Many of us use search engines every day. When we do not know how long the local clinic works, how to do homework, who to order the organization of the wedding, as well as many other things, we turn to the search mechanism. To date, there are only two of them (the most famous) - Google and Yandex. Of course, there are other systems like Bing, Yahoo and so on - we do not take them into account, since they are used by much fewer people living in our country. Despite the fact that there are many users of search engines, which means the concept of the top Yandex, not many people know. Therefore, this article is devoted to search engine promotion and the basics of optimizing sites for promotion in search engines.
What is a top?
So, let's start from the very beginning - what does the term “top” mean, and why are optimizers and webmasters mentioning it so often? When we use a search engine, we can notice the following trend: all sites in the results are sorted in a list. This means that some resource takes the first place, and some - the tenth. Of course, the popularity in the first case is much higher for the reason that no one will go to 2, and even more so - 3 and 4 search pages, in most cases, will not. In general, even among the top 10 Yandex or Google sites, the first three are in greatest demand. Therefore, it is not surprising that among webmasters these positions are considered the most successful and winning.
Why does everyone want to get to the top?
As already noted, most people click only on the first links in the search engine results. This means that if your resource is headed by the top 10 Yandex, then people will go to it many times more than to sites that are below. The more traffic - the more views the resource will receive. And this means that the project will be able to earn additional funds on advertisements . In addition, a higher traffic to the site allows you to develop it, increase the number of materials located on it, and enter new markets. In fact, the main goal of any webmaster launching their resource is to advance in the top 10 of Yandex or Google with further "strengthening" of their positions.
How does a search engine select sites?
A logical question arises - if the place in the first results of the search results is so desired, and each site wants to take it - how do search engines select those who really deserve to be placed in the first place? How does the same Yandex determine where to place a resource - in fourth or fifth place?
This is, in fact, the greatest secret guarded by every search engine. Each search service has its own algorithm, which determines the position of each site by preliminary collecting certain parameters. These include the age of the site, the number of keywords on the page, and many others (no one knows the entire list). By analyzing this data and comparing it with other pages, the search engine places the sites in the Yandex top according to a certain order, which we can finally see.
How to get to the first position of the issue?
Since the distribution of places in the issuance occurs through the parameters mentioned above, which each page has, the task of the webmaster who wants to take the first positions is to give certain indicators to his site. In particular, we are talking about link mass, proper site content, domain selection with age, and other actions aimed at “improving” the resource in the eyes of a search robot.
Parameters worth working on, though not in full, are in various manuals. Their experienced webmasters develop according to their own observations of the sites on which they work. Offhand, you can name such characteristics that determine the site’s place in the search engine and make it possible to get into the Yandex top: age, high-quality links (thematic and organic, looking natural), high-quality content, the correct structure of the site, consonance of the domain name, site history and others.
Promotion to the top of Yandex - where to start?
Accordingly, answering the question of how to put your site in the first position, you should give a recommendation: work on your resource. Only a specialist can advise any specific actions, having previously familiarized themselves with the site that needs to be promoted, and with the competitive resources that have already taken the Yandex top on a topic of interest.
After that, the optimizer can determine the strengths and weaknesses of your site, outline them in more detail in order to get started. This can be, for example, filling a resource, creating a new template for it, increasing the reference mass. And, of course, you should not expect that any of these actions will bring instant results - the first changes, as a rule, will be noticeable only after a few weeks.
Website promotion and top ranking - individual business
In general, it should be noted that website promotion in the Yandex top is a very individual matter. At a minimum, it all depends on the niche in which the promotion will be carried out, and on the site on which work will be carried out. Let's just say that all keywords (queries - typing them, the user sees certain sites in the search results) can be divided into high-, medium- and low-competitive, as well as high-, medium- and low-frequency.
Competitiveness is an indicator of how complicated the process of bringing a resource to the first positions will be. Frequency is the number of requests, roughly speaking, the number of users that can be obtained by performing quality website promotion in the top of Yandex or Google. You should focus on both parameters, since for each of the categories of keywords in question, different promotion tactics should be applied. Agree, promoting a site selling specific models of refrigerators is much more difficult than the entertainment portal "about nothing", because the competition in these niches is completely different.
Therefore, if you want to occupy the first positions in the top, we recommend not to experiment, but to turn to professionals in your field. You will spend money and time on various attempts to promote your resource to the first positions. As practice shows, in this matter it is very easy to harm and thus just kill the project in the future. Turning to professional optimizers, you will not only get the result guaranteed by their reputation, but also spend ultimately less money. Yes, and to do something, in fact, in this case, nothing will be needed.
Do not relax!
In addition, you should not forget that the "top" of any search engine is extremely dynamic. It is updated after each update, so putting your resource in first place and counting on it being there forever is a stupid tactic. As soon as you take someone's place in the first positions, competitors will try to get around you, working on their resources. Therefore, breaking into the top and starting to earn on your resource, continue to develop it, invest in it, and thus strengthen your position.