Yandex.Market is a service that helps sell products to trading floors located on the Internet. This is the meeting place of the buyer with the seller. Here, people choose suitable products, compare prices of different online stores, read customer reviews. This resource is beneficial to every online store owner. You can set up Yandex.Market on your own or involve professionals for these purposes who will do everything quickly and efficiently.
About service
Yandex.Market is a platform where buyers find the right products and purchase them directly from the seller. Here, online stores for a certain cost spread their products. Placing offers in this system is akin to advertising, because millions of people see the marketplace.
On Yandex.Market there are more than 2.5 thousand product categories. About 20 thousand online stores are represented, among them not only Russian, but also foreign. About 20 million users visit this resource per month. Yandex.Market is like an auction. The higher the store placed a click-through rate, the higher the position it occupies in the product categories.
In order to sell products on this service, the Yandex.Market setting is required. About how to do it, and will be discussed in the article.
Advantages and disadvantages of the service
Setting up a store in Yandex.Market does not require special skills, and anyone can handle it. What is there in this service? And why are all owners of online stores eager to get there? The answer to these questions is simple. This site is visited by about 20 million people a month. This alone attracts sellers from all over the world. The aforementioned resource has the following advantages:
- has a wide variety of product categories - about 2.5 thousand;
- inspires confidence among buyers;
- has extensive settings;
- controls the quality of trading floors;
- Does not charge for inappropriate clicks
- provides detailed statistics that allow you to track profits and improve your market position;
- if the store owner has not only a trading platform on the Internet, but also points of sale in cities, then all of them will be reflected on the map.
Unfortunately, Yandex.Market has not only advantages, but also disadvantages. These store owners include strict moderation. Before accepting the store, moderators make a trial order and call. Check how quickly the resource responds to the client’s appeal. The faster the application is processed, the higher the rating on the trading platform. Such experiments adversely affect the profit of the online store. Because of this, the number of clicks and the number of orders may decrease.
A bit about site requirements
Before you start setting up Yandex.Market, you need to make sure that the store:
- Carries out retail sale.
- Complies with the laws of the Russian Federation. Sale of goods and delivery must be carried out in accordance with regulatory enactments adopted in Russia.
- Trades only new goods.
- Places orders in accordance with the requirements put forward by Yandex.Market.
- It works stably. It should not have pop-ups, viruses or banners preventing the customer from making a purchase.
- Provided full information about the legal entity. The name of the organization, phone number, address, PSRN is indicated. If the trading platform is owned by IP, then the website reflects the data of the entrepreneur and OGRNIP.
- Described in detail payment methods and delivery methods.
- I allocated a separate page for each product with an image, a detailed description, price and information on its availability.
- Equipped with the order form each product. The user should be able to add the product to the cart. There should be a buy or order button.
- Provided prices in Yandex.Market that match those on the site.
- It takes orders by phone. The waiting time should be no more than 1.5 minutes. If autoinformation takes place, then the wait for a response should not last more than 10 minutes.
- After placing the order within an hour will be able to confirm the purchase.
The main stages of the placement of goods
Each owner has six attempts to add an online store to Yandex.Market. Therefore, before setting up, you need to prepare the site. The placement of goods takes place in several stages:
- registration in the system;
- Indication of necessary legal information;
- making all the necessary settings;
- moderation;
- payment for accommodation.
If you can’t add the site yourself, then special agencies and technology partners can provide assistance in setting up Yandex.Market. Their contact details are posted on Yandex.
registration
Quick setup of Yandex.Market begins with registration in your personal account. Next, the person who registers the store must go to the "Partner.Yandex.Market" page, enter the username and password. In addition to this data, you should fill out the "General Information" block, which includes the following fields:
- the country;
- town;
- name of shop;
- Marketplace website
- The name of the store employee
- last name of the representative;
- Email;
- telephone.
After filling out this form go to the main settings.
Making settings
And now about how to add all the information about the store to the Yandex.Market settings. After the registration procedure, the “Connection” page will be released, which will consist of three items:
- Legal data. The information here should be the same as that presented on the site.
- Price lists. They will need to be downloaded.
- Delivery methods. You should indicate how the product will reach the buyer.
Adding legal data, as a rule, does not cause any special problems. With the addition of a price list, store owners will have to tinker. This file must meet the requirements of Yandex.Market and have the following formats:
- YML (Yandex Market Language). The format was developed by Yandex specialists according to the XML standard. It is believed that it has more advantages than other formats, but it is more difficult to master.
- CSV (text format). Here, each line of the file should correspond to a line in the spreadsheet.
- Excel It is performed according to a specific template, which is downloaded on the Yandex website. In this template and add products.
The price list and product list can be downloaded from the CMS, compiled manually or prepared using special programs.
Price list is possible:
- upload to your Yandex account;
- Download from Microsoft Excel, while the computer must have Windows 7 or 10 installed;
- post on the site, while the Yandex.Market robot will systematically download the file using the link provided in your account.
After unloading the price list, the delivery is configured in Yandex.Market. At this point, indicate the region of delivery, addresses of pickup points, the schedule of the courier service.
Upon completion of all these points, the store is sent for moderation. After passing it, the trading platform will appear in the system, and the buyer can order any product without problems. Setting "Yandex. Market ”at this stage can be considered completed.
Moderation
Setting up Yandex.Market may be useless if the online store fails moderation. To send the trading platform for verification on the "Connection" page, you need to use the "Send for moderation" button.
Moderators check how the resource meets all the requirements. If in doubt, Yandex.Market employees suspend the check for 10 days and ask the store owner for all necessary documents. Without suspension after two days, an email notification arrives. It contains the result of the check, a list of errors and recommendations for resolving them. The list of errors can be found in your personal account, it will be reflected on the page "Checks" and is designated as "Report on quality errors."
After fixing the errors, the store is sent for re-moderation. Each owner has six attempts to pass this verification system. Therefore, setting up a store in Yandex.Market should be taken with all responsibility.
Payment for accommodation
To the store began to appear in the Yandex.Market system, you need to replenish the account. Mutual settlement occurs according to the following system:
- The trading floor replenishes the balance monthly for a certain amount.
- The system daily calculates the number of clicks on products presented in the store. For each click, the owner of the trading platform pays a certain cost.
- The total amount per click is deducted daily.
Calculations are made in arbitrary units. For Russian partners, 1 conventional unit is 30 rubles, for foreign ones - 0.41 dollars.
In what cases the store will not be added to Yandex.Market
The Yandex.Market setting for the online store can be considered correct if the store successfully passes moderation. This service will not publish the product if all the necessary documents are not provided, and the points of sale, which are displayed in your account, have not passed the verification.
Yandex.Market will not cooperate with the trading platform if:
- she sells fakes;
- the store offers users products that were in use;
- point of sale sells prohibited services and goods;
- the online store does not have a retail sale;
- the service presented exactly duplicates another;
- Advertising on the site does not meet the requirements of this resource.
In all other cases, each store will be able to successfully undergo moderation and significantly increase its sales.
Adding from Bitrix
If the trading platform is based on the Bitrix CSM, the Yandex.Market setup will be simplified. After all, the uploading of data to this resource is already provided for, and the system automatically generates a price list file in YML format.
To create a permanent automatic upload from Bitrix to Yandex.Market, you need to create a profile. It indicates the type of infoblock. The infoblock itself is filled. Product categories are entered. In the settings there is a limitation of the product by availability. This function is needed when a limited quantity of product is in stock. After filling in all the necessary fields, click on the "save to file" button and give the file a specific name. Then he is sent to Yandex.Market. Data for uploading from Bitrix is located at / bitrix / php_interface / include / catalog_export /.
Reviews about Yandex.Market
Reviews from store owners say that a lot of buyers place orders through Yandex.Market. On the one hand, they find it convenient and profitable. On the other hand, the client does not see the entire range of goods, cannot get acquainted with the promotions and advantageous offers of the store. In their opinion, a purchase at Yandex.Market is good for only one product. If the buyer needs several products, even if they are in the same category, then using it is inconvenient. In this case, users have to place an order at different stores or search for a resource they like in the search engine, go there, and place an order in the store.
Owner reviews say that from time to time Yandex.Market changes the rules for placing goods, tightens requirements. Because of this, some of the online stores have left this site.
Opinions of customers about this resource are different. Some were completely satisfied with the purchase through Yandex.Market. In their opinion, the order was issued quickly, the goods were delivered on time, there were no delays.
Another part of the customers says that their reviews are not published and are constantly rejected. In their opinion, it is difficult to find a suitable product in this system: there are many offers, but there is no good filter for searching. They note that negative reviews about stores are often rejected by this resource, publishing only positive ones. Some buyers write that they often bought low-quality goods through Yandex.Market. To purchase store products, they advise you to go directly to its website, look at it, read reviews about it, and only then purchase something.