In the modern world, perhaps, there is not a single person who at least once in his life has not heard of such an Internet resource as a social network.
Social networks - widespread on the Internet web platform designed to organize social relationships between users. Previously, the main direction of social networks was communication, acquaintance, discussion of interests and other things, but now at such sites you can perform many other various actions. So, in many social networks you can sell your own products, advertise your business, or search and purchase the product you are interested in.
How to start a business on the Internet
Many aspiring entrepreneurs, realizing the full potential of social networks, have focused all their efforts on advertising and promoting businesses on such sites. And not in vain, because every day the audience of sites previously intended exclusively for communication is becoming wider, and the interests of users are multifaceted. On the pages of social networks regularly appear new publications, comments; new people are registered, who, most likely interested in the project, will invite their friends from the "real" world into it. Already now, according to the results of an analytical study, 60% of all Russians have social media accounts.
How to choose a trading platform
When you study the statistics of all currently existing social networks, it becomes clear that many Internet sites designed for user communication do not succeed in this field due to the high competition from the “sharks” in this field. Such can be called social networks "VKontakte", "Classmates", Mail.ru, Facebook, Twitter.
Despite the fact that the Russian social network "VKontakte" is located on the penultimate place in the top five most popular social networks in the world, it is it that is the most effective platform for promoting various goods and services. According to a study conducted this year, the average daily audience of VKontakte exceeds 87 million people, in general, more than 410 million users are registered on the site. Given these indicators, the administration of the social network made a number of changes that allowed users to create communities adapted for online stores.
VKontakte: sale of goods
If you have not yet decided what you will be selling, refer to the statistics. Thanks to her, you can find out that clothing, shoes and accessories are in the greatest demand among customers of VKontakte trading pages. If you sell other products, do not despair! In a social network, you can sell and advertise absolutely any goods and services, most importantly, remember that the target audience of your company should be close to the audience of the social network itself or coincide with it. VKontakte, as you know, is dominated by a female audience (58.4%, according to a study by Cossa publishing house in May 2017), the main age group (37%) is users 25-34 years old.
Creation of the VKontakte group
Creating a group to sell VKontakte products is very simple! To do this, you need to register an account on a social network, go to the "My Groups" menu and select "Create Community". Next, you should choose its type. For the presentation of a product or company, which interests us, the “Public Page” is ideal, however, the “Group” class provides more opportunities to attract an audience, so let’s focus on it. After that, you will have to answer a few questions regarding the community by filling in certain fields.
"Vkontakte": section "Products"
When all the fields are completed, proceed to the selection of modules for the group. A very useful service for promoting and selling products is the "Products" section, which appeared on the VKontakte social network relatively recently. Further in the text, we will understand in detail how to add goods to the VK group.
First you need to activate the service on your community page. To do this, in the tab for managing it, select the "Sections" menu and "go down" to the very bottom of the page. Here you will see the "Products" button, on which you need to click with the mouse and select "Enabled".
After that, you should figure out how to add products to the VK group. This is quite simple to do - you can add products in the "Products" section, which, after proper configuration, will appear on the group’s main page. Adding goods to the VK group is necessary to promote products and attract customers.
To add products to the VK group, use the following simple instruction. Go to the "Products" section, upload a photo of the thing you need to sell, add a description and set the price - done!
Adding a product in the mobile version of VKontakte
When working with the service, you may have the following question - how to add goods to the VK group in the mobile version of the application? Can this be done at all? No less actively asked is the question of how to add goods to the group in the new VK.
Unfortunately, to date, adding products to the VK group is not available in the mobile version. The user-owner of the group has the ability to view their own product collections from the phone, however, editing them is not. In the case of the "new" VC, everything is somewhat simpler. The process has remained the same, only the design of individual mechanisms within the site has changed.
Social network users who are "not looking for easy ways" tried to find out whether it is possible to add products to the group in the new VK application, but the answer was also negative. Particularly persistent, through numerous manipulations, found that adding products to the VK group from the phone is impossible not only in the official VKontakte application, but also through a mobile browser. Therefore, so far the only way to add products to the appropriate section is to use the web version of the site.