Excellent reputation, customer recognition and unlimited success of the salon? Of course it is possible! It is only necessary to competently take the first step on the road to a “beautiful business”. What to call a beauty salon? The options are very diverse, however, the choice of owners does not always stop at the most suitable. And this is not surprising, because for absolute success it is necessary to take into account many factors, which are described in detail in the article.
Theoretical aspect - the basis of competent choice
Creativity and brightness of the name of a beauty studio are undoubtedly the most important factors in its success. Nevertheless, the theoretical aspect of the issue plays a significant role, because it is the rules that help to avoid mistakes and ridiculous situations in the future. These requirements include:
- Absolute adequacy, which implies the exclusion of pretentiousness.
- Associativity, which helps to clearly explain to the public the nature of the services provided. When reading the title, people should understand that they are dealing with the beauty industry.
- Vitality, endowing the name with special brightness and modernity. What to call a beauty salon? Obsolete words as well as neologisms should be excluded.
- Functionality that allows a name to work through its absolute understanding by customers.
- Ease of pronunciation, suggesting a successful combination of three components: readability, flexibility (the ability to change grammatically, for example, to bow) and pleasant sound (the exclusion of a large number of hissing and whistling consonants, their uniform alternation with vowels).
- Nontriviality, equivalent to eradicating commonplace in the formation of the name, because they are not able to perform even the most standard functions (for example, advertising and distinguishing).
- Literacy is an indisputable factor. Exception of non-standard names if they can be perceived by society as a language mistake.
What to call a beauty salon? Directivity
Today, visitors to beauty studios are particularly demanding, which is why when opening a salon, you should think through all the elements to the smallest detail. As it turned out, the capital of Russia has more than 600 institutions in this area of ​​various levels. Luxury salons, as well as small structures with respect to their scale, boast a wide variety of names, but the problem is that their sound is not always advantageous. In addition, the above rules, the owners of beauty industry institutions are not guided very often, which is very sad.
It must be remembered that the name is a significant part of the image of the institution, which forms a competent advertising image that determines the success of promoting the structure on the market. What to call a beauty salon? The list of names, known in the world of style today, is very rich. Nevertheless, quantity and quality are completely different things, so to achieve a successful result, you should try hard. So, the first paragraph in the basis of the name of the studio is to determine its orientation in accordance with the nature and interior of the institution. Below are the most popular methods regarding the formation of the names of beauty salons.
What to call a beauty salon in feng shui?
The formation of the name of a beauty and style studio in accordance with the factor of the interaction of personal energy with the energy of the surrounding world is a competent decision, because thanks to this science, not only small structures are created, but business is also being successfully conducted, and entire cities are being built. That is why the Feng Shui fashion is relevant to this day, although the direction arose in the 19th century.
The central "trick" in the formation of the name of a beauty salon in Feng Shui is the help of relatives, friends or loved ones who wish the owner of the institution only good and prosperity. The chosen one must offer a name, guided by the voice of his heart. So this name will be filled with bright meaning and ultimately will bring the institution, as well as its owner, unsurpassed success and popularity in society through positive energy from a loved one. The name of the salon, which serves as a kind of mantra, should be simple in terms of pronunciation and understandable in meaning - and then positive energy will do its job.
Female names to attract bright energy
What to call a beauty salon? From the previous chapter follows the original idea of ​​forming a studio name, developed in accordance with the standards of energy power. Often, business owners underestimate the advertising potential of women's names, but in vain, because it is the fair sex that creates an unthinkable flow of energy that positively affects various aspects of life. So, if you direct this energy to a beauty studio by giving it a woman’s name, the institution will most likely be accompanied by success and public popularity, which is the ultimate goal of its activity.
Naturally, foreign female names such as Christie, Kathleen, Adele, Josephine, Julia and others are more often found in the role of salon names. Nevertheless, there are known cases of the use of Russian names: Olga, Hope, Love, and so on. What should be called the beauty salon of a young business woman Lyudmila? Of course, in your own name! And there is nothing shameful in this - if only the soul rejoiced!
Mythology and literature are a great choice.
Do you endlessly like the name of a particular literary hero or mythological character? Then, without hesitation, you should correlate it with the rules given in the first section and, if appropriate, give them a new beauty salon! The fact is that such a name will cause a number of associations in society, which at the subconscious level will draw their interest. This will serve as a wonderful advertising move, and therefore increase the number of customers.
It is important that when correlating the name with literary or mythological characters, one should take into account a number of nuances regarding the use of lexical material, which are hidden in nature. That is, such names as “Adam and Eve”, “The Little Mermaid”, “Beauty and the Beast”, “Abel” and so on are inappropriate. What can be called a beauty salon? It should be remembered that the emotional coloring of the chosen name should be positive. So, the extremely sad image of the Little Mermaid from Andersen's work is unlikely to serve as a benevolent element. Customers will definitely remember how the beautiful prince went to another lady. But the names "Aphrodite", "Psyche" or "Elena the Beautiful" will serve as good options, because they carry so much beauty and tenderness!
Foreign words - a modern solution
Today, the owners of new beauty studios increasingly prefer the use of foreign words in the names of structures. “Beauty”, “Barber”, “Kuafyur” in translation sound like “Beauty”, “Barber”, “Hairstyle” and often cause a strange social reaction, however, this practice is widespread in large cities. It should be noted that it is necessary to select foreign equivalents with Russian terms with great caution, because the probability of a lexical mistake is extremely high, which in the end can be a grandiose failure of a beauty studio. That is why owners of new salons often avoid this situation by adding a second word to the name: “Nail-Studio”, “Nail-Beauty” and the like.
When forming the name of the institution, each business owner should remember one of the traditional advertising rules: in no case should visitors be puzzled. Therefore, if you are not fully informed about this, but have a great desire to supplement the picture of your salon with a foreign note, you should contact professionals in the field of English (or another) language. Among the unsuccessful and even ridiculous names can be distinguished "Elephant-line", which translates as "Light of an elephant" or "Light elephant", or "Moonline" ("Moon Line"), which experts in English will not understand. It's ridiculous and funny, isn't it?
Geography as an honored guest in the field of beauty
Another practice that is very common today is the interconnection of a beauty salon with its geographical location or giving the studio a touch of a fundamentally different country. In the first case, everything is very clear: “Salon on Bronnaya”, “Beauty Studio on Petrovka” serve as informative names that speak about the prestige of the salon, determined by the popularity of a particular area or even city. It should be noted that this tool to attract customers only applies to the indigenous people of a particular area, well-oriented in the relevant territory. But with respect to the non-resident population, the advertising potential of the marketing move in question, unfortunately, is equal to zero.
In the second case, giving the institution a foreign flavor is appropriate only with a complete arrangement of the interior in a certain style. For example, often the owners of beauty salons choose an oriental or Greek atmosphere in relation to their studio. Thus, the corresponding name will certainly take a winning position.
Simplicity or sophisticated names?
How to name a beauty salon to attract success through customer interest? In order for the name of the style studio to sound advantageous, all details should be considered, including the complexity of its structure. There are two options. In the first case, the name is commercially justified, it sounds short and clear, for example, “Charm”, “Style”, “Tenderness”, “Charm” and so on. Names reflect the image of the institution and give it a certain shade. The definitions of "Beauty Center", "Beauty Line" clearly describe the status of the structure, which in one context plays the role of a huge plus, because the most ingenious is simple, but in the other it draws a bold minus, since society, as a rule, is lost in a lot of monotonous names . Nevertheless, simplicity in comparison with the extreme complexity and complexity looks advantageous, it captivates.
However, on the streets of various cities one can often find beauty salons with such names as “Light Light”, “He, Master and Margarita”, “Something Else” and so on. The pretentiousness of such names only reduces the advertising ability, because they are perceived by society very difficultly, which often leads to a decrease in the image of the institution, and hence the profit.
Maximum creativity!
There are an unthinkable number of ways to name a beauty salon to attract the maximum number of customers, however, this task often causes certain difficulties for business owners. Therefore, the help of a professional or independent marketing research will be very appropriate in this case.
Unfortunately, only in a few countries there is such a profession as a psychologist in the field of advertising, therefore, if possible, you should contact a master of general orientation. It is important to note that conducting an independent study in reality for any owner will be much more interesting than on a mental level immediately after this idea. For this, it is necessary to interview at least ten people about their association with the coined name for the formation of the name of the studio. This technique will reveal at least the main mistakes, if any, and, of course, confirm the creativity of the owner of the beauty salon, if there are no shortcomings.