Anti-crisis management became widespread during the world financial crisis of the 2000s. According to the literature of foreign authors, this concept implies the development of specific measures to stabilize and improve the economic situation in the country.
If we consider this term at the level of microeconomics, then crisis management is the development of measures to accumulate all available resources of an enterprise with the aim of continuing operations in very difficult and unstable conditions. In fact, during a crisis, most organizations balance on the brink of bankruptcy because they do not know what to expect.
In order for crisis management to be implemented efficiently, it is necessary to identify the causes of such large-scale difficulties. Based on this fact, many experts interpret this term as a program of measures to eliminate the causes that led to the development of the crisis. Unfortunately, in our country today the level of qualification of managers is not high enough. That is why the number of mistakes and incorrect decisions that employees make senior positions increases. It should be understood that during a period of economic weakness of a country, it is necessary to dispose of the assets of enterprises and organizations in a different way. In any case, you will have to switch to a saving mode, since the general situation on the market will be extremely difficult, and the decrease in demand will not be long in coming.
Crisis management is aimed not only at eliminating the temporary lack of financial resources, but also at achieving strong market positions. Therefore, you need to use such tools that have proven their effectiveness on the example of past periods. Of course, you should not reject innovations, because some decisions may seem dangerous and even risky, but in fact they can significantly improve the condition of the company. In addition, it is worth remembering that management is management, and moreover, competent management of all available assets of the enterprise. Therefore, each action approved by the leader should be a carefully considered move aimed at achieving a common goal. And the totality of these measures should be a single organism, complex functioning.
Usually in a crisis situation you can not do without some losses. These include a decrease in productivity and, as a consequence, a reduction in profits. For the leader, this is a rather serious loss that impedes the normal operation of the enterprise. In addition, a decrease in the level of profitability makes it necessary to reduce staff wages, and sometimes to make large-scale reductions. The state is also not interested in such consequences, since there is a sharp jump in unemployment, which places a heavy burden on the country's economy.
Most specialists involved in crisis management see the maximum reduction in production costs as the main task. But just these actions will not be enough, because the crisis needs to be “beaten” with comprehensive measures. The most difficult task in these conditions will be the search for sources of financing for further activities, since bank lending is either terminated or carried out at huge interest and expensive collateral. Not every company can afford such a luxury as loans and credits, especially organizations of small and medium-sized businesses. Of course, the state is allocating in this direction, but not all companies will be able to receive government assistance.
So, in order to stay afloat in the difficult time of the global crisis, it is necessary with all responsibility to approach the issue of further planning of production activities. A competent leader will gain understanding of the organization’s personnel, because it will help maintain performance indicators at the same level, with less labor costs or with fewer jobs.