The competitiveness of the enterprise consists of components that are not directly related to each other, but affect each other.
The ultimate manifestation of competitiveness can be considered the size of the market share of the enterprise.
The ideological basis of competitiveness can be considered the focus and ability of the enterprise to meet the requirements of consumers with high quality at a low price.
The competitiveness of the enterprise is characterized by its ability to provide: low production costs; product uniqueness; high-quality and affordable service; ecological purity of the product; product quality; Timely product launch on the market.
The inability of an enterprise to provide one or more conditions significantly reduces its competitiveness.
Competitive strategies of the enterprise are the result of systematic work on the development of methods and ways to increase competitiveness. Strategies can be different, depending on the market orientation of the enterprise. The common thing for everyone is that they purposefully affect the entire organization and its development in the future.
No company can ensure the most efficient implementation of all strategies that ensure competitiveness at the same time.
Each company draws up a strategic plan, within the framework of which the priority is determined for the implementation of competitive strategies, based on the analysis of their importance.
As a rule, the priorities of the strategic plan are optimization of the structure of the company and its management. The logic is simple - the success of any local strategy of the enterprise depends on competent management decisions and their implementation.
The competitiveness of the enterprise forms and determines its market value.
Among competitive strategies, behavioral strategies can be singled out separately. They greatly influence the preparation of a strategic plan.
Among the behavioral strategies of enterprises are:
- complete disregard for the actions of competitors, for various reasons;
- selective response to individual actions of individual competitors;
- aggressive, overwhelming competitors behavior;
- situational behavior, without a predetermined policy.
Companies with visionary leadership, competitive wars, prefer cooperation with competitors. By developing common standards of behavior, competitors reduce the intensity of the struggle and exclude the use of methods that defame well-known brands.
The cooperation strategy allows small enterprises to compete successfully with large companies.
Factors of enterprise competitiveness are determined by the characteristics of the country and the enterprise, and are specified by the market.
Competitiveness factors can be external and internal , and are permitted:
- the introduction of advanced technologies;
- the introduction of effective management technology;
- the most reliable forecast of market development;
- the development of innovation;
- sound personnel policies;
- quality management;
- risk management;
- quality management;
- availability of necessary resources;
- the current structure of the enterprise;
- politics to competitors;
- and etc.
The competitiveness of the enterprise technical can be ensured by taking into account the main factors of competitiveness and their resolution through the strategy of the enterprise.
The main difficulty of enterprises is to fill their strategies with effective methods and techniques that are able to provide the expected result at the planned time.
Those companies that know how to accompany their intentions with concrete and competent actions win the competition.