Holding contests on VKontakte is one of the most effective ways to promote and attract people to a group. With the help of various contests, you can not only increase the number of subscribers, but also revitalize the audience. Users are happy to repost hoping to win.
There are a huge number of regional communities that have become popular and have gained a large audience due to the fact that they have made a bet in promoting prizes for entry and repost.
How to draw "In Contact"
Today, in order for the competition to bring results, you need to try hard, show your imagination and spend money on the prize pool. The audience is already tired, it has become less involved in such events, in connection with which the administrators have a logical question: how to properly conduct the "VKontakte" draw in order to interest users?
Despite the fact that each competition should be individual and creative, there are some features that are typical for events of this kind. Not sure how to conduct Vkontakte draws ? Just follow the basic rules.
Competition Rules
The first thing to do is to organize the competition correctly so that as many people as possible participate in it and there is someone to choose from. Be sure to detail the conditions of the draw, that is, what actions need to be performed, what will be the prize, when and how the results will be summed up.
Highlights
The following points will attract the user's interest:
- The visual component is very important, users are more likely to take part in the competition if they see a prize, so place an attractive picture on the poster, ideally it should be an image of a prize.
- You don’t know how to “Vkontakte” hold a prize draw? First of all, do not forget that the main interest for the participants is prizes. Therefore, write down the details of them in detail. For example, for the first place the winner will receive pizza, for the second - a discount coupon of 50%, for the third - a discount of 10%. The more prizes, the more actively participants will be included in the drawing.
- Describe in detail the conditions - what needs to be done to participate? Conditions should not be difficult, and if there are several, then divide them into points. Example:
- "You must be subscribed to our group."
- "You have to repost the record."
- "You can’t delete a post before the end of the contest," etc.
- Indicate the end date of the draw and in what way the winner will be chosen. For example, "On the last day of the month, using the application for choosing the winner, the results will be summed up, the process will be filmed in a video that will be posted in the group. Good luck, guys!"
How to interest the audience
How to conduct "VKontakte" draws in a group so that the contest interests participants? Need to add creativity.
Come up with an occasion dedicated to any event, holiday, or any other occasion. Despite the fact that everyone has long understood the purpose of competitions, it will bring more results if the participants see in it an interesting legend that will add surroundings. The draw may be timed:
- to calendar date;
- the release of a new seasonal store / brand collection;
- launch of the season (skiing, summer, etc.);
- the onset of summer;
- as support for promotions, sales, new product receipts, etc.
You can come up with a huge number of interesting and creative ideas.
When choosing a topic, do not forget that this tool provides an opportunity not only to gather an audience in the VKontakte group, but also can be an effective marketing tool that will help to convey product information to consumers, and most importantly, increase sales. So how to conduct the "VKontakte" draw among reposts as efficiently as possible?
What else to look for
For good results, you also need:
- Choose a thematic prize. Do not play the microwave if your specialty is sporting goods. This approach will not only prevent you from attracting the maximum target audience, but also put you in a stupid position. In addition to the fact that the prize must correspond to the activities of the community, it must also be valuable either in value or uniqueness.
- Write a unique text. The key to success of any competition is a vivid picture and catchy text. Today, in an age of overabundance of information, users scroll through the news feed very quickly, rarely stopping only at interesting posts, your task is to hook a person and not frighten off a long text. Remember that the reader makes a decision in seconds.
- Advertise the competition. Don’t know how to conduct a "VKontakte" draw? If the community has less than 10 thousand participants, then you can’t count on good results. Think about this point in advance, pay for advertising, and agree with the administrators of similar-related groups about reposts. Collaboration with congenial communities always gives results, but in no case do not work with direct competitors.
- Remind subscribers about the contest. If the prize is valuable, then the competition can be extended for a long period. Some contests last for a month, and many subscribers simply forget about it, and new members of the community may not even know about the draw. To avoid this, you can do the following:
- to fix the announcement of the competition in the header of the community;
- publish additional posts on the passage of the drawing with a link to the main record;
- Make a newsletter about the competition (on your own site, on other resources, postal).
Summarizing
The correctness of the tabulation process should be approached with particular care.
You think how to conduct "In Contact" draws? A random winner must be chosen honestly. The key to future successful contests is the transparent and clean election of the winner. If your goal is to develop a group and work with an audience, then additional risks are not needed. If there is a suspicion of rigging the results or identifying other violations, the group may be completely blocked. How to avoid this?
- Choose the winner honestly, making the process as transparent as possible (video report, photo report or live broadcast).
- Summarize the results strictly at the appointed time.
- Post a photo or video with a prize presentation.
Ask the winner to write a review, to tell about their impressions of the draw, about the product, separating a separate topic of this kind of posts in the group.
Competitions can trigger bans
Most community administrators know how to run a VKontakte draw, but they don’t know that all sorts of contests can be harmful. There are a number of rules, non-observance of which may lead to blocking the community. Therefore, carefully study the requirements, choose conditions and prizes.
Virtual rewards in the form of gifts, voices and stickers can be given only to participants in creative contests, for example, for the best picture or photo. When distributing virtual prizes for the activity shown in the community, they may block you.
If the community administrator follows all of these rules, then he has nothing to fear. Next, we can proceed to the question of determining the winner.
How to choose a winner
How to conduct VKontakte draws, we have figured out, now let's move on to how to choose a winner. There are various ways to do this, but in most cases, a random participant who shares a contest post with friends wins. If you choose manually, the administrator may be suspected of cheating, so it is better to use special services and record the process on video.
There are various applications that automatically determine the winner. It’s easy to find them, for this, in the menu on the left, go to the “Games” section, enter the name of the application in the search bar there. What applications are there?
- Lucky you. The most popular program with which you can very quickly and simply choose a winner. It’s easy to use: in the upper field, insert a link to the contest entry, in the lower field - a link to the community. Automatically from the list by recording participants, the program will determine the winner.
- "Selector". The advantage of this application is that it can determine any number of winners, recorded by recording, from participating in the competition.
- Random App. To get started with this program, you need to allow access to personal information. There are several options for choosing winners: a recorded record, by likes, from all participants.
Sites
In addition to the official VKontakte applications, you can use the following sites:
- Konkurzilla.ru. Working with the site is extremely simple, you do not need to install anything or open access to personal information. You just need to enter a link to the contest post, and you will receive a list of winners (you can select up to 100 people);
- "Competition. Russian Federation." To select a winning participant, you must specify a link to the competition, press the "Define" key. It is possible to select several winners at once.
- Megarand.ru. The site contains additional functions, for example, setting a scan for a given time. This is convenient when the rally ends at an inconvenient time. You can specify the number of winners and the list of gifts that they are given. It is also possible to check whether all competitive conditions are met.
There are a lot of options for ideas on how to conduct “VKontakte” draws, as well as ways to determine the winners. The main thing is to do it honestly and openly, then you will succeed.