Today, the Ginza Project restaurant chain is represented by hundreds of establishments of various formats operating in the largest metropolitan cities of the world - Moscow and St. Petersburg, New York and London. And once it all started with one small but respectable restaurant serving classic Japanese cuisine, which opened in St. Petersburg on Aptekarsky Prospekt. Gradually, a large-scale international project grew out of it, uniting all its institutions with a single philosophy and a quality approach to the implementation of each new idea. Ginza is a status and expensive restaurant, but the most expensive in it is not the cost of dishes, but the atmosphere, just like in any other project of this network. All of them are very different, but they are always recognizable by the approach to service, cooking, the thoroughness of the chosen places and the perfect “getting into the essence” of the created interiors. We will talk about this unique project and the first restaurant created within its framework in the article.
About Ginza Project Holding
Restaurants of this network can be found today throughout Moscow and St. Petersburg. And everyone will find for themselves that place that will coincide with his ideas about the ideal institution, not just catering, but a place for the soul, eyes and stomach. Cuisine, design and style of execution are not the only things that distinguish Ginza Project restaurants.
This is Moscow, or any of the other cities, the establishments of this network function everywhere, presented as respectable, status places (Ginza, Sixty, Mercedes Bar, Manon, etc.), or as quite democratic, but always maintaining a high level of food and service cafes, bars and even self-service points (Spices and Joys, Paul, Oki Doki, Mama Tao, Pesto Cafe, ObedBufet, etc.). Each place in its own way is beautiful precisely because the Ginza Project creates all its restaurants with inspiration, soul, creativity and love for people, food, place. And this contribution, made both by the founders, managers, and staff, is felt in everything. Therefore, people come here and come back again, and not a single institution is ever empty.
Restaurant "Ginza"
"Ginza" - the restaurant, which became the first and most famous of the entire holding, is open and is currently operating in Aptekarsky Lane of St. Petersburg. The inspiration for its creation (or, at least, the name) was the shopping street of Japan of the same name - the place where the most expensive restaurants in the country are concentrated. The Russian institution fully justifies the high status of its mastermind. Here is presented the classic Japanese cuisine in its best performance: expensive, high-quality, tasteful, not for every day, but worth the money spent.
Only the best chefs known all over the world work in the restaurant, and the inimitable chef Sergey Khan, specializing in Asian and Japanese dishes in their classic sense, manages the kitchen. In addition to the main direction, the menu features hits of European, Italian and Uzbek cuisines. The authenticity of their recipe and execution is respected here unquestioningly - the most famous chefs - representatives of these countries come to the "tour" to the restaurant. Guests have no reason to doubt the quality or correctness of the preparation of dishes.
Interior, food, entertainment
Particular attention deserves the atmosphere of the St. Petersburg institution "Ginza". The restaurant has several rooms, in each of which it is easy to detect the presence of natural materials and greenery. Furniture made of high-quality wood, wicker chairs, textiles made of linen, cotton and other natural fabrics, muted and pleasant to the eye, soft natural light ... The interior has everything to feel relaxed, comfortable and cozy.
Dishes, of course, are also on top: from the invariable Japanese classics to the fashion trends of gastronomic Europe. You will never be unaware of the place of origin of the ingredients, in particular fish. It is delivered directly to the restaurant’s cutting table from Scotland, Norway, and France. You will always be answered the question of where this or that product was brought from, and they will also be happy to give its full description. At Ginza, enjoy a delicious tuna tenderloin, fish carpaccio with citrus Japanese sauce, a light salad with new potatoes and octopus, and treat yourself to creamy mango mousse for dessert. Or maybe you prefer to enjoy the most delicious beef tagliatta or have a warm salad of Peking duck with citrus and nuts? In the menu there is a position (and not one) for every taste. It’s not worth talking about the delights of the restaurant’s wine list - come and evaluate it yourself!
However, food and a pleasant atmosphere are not the only thing that pleases its guests with Ginza. The restaurant regularly hosts a variety of events, shows and live music concerts, it broadcasts important matches and organizes art evenings. On weekends, cooks often have a barbecue on the lawn and organize other “tasty” and interesting events.
Ginza Project Restaurants
Other holding establishments are no less interesting - completely different from each other in idea, concept, design and food, but equally arranged at the highest level. Ginza restaurants (St. Petersburg) are multi-format (family, business, club and other) cafes and bars, fashion outlets and high-status places, progressive karaoke and authorial institutions of chefs specializing in various cuisines.
Terrassa
One of the "highest climbing" establishments in the city was the St. Petersburg Terrassa - a rooftop restaurant with perfect views of the center of St. Petersburg (Kazan Cathedral and Nevsky Prospect). A huge open terrace makes your heart sank with height and delight, not only from the panorama that opens, but also from the food and the atmosphere as a whole. Here you can taste dishes of various cuisines of the world - from American and French to Japanese and even Thai, and they offer guests to watch the mystery of their preparation in real time. The kitchen is open to visitors.
Jamie's italian
This is the first restaurant in Russia of the famous English chain, which is prepared according to recipes and standards of Jamie Oliver, beloved by everyone (from housewives to chefs). Authentic Italian dishes here are born from the best, organic farm products. The restaurant itself is located in a beautiful old building - an architectural monument, filled with light from arched panoramic windows. The institution has cosiness and a friendly family atmosphere. There is a special menu for children, competitions and other events are regularly held.
Obedbufet
As we have already said, Ginza Project are restaurants of a completely different format, embodying the most daring and unusual ideas. ObedBufet, a smart self-service cafe of an impressive scale, can be attributed precisely to such “atypical” places. We are talking about both a huge area and the number of dishes prepared here daily - 600 kilograms of hot and more than 400 liters of drinks. Not bad, right? All food is very tasty, simple but varied. There is an interesting option for combining dishes - hot with a side dish and salad at a fixed price.
There are a lot of restaurants of the Ginza Project holding in St. Petersburg, and they are all diverse. This is the family “Plyushkin”, and the Caucasian “MAMALYGA” with home cooking, and the musical “Jelsomino Cafe”, and “Tsar” with traditional Russian cuisine, as well as Italian Francesco, mouth-watering and juicy “I want Kharcho,” eternally summer Sunday Ginza and many other wonderful and unique places.
Ginza Project Restaurants: Moscow
In Moscow, Ginza has no less establishments, and their diversity even surpasses St. Petersburg projects. It has everything from trendy club venues to business to business restaurants to completely family cafes and bakeries.
Dandy cafe
A cult place for noisy night parties and business negotiations in the evening and daytime was Dandy Cafe - a project implemented in collaboration with MTV host Artem Korolev. The place is fashionable, ultramodern, with bright elements of the Old World era in the interior and beyond. In 2013, this cafe was named one of the five most visited (according to a Facebook survey).
"Spices and Joy"
Absolutely fabulous place with lots of bright accents and lots of flickering lights. There are many flowers and greenery, comfort and warmth. Natural materials, pleasant colors, an abundance of spices and spices on the shelves, original, but comfortable chairs and round tables, polite waiters - all this creates an atmosphere of a hearth in the center of Moscow in the midst of the turmoil of everyday life in the capital. The restaurant's cuisine is Eastern European, skillfully flavored with mouth-watering spicy aromas. The menu here resembles school notebooks, and on weekends interesting programs for kids are held. And four more days a week in "Spices" you can enjoy the sound of live music.
Paul
A bakery that has long been loved by many for a long time, where you can taste the most delicious and delicate croissants, where you can drop by the way home for a fresh crispy baguette or a box of macaroons as a cute present. It serves not only pastries and desserts with aromatic coffee, but also full-fledged dishes. Try real onion soup cooked according to the classic French recipe. Or stop by for a quick bite to eat - a hot sandwich and a cup of Americano at Paul are excellent.
Marie Vanna
Another place that cannot be ignored when speaking about the institutions of the Ginza holding (Moscow). Restaurant Marie Vanna is a cozy "apartment" of a good-natured hostess who prepares excellent Russian dishes. An elegant interior, slightly "shabby" by time, with cute curtains, white tablecloths, painted dishes, sewing machines on window sills, an old library with books from around the world ... It is very pleasant and very tasty here. What is only a plate of fragrant rich borsch and lush rosy cheesecakes with homemade jam! Of course, it was not without olivier, pickles and toasts from Borodino bread. The menu will meet your expectations about traditional Soviet cuisine.
Other memorable Ginza Project restaurants in Moscow include the secular restaurant club Manon, the highest in Europe Sixty, the incredible club project Barbados, the sophisticated cafe Tchaikovsky, and the fashionable space For People by People. All establishments and not list. But definitely worth a visit.
Conclusion
In conclusion, only one thing can be said: "Ginza" is a chain of restaurants, reviews of which are never indifferent. As a rule, visitors to any of the holding's establishments experience extraordinary delight and come there again, becoming regular guests. Some are outraged by the excessively high prices, because Ginza Project restaurants are really not cheap and not for every day. But the atmosphere, the level of service and the quality of the food are worth paying for.