A well-designed web resource, when posted on the Web, should bring some dividends to its owners or creators - in the form of growth in sales of products or services of the company or advertising revenue. However, before the site becomes self-sufficient and begins to generate income, it is necessary that it becomes known to search engines and, therefore, users who can become customers of the company. To do this, you need to carry out a whole range of work on search engine optimization resource.
Optimization is internal and external. Optimization methods can be very different, but all of them are one way or another aimed at increasing the rating of a resource in search sites. All methods of internal optimization are reduced to the correct and logical use of keywords on the site that are specially selected for certain search queries and properly executed. Text materials of the site also need to be formatted properly. It is highly advisable to write an announcement, snippet and other meta tags. All these “additions” to the texts should contain keywords.
In addition to the keywords embedded in the texts on the site, linking the pages of the site can give good results. This means that certain pages of the site contain links to other pages. This has a positive effect on link building and makes the site more visible to search engines.
The task of external optimization is to obtain as many incoming links to a promoted site as possible from any other resources, preferably related topics. The more incoming links, the greater the weight of the site, the higher the quality of the referring resources, the better for the promoted site, for its credibility in the "eyes" of search engines.
Optimization methods in the most general form can be divided into black and white. Black optimization methods are called so because they are built on the deception of search engines, which is expressed in increasing the link mass with prohibited means. Such means include, in particular, the so-called doorways, which are single-page sites created with only one purpose - the placement of links leading to a promoted resource. Doorways often contain completely meaningless or pseudo-meaningful texts, often consisting only of keywords. Such sites do not carry useful information, therefore, are not of interest to visitors. Search engines do not approve of the use of black methods, and sites promoted in this way are often excluded from the index.
White methods are all promotion methods that are approved by search engines and the Internet community as a whole. Website promotion using only white methods requires a considerable amount of time, but the result is very stable. Incoming links can be obtained by registering in several directories and ratings by posting links on free message boards and forums. Recently, in order to increase link mass, commenting on dofollow blogs has been used, as the most promising, and putting the site in social bookmarks. These methods are very effective and bear fruit.
Advertising on the Internet is closely connected with the optimization of sites for search engines. Its peculiarities are that it is not limited to any legislative acts or decrees, like advertising in traditional mass media.
Therefore, cases of abuse and obsession are not uncommon. If traditional advertising is used as a “trade engine”, then advertising on the Internet has fundamentally different features from billboards, stretch marks, pillars and plasma panels. Unfair advertising on websites can lead to resources that can cause enormous damage to a user's computer or their confidential data.
But however, do not scold all online advertising indiscriminately. As elsewhere, there are promotional materials and certainly useful and carrying the necessary information. But if a regular visitor to Internet resources has a desire to never see ads, which often happens, then for such a person there is protection from advertising on the Internet, which is nothing more than programs that block pop-up advertising windows or download banners and teasers, so annoyingly acting on many users. Internet advertising protection can also be used if the Internet user is a child.
Owners of Internet resources can make good money on their site by placing advertising banners or links on it. This is also the use of advertising - if only it would not be to the detriment of the community. But in any case, income from the placement of advertising materials can be obtained only if the site is properly optimized for search engines.