Street vendors began to provide discounts almost immediately after the invention of money. The first coins began to be minted in the 7th century BC. e. At the end of the 18th century, signs began to appear on the windows of American and European stores informing customers about profitable promotions. In Soviet times, the prices of many goods were fixed. In Russia, the discount began to be actively applied again in the 80s of the last century.
Accurate calculation
Discounts are an effective marketing tool. They are increasingly used by companies to attract new and regular customers. An experienced marketer knows how to calculate a discount in order to benefit. Well-known companies constantly use discounts in loyalty programs. To understand how to calculate the discount, you must have certain knowledge.
The best option is an invitation from a professional marketer. For calculations using a special formula and algorithm. The basis is the initial price and profit that the company plans to get. The discount should not lead to a reduction in profits. You must correctly calculate the time period of the discount. It is better to provide it for related categories of goods. It is also necessary to consider the prices of competitors' products. Determining the effectiveness of the discount will help maintaining statistics on sales in each category of goods. It allows you to adjust discounts on time.
What are the discounts?
Types of discounts in stores:
- dealerships - they are provided to intermediaries for the volume of purchases;
- quantitative - they are provided for the purchase of several goods;
- bonus - they are provided for the purchase of a particular product;
- accumulative - they are provided to regular customers;
- preferential - they are provided by a certain category of people;
- seasonal - provide for goods in the absence of seasonal demand;
- holiday - provide in honor of the holidays.