A business project of a design studio will require the entrepreneur some additional knowledge in the field of design. At the same time, there is nothing complicated in opening such an enterprise. Before you open an interior design studio from scratch, you need to decide on the area where it will operate. As a rule, we are talking about cities with a population of more than 1,000,000 people.
Business relevance
In recent decades, the creation of an interior has become increasingly popular with professional designers. More and more on the territory of the Russian Federation appears individual projects in this area. The business studio of interior design will be relevant due to the constant increase in demand for its services. In addition to increasing the commissioning of housing, incomes are growing. At the same time, people begin to live in increasingly comfortable conditions. Design services, therefore, are a promising industry.
Among the main advantages of opening a design studio, high profitability and low payback periods are listed. In addition, this activity can be organized at home. It is also quite simple to open a business of this kind.
To implement such a project, you need to get one office. It only covers 15 square meters, while the rental price is about 30,000 rubles. The office will need to be equipped with furniture.
The target audience
The target audience of a ready-made business - a design studio - people who need to make repairs. As a rule, these are representatives of the middle class. The second category of the target audience is corporate clients who need decoration of offices, shops, restaurants.
Investments
Initial investments will be required in the amount of 415,000 rubles. It is for this amount that equipment will be purchased in the office, software. In addition, this includes a marketing budget. Most of the expenses will be spent on the purchase of equipment - this article will take 53% of all funds. To implement the project, it will be entirely possible to do with our own means.
Payback
The most important step in opening a design studio is calculating the payback of a business. As a rule, in this case we are talking about three years. It is believed that it is during this time that there will be a need to expand the business.
That is, the initial investment will pay off within 6 months from the start of the studio. The required sales volume will be achieved by the end of the first year of operation. Estimated net profit - 300,000 rubles per month. For a year, according to a ready-made business plan for an interior design studio, such a thing will bring more than 1,500,000 rubles. Profitability in the first year will be approximately 43%.
Description of the enterprise
It is necessary to take into account the fact that this industry began to gain popularity only a couple of decades ago. At the moment, almost everyone who purchases real estate is interested in equipping the premises taking into account all their needs. And here often people turn to professionals in this field. Moreover, most customers want an individualized project. It is this factor that makes the opening of a design studio an actual enterprise.
At the moment, design services are the most important segment in the economy. Each year, the turnover in it is about 15 million dollars. At the same time, the market in this area remains closed. About 35% are located in the informal sector of the economy. After all, there are a lot of freelancers in this area.
According to official figures, more than 120,000 people are designers. Due to the fact that the market is closed, current trends in this area are difficult to assess. They are tracked by related areas: for example, by the volume of purchases of finishing materials.
When planning to draw up a business plan for a design studio with calculations, it must be borne in mind that for the most part the owners of new buildings and those who wish to re-plan Khrushchev will turn to services in this area. According to official statistics, new buildings will be introduced more and more. And this is an excellent foundation for a business related to interior design.
Official studies say that more than 65% of sales of finishing materials come from specialists in the field of architecture and interior decoration. The higher the demand for design, the more elements for decoration are acquired. In fact, specialists in this industry act as intermediaries between homeowners and sellers of building materials.
Each year, the market for these products grew by approximately 20%, but since 2015, growth has slowed and now amounts to about 3%. But the market for decoration services is growing at about 30%. Before you open an interior design studio, you need to analyze the demand for such services in your region. And the results of these analyzes will most likely be very positive: services of this kind are in demand.
Advantages and disadvantages
On the example of a business plan of an interior design studio, the advantages and disadvantages of an enterprise in this industry are clearly visible. So, it pays off quickly enough, it is not a seasonal market, it does not require large expenses, profitability is high and there is the possibility of conducting several projects in parallel. Even in times of crisis, interior decoration services remain in demand. Among the shortcomings are high competition, the need for constant contact with customers, attracting highly qualified workers. Demand may also be volatile.
By and large, those who are interested in how to open a design studio from scratch should count on an attractive business. There will not be many difficulties at the opening stage, it will be much more difficult to turn this type of enterprise into a profitable one. The main task here will be to occupy a niche in the industry, it will be necessary to highlight competitive advantages.
There is no doubt that a person who has professional skills in this field should undertake the implementation of a business plan for opening a design studio. Having formed a portfolio, having developed a customer base, it will not be difficult to achieve success.
Services
This business plan for the opening of a design studio involves the provision of services for the design of the premises. The list may include: planning design, interior sketches with furniture, using the latest 3D visualization technologies.
Services will also be provided for interior decoration, the creation of individual artwork: hand-painted furniture, decor items, stained-glass windows, walls, fabrics and so on. This business plan of the interior design studio includes the provision by the company of services for the selection of finishing building materials, furniture arrangement and other issues related to the design of premises.
It is important to take into account the market structure. By and large, there are more than five variations of finished studios. For example, it can be a design bureau. And this type of enterprise will most likely be the most successful. A company of this kind will only deal with the design of the premises, without performing related functions. Due to the narrow specialization, she will be as professional as possible. Collaboration with construction enterprises, architectural is supposed. If there are more than 1,000,000 people living in a settlement, there are likely to be more than 100 firms with a similar line of business.
The next variation of the interior design studio according to the business plan is an architectural workshop. It will be carried out and design, and decoration. The second service will be in addition to the first.
The third option is to open a design consulting firm in stores and salons. In this case, thanks to the assistance of designers, sales of building materials and furniture will increase.
The fourth direction is design in construction enterprises. As a rule, we are talking about the largest companies that can afford designers. The project price for the design of the premises, as a rule, is included in the total cost of the work.
The next category is a freelance designer. Each year, the number of such specialists is only growing. Many move away from hired work to free swimming. The most difficult thing in this case is to find customers, ensuring their constant flow. The market in this area is represented by those who have already managed to establish themselves as a professional, and those who do not have much work experience.
Concept
In this business plan of the design studio, it is recommended to combine 2 directions at once. Firstly, it is directly the decoration of the interior, and secondly, services for the coordination of changes. This ensures the greatest audience reach. Offering only project development makes sense to those who already have their own client base, has established himself as a professional in this industry.
Each stage of work should be executed in a separate agreement. Thanks to this format of work, it will be easier to understand what results are expected. Also, the customer will be able to contact a professional regarding a certain type of work.
Sales and advertising
In this business plan of the design studio, both individuals and corporate clients are considered as the target audience. The most important element in promoting a company is its own website. Here it is necessary to place a portfolio of works, so attracting customers will be much faster. It will also increase the reputation of the institution. An online resource facilitates customer interactions. It is important on the site to indicate the list of services, prices for work, provide contacts. Allowed the publication of articles that could be of interest to customers. The cost of creating such a site will be about 40,000 rubles. To gain more customers, you will need to display it in the TOP queries. It will require the involvement of SMM-specialists, the cost of this will be from 20,000 rubles.
The next tools for advertising promotion will be social networks. It is recommended that you create a separate page on Instagram. Here, photos of projects with useful tips, customer reviews and so on will be published. The inclusion of this step in the business plan of the design studio will attract potential customers. Once they see such a page, people will subsequently know where to turn on the design of the premises.
The company is also advertised in thematic publications. Magazines on the design of premises currently issued a large number. The price of promotion will depend on the coverage of the target audience by the magazine. So, approximately spending on this item will amount to 25,000 rubles.
In addition, participation in design conferences can act as a promotion channel.
The next popular way of promotion is through word of mouth. Typically, interior design professionals are contacted by people for recommendations. It is important for clients to see the results of the work of the designer whom they are addressing.
This business plan of the design studio provides for about 80,000 rubles for the promotion of the company. For the most part they will be spent the first time they work. In this case, it is not recommended to save on marketing.
In advertising promotion, it will be necessary to highlight competitive advantages. For example, a large number of reviews, a rich portfolio will attract more customers. You also need to implement a built-in customer service system. The studio should focus on budget projects, which at first will attract as many customers as possible. As a rule, a designer processes about 150 square meters per month. The price will be about 1300 rubles. At first, at least 3 specialists are needed, and then the revenue will be about 400,000 rubles.
Discovery plan
The implementation of the business plan of the design studio will begin with the registration of the enterprise as an LLC or individual entrepreneur. Then you will need to equip the already selected office space, to engage in the hiring of employees, the purchase of equipment.
Registration of the company will be a fairly simple step for the reason that a design license is not needed. In order to conduct this company most efficiently, it is recommended to choose an LLC form, a simplified taxation system. To register a legal entity, you need to pay 3,000 rubles. Separate expenses at this stage will be printing and creating a separate bank account.
The search for an office space will be aimed at renting a small office - 15 square meters is enough. But it is important that it is in a convenient place and there is parking with it. You will need its location next to related enterprises. It is best to choose a room that is already equipped with furniture. The rental price will be from 30,000 rubles. It is perfectly acceptable to carry out the same work at home.
The next step is to search for employees. From the very beginning, you will need to hire at least 4 professionals - 3 designers, including the business owner, manager. Accounting services will be outsourced. It is necessary to choose those who will be able to perform high-quality services in this area.
The fourth step will be the purchase of equipment. To ensure the activities of the company, it will be necessary to equip the office with Internet, telephone, computers, professional software, and printers. If you use the personal computer of an entrepreneur, you will save money.
Organizational plan
The company will operate from 10:00 to 19:00. Sunday and Monday will be days off. The work will be shared between 3 designers and a manager. The latter will contact customers, keep documents, promote the studio.
Financial plan
In the financial plan take into account income, expenses of the enterprise. The planning horizon in this case will be about three years. It is believed that after this period will need to expand the company.
The financial plan includes an initial investment of 415,000 rubles. 53% of the borrowed funds will be spent on equipment, 5% on rent, 23% on working capital, 17% on promotion, and the rest will be written off for unforeseen expenses. The studio will be financed from the pocket of the entrepreneur directly.
Fixed costs include payment for premises, marketing, salaries, expenses of a different nature. You will also need to pay taxes. Estimated monthly expenses will be 208,000 rubles.
Efficiency mark
The simplest indicators will tell how efficient the enterprise is. The payback period will be approximately six months. Net profit each month is approximately 300,000 rubles.
For the year it will be about 2 million rubles. This financial plan assumes an optimistic outlook.
The risks in this business plan include high competition, since there are so many similar enterprises on the market. Already there are fairly strong agencies that have established themselves as effective players. And hardly in the conditions of such competition it would be reasonable to reduce the cost of services. Rare customers will save on specialists who expect excellent results. Reducing risks will be possible due to the formation of a client base, a sales offer and stimulation of customer loyalty.
The next risk is that purchasing power will decrease. Most likely, he will have to face it, since the services of designers are not essential goods. To reduce risks, it will be necessary to conduct shares.
Also, the demand of this kind will be unstable. There is a high probability that there will be large pauses between orders. Risk reduction is ensured by the formation of a reserve fund just for such cases.
There are also lawsuits from customers. If the studio makes a mistake, delays with the implementation of the project, the client will probably seek legal proceedings, demand damages. The probability of such a risk is not too high, but it is necessary to take it into account. If a lawsuit takes place, you will need to spend money on legal services.
The following risks are copyright infringement. For example, photos from the portfolio of a design studio can be used by unauthorized persons. To prevent this, it will be necessary to provide watermarks on each photograph posted on the site. It is important to actively form competitive advantages of the company, to provide a reserve fund in advance. Orientation to the economic segment, in which the widest target audience is located, will make it possible to reduce risks somewhat. This will provide a greater flow of customers.