Models on the catwalks of the whole world amaze with the fantastic color of their hair. Bright shades from the catwalks have passed into everyday life. Beauty world is crazy about direct pigments. The most famous publications widely advertise the dyes of the future of major cosmetic brands. The direct-acting pigment underlying the hair of all these novelties captures more and more new positions. Today, pigments in coloring are a fashion trend. And you can’t argue with that.
Fashion trend
Color pigments are contained in dyes and are called direct-acting pigments for hair, which are part of paints, balms, mascaras and crayons for hair, tint shampoos. Pigments are easy to use. Do not mix with an oxidizing agent, do not mix with a developer - it is simply applied to the hair. Artificial pigments “stick” to the hair.
The pigments contain silicone and conditioning elements that create a reflective film on the surface of the hair. It gives the hair an interesting shade and a mirror shine, protects against ultraviolet rays. The duration of action on the hair is short-lived. It depends on the amount of pigment of direct action. Crayons are kept within one day, and shampoos up to four weeks. The acidity level of direct pigments is slightly acidic, so they can be safely attributed to absolutely safe for skin and hair. Another undoubted advantage of them is that they moisturize and strengthen the hair, making them smooth and silky.
XTRO - a new word in coloring
Direct pigments are a new way to experiment with your appearance without harming your hair. Seven trendy tones contain a new line of XTRO - direct-acting pigments. Nothing is impossible for hair now! Yellow will bring sunlight, red will add passion, pink will take you to romantic dreams, blue will entice you into the deep sea, purple will immerse you in mysterious mysteries, turquoise will cool and tender, green will give you confidence ... A unique opportunity to combine with other shades of the palette is a distinctive feature of XTRO.
So, direct-action pigments:
- Maintain color brightness.
- Create muted or vibrant colors on bleached hair.
- Make festive hairstyles by adding colored strands.
- Give an interesting overflow to natural hair color.
- Open a wide field for experiments.