Even a novice entrepreneur knows that a plan is needed to open a business. It helps to optimize costs, accurately know future profits and outline the procedure for opening. An example of a bar’s business plan and all necessary calculations will be given below.
Why do we need a bar?
A beer bar is a highly profitable business that can pay off very quickly with proper planning. Every man wants to open a bar, but how to realize this desire? We will not hide, despite the potential of this type of business, the alcohol market in Russia is in a sad situation. One by one laws are passed restricting the consumption of alcohol. Many people are therefore limited to buying drinks in supermarkets. However, if you choose a convenient location in a big city, an original concept and an attractive interior, after a while you can make a profit from your company.
Now the client, instead of a simple beer bar, is focused on establishments of the “European” type, in which he can not only miss a couple of glasses of foamy, but also taste delicious snacks. Restaurants and bars receive a distinction, and people visit one or another institution depending on their purpose. In modern bars, not only the atmosphere and convenient location are appreciated, but also “live” craft beer, and the more original it is, the better. The ideal option is one in which you produce part of the product yourself. Thus, the opening of our own bar allows us not only to fulfill our dream, but also to bring substantial profits, to become our favorite work and a place for new acquaintances. How to open a bar? The institution’s business plan will assess all the risks and opportunities of the selected market segment.
What do you need to open a bar?
To open a bar from scratch, the business plan must be extremely clear and concise. First you need to perform a series of complex and not very pleasant actions. Half of all problems are associated with the registration of a business and the execution of various documents. What procedure should be followed when opening a bar?
- Registration of a legal entity (LLC or individual entrepreneur).
- The choice of the room in which the bar will be located. Residential buildings are best avoided to avoid complaints from residents.
- Registration of all necessary permits (lease agreement, fire safety compliance, engineering communications projects, etc.).
A license to sell alcoholic beverages is obtained at the very end, if all the requirements are met.
How to choose an idea and concept of an institution
What kind of bars do not exist now. Choosing a concept is one of the most important steps in the process of creating a business plan for opening a bar. After all, the whole structure of the institution, location and much more will depend on this. What types of bars can be distinguished? According to the class of service, there are mainly bars designed for people with average incomes. Accordingly, the prices are not very high, and the interior and furnishings do not differ in particular chic. However, you can also find establishments of the "first" class, in which the emphasis is on high-quality furniture, expensive dishes and gourmet snacks. But I must say that bars have historically been a place in which the working people could have a drink after a hard day, so people will probably go to a restaurant for sophistication.
The most popular classification for related entertainment offered by institutions.
- A sports bar is a place where people gather to watch matches and competitions.
- Karaoke bar - in addition to the alcohol menu in such establishments, you will find a lot of fun: after all, they have karaoke settings, and any visitor can try himself in vocal art.
- The disco bar is good for lovers of dance. Such bars have a special atmosphere and style, and the room must have a dance floor.
- The lounge bar has a relaxed atmosphere and comfortable chairs, as well as soft music. In such bars, people can easily chat with each other and enjoy drinks.
Bar Business Plan: Drafting Instructions
Every businessman knows that careful planning can save you from many problems. The business plan of the bar is built according to the same laws as the plan of other enterprises. When compiling this document, special attention should be paid to the following points:
- First of all, it is worth deciding on the goals of business development for the first few years. Plans should be drawn up not only for financial gain, but also for attendance, brand recognition.
- Target audience of the future institution.
- The location of the bar.
- The niche that the bar will occupy among other beer establishments.
- Product range.
- All costs and expenses.
- Assortment prices.
- Promotions and bar promotion strategy.
All these items should be painted as detailed as possible, with the preparation of detailed tables, estimates and schedules. After all, the more accurate the business plan of the bar you make, the easier and more successful the opening of your institution will be. Now it’s worth moving on to the most important points of the document, which should be given special attention.
Costs and expenses
Many beginning businessmen are interested in how you can open your bar from scratch and not get burned out. The main thing in this matter is to soberly calculate your costs and not expect quick profits. The payback period can be six months or several years. And after all your expenses are “beaten off”, it is better to invest the profit you make in the further development of the business, and not put it in your pocket. In order to simplify your task of compiling a business plan for the bar, below is a list of expenses that you must keep in mind.
- The cost of renting a room.
- Salary to employees.
- Communal payments.
- Advertising.
- Products and goods.
These are the main costs. The business plan of the finished bar should also contain information on the costs of the purchase of equipment, furniture and other important things.
- Equipment (mixers, stoves, refrigerators, tables, stoves, stoves, juicers) - the cost will depend on whether you buy new or used new appliances. Tentatively, this part of the costs will be 400-600 thousand rubles.
- The design of the room will cost about 200-300 thousand rubles.
- Furniture costs - about 300 thousand.
- Crockery and cutlery will cost about 100 thousand rubles.
It will also be necessary to include the design of the premises in the expense item. The total cost of the internal “filling” of the bar is about 1.6 million rubles. Of course, this figure is very approximate, since a lot depends on the location and ambitions of the institution.
The risks
This is a very important point, which should be considered by everyone who wants to open a bar. A business plan must necessarily contain a column that details possible risks.
- The choice of the wrong location of the institution can sadly affect the attendance of the institution.
- A high level of theft and poor quality service can also cross out your efforts in two accounts.
- Wrong choice of concept: let's say you opened a karaoke bar in the family shopping center. It is unlikely that he will be popular with couples: in fact, in such places it is usually very loud. To avoid such mistakes, analyze the target audience that you want to attract, and already building on this, build a concept.
- Be sure to remember the presence of high competition. In large cities, bars can be found everywhere. In order to gain a foothold in the market and become recognizable, you will have to invest a lot of effort, time and money in promoting your brainchild.
Profit and payback
The most interesting part in the business plan of the bar is the approximate profit of the institution. It will depend on the patency of the institution and its pricing policy. If you sell drinks at a low price, the profit will not be very large. If you overstate the cost of drinks, especially at the very beginning, then attendance is unlikely to be high. If you have chosen a good location for the bar, and its range includes alcohol and snacks for it, then at first the profit of such a place can be about 10 thousand rubles a day or 300 thousand per month. Most likely, this amount was completely spent on rent, employee salaries and advertising. In the future, monthly income may reach 500-600 thousand. The bars have a certain “ceiling”, because one room can accommodate a limited number of people. To increase profits, you can open a whole network of bars - establishments can be opened both in one and in several cities at once.
Opening a bar from scratch: a business plan
Consider a business plan for a beer bar in a city with a population of half a million people. First you need to describe the general information:
- City, population: Tula, 525 thousand.
- Location of the bar, patency: st. Sedova, 20, second floor of the shopping center.
- Room space, maximum number of people: 60m 2 , 70 people.
- Opening hours: Tue-Sun from midnight to 6 am.
- Required staff: 6 people.
After the opening of the bar, you not only begin to receive income from your enterprise, but also achieve other important social indicators:
- Creation of new jobs.
- Revenues to the city budget of additional tax payments.
- Contributing to the development of infrastructure and the welfare of the city.
- The development of the entertainment sector of the city.
Sample calculations for opening a bar: sample
A business plan with calculations is a kind of cheat sheet for a novice businessman. Such a document must necessarily include items of expenses and expected profits. At the opening of an area of 70 square meters. m in Tula have to spend:
- Trading equipment - 500 thousand rubles.
- Furniture - 560 thousand rubles.
- Plasma screens - 100 thousand rubles.
- Interior design - 300 thousand rubles.
- Rental of premises - 100 thousand rubles.
- Lease deposit - 30 thousand rubles.
- Purchase of products and creation of the initial assortment - 250 thousand rubles.
- Other expenses - 100 thousand rubles.
- The salary to employees for the first month is 150 thousand rubles.
- Advertising: 20 thousand rubles.
- Total: 2 million 110 thousand rubles.
The profit of such an institution with competent advertising and a pleasant atmosphere will be about 200-250 thousand rubles in the first months.
Summary
Opening your own bar is a long and painstaking pond. Responsibility and burden in this area is enormous, but if successful, you can expect not only your favorite work and your own business, but also a pretty impressive amount on your personal account.