You will find a little in the world of enterprises that make magic. So amazing will be the Ariel Christmas tree decoration factory. She is preparing a miracle for each New Year. Let's take a closer look at this wonderful production.
Factory "Ariel"
Nizhny Novgorod "Ariel" specializes in the production of handmade glass Christmas balls. It was founded in the mid-90s. For more than 20 years of activity, the factory has become famous not only in Russia but also abroad.
Ariel constantly participates in various thematic international exhibitions, which is why the enterprise has many customers from abroad - the USA, Europe. So, one of the most unexpected orders was a collection of balls with a portrait of Barack Obama, the former American president. However, for the Russian consumer, the Ariel factory produces beautiful products with drawings and landscapes that are dear to the heart.
Every year the company tries to release a new collection of balls and more than one. The design reflects traditional Russian, Soviet motifs, the revitalization of old techniques. Artists do not forget about new trends in their magical art: original performances, the reflection in the drawings of the heroes of the new time, the symbols of each year.
Factory "Ariel" is located in N. Novgorod at the address: highway Zhirkombinata, 8a, letter B.
How it all began...
Nizhny Novgorod (then the city of Gorky) became a place of fishing for Christmas glass toys in 1936. Then they organized the Gorky fishing artel "Children's Toy". In its structure there was also a glass-blowing art workshop where Christmas toys were made. In 1946, the company became part of the Union of Crafts Artists.
During the war years, the Nizhny Novgorod Christmas tree shop completely switched to helping the front. Masters blew laboratory glassware, medical devices. I must say, this experience has become the basis, the foundation for the further development of the fishery.
The next difficult period in the fate of the Nizhny Novgorod Christmas tree decorations is perestroika, the nineties. It was necessary to switch to the production of such a toy, which could compete with the imported one.
New story page
In 1996, a new head of fishing began - the Ariel factory was opened. It was there that the foundations of a unique Nizhny Novgorod school of painting glass Christmas toys were laid. And this today will bring glory to the masters of "Arieli". I must say that the factory staff quickly mastered the difficult glass-blowing skill. He also resolutely and masterfully updated the artistic repertoire of Nizhny Novgorod toys.
Along with traditional painting at the Ariel Christmas factory, thematic painting appeared. And these are already such unique examples as the series dedicated to the 75th anniversary of the Moscow Metro, Winter Watercolors, and The Little Prince.
Do you know why Nizhny Novgorod Christmas toys are loved by adults and children? Because each of them has its own character - after all, the product was manually created by a master who put a piece of his soul into it.
Factory Development
The factory of glass Christmas-tree decorations "Ariel" does not stand still today. Let's look at her achievements over the past, 2017th year:
- In March, the enterprise was awarded the Honorary Standard of the Nizhny Novgorod Governor.
- In April, the factory began to develop a new collectible release of toys dedicated to the symbol of 2018 - the year of the Yellow Dog.
- In May, the traditional packaging design was pleasantly changed - from brown to noble golden.
- The last spring month pleased with the release of the new Solo collection - in the spirit of Russian majolica. This is a stylized floral pattern, monochrome color, a smooth transition of colors, friendly golden highlights.
- By the summer, a very bright collection of toys called "Funny Trouble" has been released.
- On June 5, the birthday of Nizhny Novgorod Christmas tree decorations was widely celebrated. The toy turned 81 years old.
- In June, the products of the Ariel glass jewelry factory were exhibited at the 5th anniversary art crafts festival Secrets of the Masters.
- And in September, toys from the new collections went to the Moscow Gostiny Dvor - to the international exhibition Gifts. Autumn-2017. There they were awarded the special prize "Bright mood".
Collections
The Christmas tree factory "Ariel" in its current catalog offers several wonderful collections of toys:
- "Symbol of 2018."
- "Ole-ole" (for the World Cup).
- "Winter berries".
- "Mirror Forest".
- "Forest friends."
- "Christmas shreds."
- "Solo" in blue and burgundy.
- Khokhloma patterns in white and black.
- "Funny commotion."
- "Rowan".
- "Frost patterns".
- "Ice-guelder-rose".
- "Christmas confectionery."
- "Walk through the woods."
- "Everything will be in chocolate."
- "Cities of Russia".
- "Shaped toys."
- "Assorted fruits."
- "On the deer."
- "Russian Winter".
- "Winter day".
- "Nativity scene".
- "Winter watercolor".
- "Bear".
Packaging toys - to choose from. Or a standard golden cardboard with slots, "windows", or a gift wooden box.
Christmas ball - corporate gift
We did not say for nothing that the factory of glass Christmas-tree decorations "Ariel" in Nizhny Novgorod keeps up with the times. For her clients, she is ready to offer an exclusive New Year's toy - a branded ball. Great unobtrusive and beautiful advertising move, agree?
There are several methods for making such unusual corporate gifts:
- Drawing a logo pad on a ball. In this case, the inscription is additionally decorated with sparkles. The base is a colored frosted or glossy glass ball. In addition, decoration with sparkles is offered - under the snow edge, frosty patterns, flying snowflakes.
- The second option is to apply a decal. This is the name of high-quality paper, which is capable of transferring any image to a glass ball - drawing, photograph, postcard. At the same time, clarity and shades of the original are transmitted. The decal can be applied to a ball of any color, glossy or matte. At the request of the client, the master additionally decorates it with sparkles.
- Another option is the client's choice of any ball from the collections for additional drawing, in addition to art painting, their logo.
Different types of packages are available for corporate clients: cardboard with “windows” and completely closed, wooden white and brown caskets. The latter can be additionally decorated with painting, apply a logo, metal nameplate or laser engraving.
Score
At the factory "Ariel" operates a magical store with Santa Claus, the Snow Maiden, the symbol of the year, nesting dolls and other fairy-tale characters and forest friends.
It is located at the same address as the factory - 8A Zhirkombinat highway.
The store accepts bank cards, is open daily from 10:00 to 18:00.
Excursions
But what about without a trip to a fairy tale? Factory "Ariel" invites young and adult visitors to a magical tour, during which you can find out:
- The secret of the birth of Christmas decorations using glass-blowing technology of the XIX century.
- Interesting stories from the life of the factory and its museum.
- See first hand how Christmas decorations are created in art workshops.
- In conclusion, you can create your own Christmas-tree decoration (5 workshops to choose from) and, of course, take it home!
Do not forget to visit the museum at the factory - it contains the rarest, most beautiful, most amazing Christmas tree decorations, each of which has its own interesting history.
The tour lasts 1.5 hours, is available only by appointment for groups of 20-40 people - teams or teams. You can book it by filling out a simple standard form on the Arieli website. Cost:
- For adults, schoolchildren - 400 rubles.
- For preschoolers - 200 rubles.
A number of thematic tours are available:
- "Day of the spoon."
- "On the birthday of Pushkin."
- "Last call".
- "Maslenitsa".
- "Valentine's Day".
- "Gift to beloved mother."
- "Journey to the country of Christmas tree decorations."
Ariel Factory is one of the most remarkable enterprises in its industry. She not only creates beautiful Christmas tree decorations, but also keeps up to date, conducts fascinating excursions to her halls, pleases with the museum's exposition and interesting master classes.