The Golden Apple store, whose birthplace is Yekaterinburg, also appeared in Kazan. The distribution network is already popular in Russian cities. Owners claim to have gathered popular brands under the roof of the store. Here you can buy both exclusive aromas and cosmetics for the mass consumer. Kazan "Golden Apple" was friendly, the store's popularity is at a high level. Attracting visitors is not only unique brands, but also a flexible discount system.
Golden Apple (Kazan): address
A store with a beautiful name is located in the city center. His address is Pushkin Street, house 2. Perfume and cosmetic paradise is located on the ground floor of a five-story building. This structure is known to Kazan. It is still called the “old children’s world” because of the store with goods for babies and teenagers who have been here for a long time.
The Golden Apple store (Kazan) is not the only one in the building. There are also clothing stores of the Podium chain. The prices for goods here are clearly not designed for the average buyer, but thanks to a successful neighborhood, the company pays off.
Room Interior: General Style
Entering the door, the buyer first of all falls into a stupor. A square of decent size opens in front of him. Directly located racks with perfumes, which are discounted on this day. This can be both the products of famous brands at a price of five thousand rubles, or cheaper toilet water for adolescents worth about three hundred rubles.
Everything is brightly lit. The interior was created as if the buyer came not just for face cream or inexpensive shampoo, but got into the world of elite perfumes and cosmetics. Friendly consultants, perfume fragrances, as well as racks with large brand names may seem overly pretentious.
Shop layout: what and where is located
On the right, customers can find cosmetics. Everything is divided into brands. Separate stands can boast only favorites of luxury cosmetics, for example, Dior or Chanel. All the rest are crowded on long shelves. Here you can find "Bourgeois" or "Maybelin." Less well-known brands are also presented, however, producing quality cosmetics.
To the left of the entrance is perfumery. Also here are mainly mid-range products. Each brand is presented in the form of several popular fragrances or new products. There are also cash desks on this side. Here you can see one of the minuses of the store. The “Golden Apple” store, positioning itself as an exclusive institution, has not gotten rid of the habit of placing goods on a stock near the checkout, so that the consumer can purchase more while standing in line. It immediately catches the eye.
In the back of the store there are racks with luxury perfumes and cosmetics. Here are your consultants who will help determine the choice of a particular brand. Here you can attend a makeup workshop. Also a little further are racks with makeup products for a wide group of consumers.
Assortment of goods and promotions
What pleased the residents of the city in the Golden Apple store (Kazan)? Discounts and promotions! There are regular promotions, which include:
- happy hours;
- discount when buying with a basket;
- discounts on discount cards.
Also, client days of specific brands are regularly held, when the consumer is offered a discount on the entire line from this brand, gifts from the brand and just an interesting program. Regularly there are discounts of up to fifty percent on different categories of goods. You can familiarize yourself with them on the store’s website or by subscribing to the SMS newsletter.
In addition to perfumes and cosmetics for face, body and hair care, you can also purchase cleaning products and products for children. Another product surprised Kazan. Golden Apple offers Asian products such as face and body masks, shampoos, and skin cleansers. All information is basically duplicated in Russian, however, in extreme cases, consultants will explain how to use one or another tool.
It should be noted that another innovation brought the Golden Apple to Kazan one of the first. It is about organic cosmetics. This includes brands that position themselves as harmless. They refuse parabens and advocate for the natural composition of the product.
The main competitors of the Golden Apple store
How many cosmetics stores have already arrived in Kazan? The Golden Apple was not the first. In the capital of Tatarstan there is already “Rive Gauche”, “Letual”, “Il De Beaute”. They are located mainly in the territories of numerous shopping centers. Also worth noting are shops selling only one brand of goods, for example, Yves Rocher or Body Shop.
However, the “Golden Apple” is still the leader in the number of brands and brands. Here on the same area are located both luxury goods and the so-called mass market. This allows you to make purchases to all categories of consumers, regardless of their status and wallet.