The development of their own business for each owner of a large company is an important stage, which cannot be missed. An innovative approach for modern entrepreneurs is developing every day, so now many people use CRM systems for this. Comparison of several of them will clearly make it clear to everyone which is best suited for a particular purpose.
Functionality
Comparison of CRM systems for production is used quite often, because each industry needs a certain approach.
As you know, such systems contain as many as three modules: marketing, service and sales. They automate the cycle of interaction with the client.
Having chosen a system with a rather limited number of functions, the user will come to manual entry, which can contribute to breaking the information field.
Architecture
Oddly enough, comparing CRM systems for small businesses also highlights some of the advantages of some types of programs over others.
Most applications of this type use a client-server architecture, but more modern ones can boast a multilevel one.
Each user access to the system is carried out exclusively through an Internet browser, due to which the architecture makes it possible to join absolutely all the functions and capabilities.
System flexibility
Now the best CRM-systems are already included in a certain list, where they occupy places distributed according to the opinions of users.
The processes of sales, marketing, service themselves are always different from each other in different areas and companies.
First, the user must accurately determine the adaptation of the system to various sales processes, as well as the correct allocation of the organizational structure and the clear delineation of access rights to information. But, unfortunately, for such requirements it is necessary to take a long time to install all the components.
In addition, another important point is the support for the functions of mobile devices that operate outside the main office.
Implementation Dates
Indeed, many people are attracted to good CRM systems. The review and comparison of each of them is quite interesting and informative for future users.
It will be possible to use this system within half an hour after passing through all the necessary stages, when it will be subject to sale. The implementation of a CRM system itself begins exclusively with a complete analysis. It usually takes a long period of time (up to 3 months).
Development opportunities
Despite the small nuances that buyers are not completely satisfied with, CRM systems have many interesting features. Comparison of their types is intended specifically to make it a little easier for people to work.
First of all, when choosing a system, you should pay attention to the future. After all, having satisfied the needs of today, the next one will have to look for something new and more functional.
At first, it might seem that only a self-written system is an ideal option, because everything depends solely on the imagination and wishes of the user, although developers will still make many changes over time, so the development will slow down significantly.
Well-functioning mechanisms can be perfectly used specifically to solve the latest business problems. After all, customer relationships require management both at the sale stage and at the marketing stage.
Cost issue
CRM-management system has a fairly reasonable price category, so everyone can easily purchase it for their own company.
The cost of the entire system consists of the following details: license, improvements, consulting, support, infrastructure and, of course, training.
The price category of such systems is usually slightly higher than the typical ones, but nevertheless, the ratio of investments to possible results is also necessary to obtain the best result.
Technical support
Comparison of CRM systems is quite interesting, but technical support should also be given some time. Indeed, before choosing the most suitable option, you should definitely learn about the system in general terms.
The level of technical support, as you know, is determined only by the approach of its manufacturer, but in no case by the type of system itself. Inexperienced programmers are not at all able to carry out high-quality maintenance of the base, as well as documentation, because this will require many years of practice and training.
The business process is well established in companies if the system goes on sale in good condition. And the experience of many ordinary users will be an ideal assistant among their many.
Consulting
At any time, people could choose the best CRM systems and even now there are several lists by which you can easily determine the most interesting and profitable option.
During the use of self-written systems in the work, the user himself is a consulting support for himself. Hundreds of projects already have vast experience, but it is for such users that it is rarely available.
Vendors and distributors of these systems are very rarely involved in the usual implementation, because the systems themselves do not have much complexity and do not require an in-depth study of the business. But on platforms of various kinds, projects are implemented quite often, their list includes the most complex or innovative ones. This is exactly what people who have already tried to implement the system to solve various business problems can share.
Domestic and Western systems
At the moment, not only real domestic, but also western CRM systems are popular. A comparison of their capabilities, as well as positive and negative functions can be seen in the table.
| Title | general information | Pros and cons |
| Terrasoft CRM | Domestic system that is able to help the user in managing business processes, sales, marketing, loyalty, service, relationships with partners. | Among the positive aspects, we can distinguish: high speed of operation with sufficiently large amounts of data, powerful configuration options, reliable protection of individual user configurations. There are no disadvantages in this system, since there is not enough data to determine them. |
| Oracle Siebel CRM | Western system, in which there are more advanced applications compared to the previous version. It also has the ability to manage sales, loyalty, marketing and so on. In addition, the system represents self-service management. | This system is the most expensive among other common options. This can be attributed to the pluses and minuses. After all, a good system should have an appropriate price, but still not everyone can afford it. |
| Microsoft CRM | Another good western system created to manage customer relationships. Its main features include: sales and marketing management, an expanded assortment of tools for building various reports, and it also has wide access capabilities for mobile devices. | The only negative feature is that the system itself puts forward a large number of requirements for the hardware complex. And because of this, the buyer must spend more finance on its acquisition. The rest stand out only pluses, thanks to the capabilities of the system. |
AmdocsCRM | Western system with a fairly convenient interface, which allows you to effectively manage various processes (sales, marketing, and so on). Management of relations with partners, service, loyalty is also provided for in it. In addition, its capabilities include workflow automation. | Unfortunately, at the moment, based on the solution, not a single loyalty program has yet been created , which is the main disadvantage. And the interface, based on new technologies, can easily be attributed to a huge plus. |
The choice is yours.