Paid article posting is the most optimal and safest way to search engine optimization, which has become popular relatively recently. Previously, the main method of promoting Internet resources was to place links on various platforms. But in connection with the revision by search engines of the principles of establishing the weight of those, this method has ceased to be effective.
Now not all links are valued, but only surrounded by unique and informative text. Only in this case can you effectively raise the position of the site, as well as attract interested visitors to it. To do this, you can put several links in one article at once. But they should not be more than two or three, because the greater their number, the less the weight transferred to each separately.
What is the difference between paid article posting and free article posting? The fundamental difference is, of course, in the degree of effectiveness. As a rule, sites with low rating in search engines that do not yet have a special weight offer free publication. Therefore, the result of such a placement will be insignificant. High-quality resources with a high TCI, PR and good attendance have much greater opportunities and, therefore, accept articles only for a fee. The cost of publishing materials at different sites may vary depending on a number of reasons, both objective and subjective.
Platforms for posting articles
Many sites offer paid placement of articles for a certain period (month, three, six months, etc.). If it is necessary to publish the material indefinitely, it is best to do it on special resources offering such services. For example, this can be done on FB.ru. The project has existed for more than two years, during which time it has achieved high ratings in the indexes of leading search engines. All published materials are posted guaranteed on an unlimited basis and cannot be deleted after publication. In general, it is worth paying attention to the credibility of the resources on which the placement is planned, since often optimizers are faced with the fact that, in spite of the promises, paid articles are removed from publication after a certain time.
To avoid trouble, you should not publish your materials on many sites at once. Resources created in large quantities for the batch placement of articles are at risk of the same massive exclusion for their poor quality from the search engine index. The fact is that due to the appearance of "empty" sites created only for making money from posting articles and selling links, the leading search engines began to resort to testing them. By a number of parameters, low-quality resources are quickly screened out and moved to the black list, that is, their content ceases to be indexed at all. In this case, paid placement of articles will not only be inconclusive, but will also harm the website promoted with their help.
To create a grid of several hundred sites and increase the minimum parameters to make them suitable for selling links is much easier than developing a really high-quality site. Therefore, it is worth spending a certain time once to find a reliable site and be sure of the result.
Requirements for Published Materials
Authoritative sites impose rather strict requirements on articles published on them: high uniqueness of texts, relevance to the subject (of the entire resource or individual catalog categories), a certain amount of material, number of links, usefulness for readers, etc. Only in this case, the exchange of posting articles can be considered reliable.
The number of such resources is not numerous: not all reputable sites are ready to provide a place for the placement of other people's articles. Thematic materials on them are the only way to get a link from an authoritative resource, so if you have such an opportunity, you need to use it.