White Horse is a whiskey worthy of respect. It is well known and enjoyed by lovers of alcohol in one hundred and sixty countries.
Brand history
They say that White Horse (whiskey) got its unusual name for a reason. This happened because precisely such words appeared on the sign of a small tavern, which opened in 1742 on the outskirts of Edinburgh. Visitors liked to be in this cozy tavern, and after a while its name immortalized a new drink. This happened much later, after almost a century and a half, when the nephew of the famous James Logan Mackey managed to develop a unique and inimitable blend of the famous Scottish whiskey. The result exceeded all expectations.
Soon, everyone around started talking about the White Horse (whiskey) with reverence. Peter Mackey did what his uncle had dreamed of all his life. He was an extremely persistent and purposeful young man who kept repeating the same words every now and then: "There is nothing impossible in life." Thanks to his motto, Peter achieved significant success. Having become at the helm of James Logan Mackie & Co in 1890, over time, he was able not only to make the White Horse one of the best drinks in the UK, but also made him respect his brand around the world.
Product Description
It must be said that White Horse is a whiskey with a rather interesting composition. The rich blend is amazing. It contains about 40 different varieties of both single malt and grain whiskey. This provides a bright taste and pleasant aroma to the finished drink. In addition, it is worth paying attention that its aging period is 6 years, which is twice as long as is accepted for products of this class. This feature was appreciated not only by specialists, but also by ordinary lovers of the products of Scottish craftsmen. Technologists of the company did a good job on the appearance of the bottle. She retained her familiar shape and standard wide label with a white horse and brand name. An innovative solution was the new screw metal cork, which was much more convenient than those that were used earlier. A practical cap tightly closed the bottle, and the need for a corkscrew completely disappeared. This innovation was very popular with customers and allowed to significantly increase sales of the new drink.
Product Opinions
Quite often, in stores, buyers ask for White Horse whiskey. Reviews about this drink are usually positive. Strong alcohol product has a pleasant sweet taste with a slight aroma of grain and honey. It is very easy to drink and does not leave unpleasant consequences in the morning. This is good for those who like to drink large quantities of drinks. At first, alcohol slightly burns, and only then begins to show all its best taste. There is an opinion that whiskey generally resembles moonshine, but this statement does not apply to the "White Horse". In order to properly feel the perfect blend, it is better to drink the product undiluted. But it is more suitable for men. And women can add a little lemon juice. This will noticeably soften the drink and add a special twist to the already bright, noble taste. In addition, the relatively low price allows a wide range of customers to get acquainted with this legendary Scottish brand.
Thinking out loud
But not everyone has such an opinion about White Horse whiskey. Product reviews are negative and quite sharp. Someone believes that his taste is not as good as we would like. There are people who believe that a relatively low price is the result of poor product quality or the presence of fakes in the distribution network. The choice, of course, is not comforting, but it all depends on the individual taste of the consumer. If someone likes vodka more, then it is useless to talk about the delights of quality whiskey. He will not understand and will not accept it. And experienced amateurs suggest not making hasty conclusions. Perhaps non-standard methods of serving will help to better understand and love an unusual drink. Take, for example, the islanders method when a few drops of ordinary water are added to a glass. Then the presence of alcohol is less felt and fruit shades are most pronounced. And this in itself speaks of the hidden possibilities of the ancient drink and its undeniable quality.
Price of pleasure
Those who decided to buy Whites Horse whiskey should not care about the price. Such products are always expensive. And if someone planned to spend money on a good drink, then the extra 100-200 rubles in this matter will not play a role. But do not think that the legend of Scotland will cost a fabulous amount. Not at all. Although Diageo Corporation, which is now engaged in its production, uses the principle of price and quality compliance in its policy, but it applies it in practice within reasonable limits. Usually, White Horse whiskey comes on sale with a standard yellow label in bottles of different containers. And since 2010, a new version has appeared, which was dedicated to the 110th anniversary of the official start of export deliveries. It differs from the previous one only in appearance. On the black label in large numbers appears "1900" - the anniversary date. The rest of the drinks are similar, and the price may vary quite a bit, depending on the volume of the container.
Estimated White Horse Whiskey Prices| No. p / p | Product name | The volume of packaging containers, liters | Price, rubles |
| 1 | White horse | 0.35 | 550 |
| 2 | White horse | 0.5 | 585 |
| 3 | White horse | 0.7 | 945 |
| 4 | White horse | 0.75 | 960 |
| 5 | White horse | 1,0 | 1190 |
| 6 | White horse | 4,5 | 5700 |
| 7 | White horse 1900 | 0.5 | 850 |
| 8 | White horse 1900 | 0.7 | 1160 |
Half liter bottle
Buying alcohol is always better in specialized stores. Only there you can be sure of the quality of the goods. We have already discussed the cost, in the table above you can see what the price of White Horse whiskey is (0.5). The price of such a bottle, as you can see, is lower. Thus, this is the most advantageous packaging. The cost of the drink in other types of containers seems a bit overpriced. Perhaps, generally accepted international standards work here. Indeed, abroad in the distribution network you can find mainly bottles with a capacity of 0.7 and 0.75 liters. So it is accepted in Europe. We have a similar packaging used only for wine and low alcohol drinks. And all alcohol-containing products with a strength of 30-40 degrees and above are packed exactly in half-liter bottles. Perhaps the manufacturing company uses the usual volume for export products in order to attract more buyers. Marketing service should take into account all the features of the market. And the price (585-600 rubles), in principle, makes you think.
Gift whiskey
Quite often, in stores, customers ask for White Horse 1 liter whiskey. The price of such a bottle is quite high, but we must take into account that it is produced, as a rule, in gift packaging. Such a purchase has thousands of destinations. It can be a great souvenir or a “modest” gift as a sign of deep respect and appreciation. Such whiskey is not ashamed to treat good friends or celebrate any significant event. The legendary symbol of Scotland is not able to spoil a single celebration. Sometimes souvenir packaging is made in an expanded version: along with a bottle, two special branded glasses are included in the package.
The company is trying by any means to diversify the range and cater to the desires of picky customers. Given the cost of a liter bottle of such a whiskey (1190-1380 rubles), it can be considered a good acquisition. Do not forget that the contents are not just a forty-degree drink, but a product that is made using the technology of famous Scottish masters. It is especially important that over all these years it has not changed much and has survived to our days almost in its original form.
Caution Above All
In the store, any person is overwhelmed with doubts: did he really buy a real White Horse whiskey? How to distinguish a fake from a natural product? Indeed, according to special services, almost a third of whiskey sold in our country is fake. It's a shame when you have to deal with this yourself. To protect yourself from the “left” product, you need to know a few rules:
1. The presence of an excise stamp. True, in recent years they have also learned to fake it.
2. Carefully study the composition of the product indicated on the label. It should not contain dyes, flavors, food additives, ethanol or other alcohols. For whiskey, only barley or barley malt can be specified .
3. Examine the color of the product. Variations from light to dark golden in color are acceptable. In no case can White Horse be transparent or brown.
4. For full credibility, you need to turn the bottle upside down and see how the liquid will behave inside. The natural product will immediately appear below, and one large drop will be flaunted at the bottom. The fake will slowly drain down the inner walls of the tank.
If all the conditions are met, then, having come home, the buyer will not be disappointed.