall, utility room, kitchen. In principle, the last condition can be fulfilled by repairing it yourself. However, in any case, you will need a cosmetic update, so the last condition can be omitted when choosing a suitable area.
The location is also important, as the size of the rent and the influx of customers depend on this. In the center, of course, you will have to pay more than in the residential area. But here, of course, not everything is so simple. If you are developing a business plan for a pizzeria for a small city, then consider placing it on the outskirts - this means immediately putting an end to your enterprise. An institution of such a plan in a small settlement should be where most people are. And the inhabitants of the province flock, as a rule, to the center. Another thing is if you open your own business in a metropolis. Here there is a reason to turn our eyes to new buildings. And especially on the outskirts. Residents of new homes in such places are not spoiled by the presence of a large number of shops. And many people so want to have a bite to eat, and sometimes even have a bite, without making unnecessary gestures like trips to the nearest supermarket. So your institution will come in handy. In addition, in new buildings, the first floors of buildings are allocated for commercial real estate, and the rent there is quite low. So to choose for yourself something suitable work is not difficult.
Equipment
The most expensive part of a business plan. You can, of course, reduce costs and purchase remanufactured appliances, stoves and refrigerators or have already been in use, however, if possible, it is still advisable to buy everything new. First of all, you need to get refrigerators, and for each type of product separately. Fish and meat should not be stored in the same unit. A special pizza oven is also required . The mixer operator will not be superfluous, it does not hurt to have a flour sifter. You will have to buy a few more tables, also specially designed for making pizza, plus various furniture for the hall, dishes and other trifles. You will also need to take into account the costs of the form for employees.
Staff
With regard to this issue, the main thing here is that the waiters are well-trained, and the cook - the chef, in the full sense of the word from the point of view of culinary art in general and competent pizza in particular. In general, candidates for neighbors, students, temporarily unemployed, and other similar workers are not recommended. Only qualified personnel with appropriate education should be hired.
Advertising
To promote your institution, you need to use all the available methods for this. Own website, advertisements on radio, television, in newspapers, on poles, after all. There is a possibility - place signs, tips that will lead visitors to the doors of your pizzeria, hire students to distribute leaflets. And do not be greedy. Carry out all kinds of promotions, arrange free children's parties, because kids love pizza no less than adults. If not more. Over time, grateful customers will bring new visitors with them - the effect of word of mouth will work.
Conclusion
So, what conclusions allows us to draw the pizzeria business plan drawn up above? The forecast for this type of activity can be said to be quite favorable. With a competent approach, a correctly drawn up business plan and the presence of a certain amount of money, you can create a completely viable enterprise. Yes, of course, the competition in the market is quite high, but this does not mean at all that some can trade pizza, while others will not succeed. At first, you can try your hand at organizing a small pizzeria that delivers home delivery, then expand and open a mini-cafe, and then completely swipe at the restaurant. The main thing is to believe in your own strength and possess initial capital. And it will be needed at the start - depending on the selected pizzeria format - from fifteen to two hundred thousand dollars.