Nowadays, for the smallest inhabitants of the globe there are so many goods and so many shops! And toys, and shoes, and clothes, and food - for every taste, for every wallet, come and take it. One of the most popular children's goods stores is Daughters and Son. What kind of store is this? What is his story? Does it have promotions and discounts? About all this, as well as about the catalog of products "Daughters-Son", further.
At the origins of the company
Not everyone knows that today "Daughters and Son" is not just the name of one store, but an entire trading network throughout our vast country. However, not always everything was so diverse and rosy.
Almost twenty-two years ago, in the distant ninety-sixth year of the last century, in Chita, several friends, beginning entrepreneurs, opened a small store for children's goods. Even in the difficult nineties, there was a demand for goods for the smallest - they relied on this. It’s hard to believe, but the huge company now began its life in a tiny twelve square meter small room, rented in the most ordinary entrance of the most ordinary residential building. For more then there were no opportunities. However, it cannot be said that the founders of the future network seized on the very first rental offer and opened their own shop from the dinghy bay. Not at all: even in such a situation everything was carefully thought out, literally to the smallest detail. They scrupulously treated all the details, realizing that coming to the store should be convenient - this is the time, and for good payback you need high traffic - these are two. Proceeding from this, as well as from a rather modest budget at that time, the premises were chosen in which "Daughters and Sons" grew up and developed - a children's store that soon became popular in all of Chita. And that was just the beginning ...
Range
Do not forget that in the yard stood the harsh nineties. Purchasing power was not very high, so creating a huge assortment of goods did not make sense - they would not be sold. However, it’s a sin to hide: such a wide choice in those years simply did not exist, as they say, “there was no place to roam”. Reasoning that essential goods are more important than toys, the “Daughters and Son” emphasis was initially placed on baby food and diapers. Diapers in general were an unprecedented luxury - until recently, young mothers swaddled their crumbs in gauze panties and several times a day boiled and washed their diapers. Therefore, the bet worked one hundred percent, the store "shot".
The founders remember with a smile the days of bringing in a new product: the Chitins already knew what days it happens, and lined up in front of the porch in a long serpentine line waiting for the start of sales ... So began a slow but steady advance up the stairs to the golden Olympus in the world children's goods.
"Daughters and Son": today
In November of this year, the “Daughters and Sons” will be twenty-two years old. Is it a lot or a little? Which side to look at. However, during this time, the small Chita shop turned into a huge branched chain with points of sale throughout the country: there are "Daughters and Sons" in Moscow and St. Petersburg, Krasnodar and Crimea, Volgograd and Kostroma, Krasnoyarsk and Novosibirsk, Khabarovsk and the Republic of Sakha ... In total, chain stores are represented in more than seventy regions of the country, and their total number exceeds one hundred and sixty pieces. And this is a lot!
In addition, the leadership of the little "children's paradise" does not intend to rest on their laurels: they plan to develop even further and more, and despite the fact that the online store of the company (Daughters and Sons, of course, has one) is among the hundred best Russian online stores and the top three best children's online stores in the country, and reviews about "Daughters and Son" for the most part (because there is never only one opinion) are positive.
Network features
What interesting can "Daughters and Sons" boast?
Firstly, an incredibly wide range. Is it a joke: in the catalog of the store "Daughters and Sons" there are more than sixty thousand various positions (we will return to them later) from more than seven hundred different suppliers!
Secondly, among all this wealth, approximately half of the products are produced under their own brands: for more than ten years, the “Daughters and Sons” have their own production. Famous brands successfully coexist with the goods of their products, which is another feature of the network.
The catalog of "Daughters and Sons" presents goods for only born babies and for older children, up to sixteen years of age. In addition, the network of stores offers some things for future mothers - you can find them both in the online store and on the "live" shelves. Any product can be ordered from stock if it is currently not available.
Another unique feature of the “Daughters and Son” is the presence in some stores of the network of so-called assistants in the form of terminals. What is the help? In the selection of the necessary goods according to the specified criteria. If there is no such product, the terminal offers to arrange delivery from the warehouse. So far, only a few stores can boast of the presence of such assistants, however, the company plans to place such terminals in absolutely all its points in all cities of the country.
One can not but mention such a service provided by the online store "Daughters and Sons", as a fitting of ordered goods. It operates, unfortunately, not in all cities, but exclusively with courier delivery in Moscow and the region or in Nizhny Novgorod. Having tried on things and found that something did not fit, you can return them to the courier. You can learn more about the rules of fitting and returning when ordering goods.
Company policy
"Daughters and Sons" is the store that can be found both in a large shopping center and in the neighborhood of your own home. The company’s management seeks to cover the entire spectrum of potential buyers: from mothers who suddenly run out of diapers and jumped out to the store closest to the house, to families with children who arrived on a weekend to buy and relax in the shopping center. By the way, so many parents take the kids with them for shopping. That is why the design of the "Daughters and Son" stores is so bright - the kids love everything that attracts attention, and it is difficult to resist colorful display cases.
The pricing policy of the company is also aimed at different categories of customers: there are things among budget items of “Daughters and Sons” that are both more budgetary and more expensive. To satisfy customers with any wallet.
Shop "Daughters and Sons": product catalog
So we got to the most interesting: to talk about what is so interesting you can "profit" in the "Daughters and Sons". In fact, anything. It has already been mentioned how wide the assortment of the store is. Pampers and pots, bath toys and swimming circles, overalls and body wear, hats and booties, jeans and tracksuits, wet wipes and cotton buds, milk formula and bio-yogurt, Barbie and coloring, scooters and strollers ... In general, Why not among the goods of the store "Daughters and Son"! Next, a little more detail on some positions.
Baby clothes
As mentioned above, you can dress in the "Daughters-Son" anyone - and a one-year-old toddler, and a fourteen-year-old verzil. The number of brands represented in the store is pleasantly amazing: these are Pelican, Lucky Child, Play Today, and many other brands of children's and teenage clothes. By the way, now there is a replenishment in the “Daughters and Son”: for the first time, clothes from Acoola appeared on store hangers.
Prices, as already mentioned, are different. So, crumbs for a crumb up to a year or two can be purchased for three hundred rubles, and it is possible for a thousand. There are regular sweaters, there are turtlenecks, and there is a polo. They all have different prices. Girls’s skirts, depending on the material, length and cut, can be bought for eight hundred rubles or a half thousand, and some models are sold even for three hundred. Dresses and sundresses for older girls are sold at a cost of about a thousand rubles, shirts for teenage boys are available for five hundred rubles, t-shirts are also available at the same price, but suits (sweatpants and sweatshirts) can be found from one and a half thousand rubles.
There are underwear, pajamas, and tights for older children and girls, and outerwear (there are jackets for three thousand, and there are sets - a jacket and bib overall - for nine), and even carnival costumes. In general, the product catalog of the store "Daughters and Sons" really has a huge variety, and if you wander here without a specific goal, or just "take a look", you can very easily get lost in this incredible variety of assortment. “Eyes fled” - this phrase is very appropriate if you need to describe the impression of contemplation of the shelves of “Daughters and Sons,” breaking from the amount of goods. Just know buy!
Nutrition
Nutrition, of course, belongs to the toddler category. What standard teens eat - buns, chips and Coca-Cola - certainly can not be found in the "Daughters-Son", but you can buy food for the smallest in two accounts. And any: both milk mixes for artisans, and porridge - dairy-free and milk-based, and vegetable, fruit, meat, fish purees, and curds, and kefir, and tea, and juices - in general, everything that children usually give to one year old before you begin to accustom them to the "human" food.
Among the cereals offered in the "Daughters and Sons" there are representatives of the companies Kabrita, Fleur Alpine, Heinz, Nestle, Bebi, "BelLact", "FrutoNanny", "Baby" ... The first two are from the category of more expensive, the latter are cheaper. You can buy both monocomponent porridge (rice, buckwheat, corn), and multicomponent (multigrain) or with additives (apple, banana, prunes, and so on).
Pyureshka is also different: meat from "Themes", "FrutoNanny", "Grandmother's basket". From the last two - vegetables and fruits, and also from Hipp and Gerber - these are much more expensive. But, as some argue, supposedly better.
There are different mixtures. "NAS", "Nutrilon", "Frisolak", "NENNY", NestoGen ... Moreover, they differ in the same line: for example, "Nutrilon" is ordinary, milk, and is hypoallergenic; there is Pepti Gastro - completely lactose-free, there is Sour-milk - for those who need to stimulate the tummy. Thus, even if the baby refuses to eat one mixture, in the wide assortment of "Daughters-Son" you can find something that still will appeal to the little whim.
Toys
One only has to read this list: toys for cribs and strollers, developmental mats, music mobiles, rattles, teethers, bathroom toys, books for the little ones, walkers, bouncers, carousels, tumblers, puzzle mats, musical instruments, cubes, mosaics , sorters, lacing, pyramids, game centers, nesting dolls ... And that’s all - this is not a complete list of toys in the “Daughters and Sons” only for the smallest!
And if you look at toys for older children? Boys can forget about time, having fun with the railroad or the designer, the girls will like to dress up dolls or tinker with houses, making them "inhabited", just like real ones. Networks and bodyboards for slightly older crumbs are sold in stores, and weapons for little robbers, and doll accessories for mom's princesses. Fans of “smart” entertainment will love board games, those who like to squeeze plush rabbits and cubs will have a direct way to the department with soft toys, and those who imagine themselves to be adults and love to play a brave firefighter, a talented doctor or a skilled chef, it is necessary to visit that part of the store where role-playing games are sold. You can still list very, very long. We hope that it has become clear to everyone: without a package with purchases, no one will leave the “Daughters-Son”, because this is simply impossible.
Ways of movement
The vehicles at the points of this network are a dime a dozen, and this is not just about wheelchairs. In the "Daughters and Sons" it is possible to choose scooters, and bicycles, and rollers, and gyro scooters - for every taste. So, a children's tricycle with a handle, depending on the brand and the available bells and whistles, can be bought for four thousand, or you can buy for seven or ten. The cheapest such bike will cost two and a half here, the most expensive will cost twelve thousand rubles. Two-wheeled bicycles with small extra wheels for older children in the "Daughters-Son" can be found in the price range from four to ten and a half thousand rubles, tricycles - within two.
Scooters are much cheaper than bicycles. Their cost, as a rule, does not differ so much and ranges from a thousand to four thousand rubles. This is when it comes to scooters for kids. However, scooters are also sold in the “Daughters and Sons” and for older children, for example, the most expensive such transport designed for extreme teenagers costs as much as eighteen thousand rubles. This is an off-road scooter, you can ride it in the woods, for this it is equipped with special large wheels.
The strollers in the "Daughters and Son" are presented, like everything else, in a large assortment. They are here for every taste: transformers, canes, “two in one” and “three in one”, cradles, walks ... The cheapest are strollers, canes, they can be purchased already for one thousand six hundred - one thousand seven hundred rubles. The cost of "three in one" (this is a cradle, a walking block and a cradle) starts at eighteen and ends with seventy-three thousand rubles. Transformers (there was a cradle - it became a walk) are in the range from five to sixty thousand - cheaper than "three in one", however, user reviews of such strollers claim that they are the most bulky, heavy and, therefore, uncomfortable.
Diapers
Fans of exclusively Japanese diapers of rare intricate brands in the "Daughters and Sons" have nothing to do: you can’t find such things there, but you can’t buy them in any other serious children's hypermarket-competitor - neither at Rich Family nor in the Children's World . For such products, there is a special network of Japanese stores. What can be purchased in the "Daughters-Son"?
A lot of things really. Representatives of brands such as Huggies, Libero, Pampers - both diapers and panties - are waiting in the wings on the shelves. There are also the most popular "Japs": Moony, Goon, Merries, Genki.
Promotions and discounts
He will lie who says that he is indifferent to sales and all kinds of bonuses. Understanding this, large stores often attract customers in this way. There are promotions and discounts in the "Daughters-Son" - but what without it?
Firstly, the store has the ability to accumulate bonuses. To do this, you need to have a special card called "Mnogo.ru" - by the way, you can pay with it not only in the "Daughters-Son", but also in some other stores. We’ll clarify right away: we are talking about online shopping. Bonuses accumulate for these purchases, and these bonuses can then be exchanged for prizes. Here is such a very profitable system!
Shares in the "Daughters and Sons" are ongoing. The “Generous Weekend” sale is very popular: from Friday to Sunday for a certain range of goods, the cost is significantly reduced. This allows you to attract more customers and significantly increase sales. In general, each chain store in each city often invents something of its own to pleasantly surprise and delight regular customers and lure potential customers.
"Daughters and Sons": store addresses
As already mentioned above, there are more than one hundred and sixty chain stores throughout the country. It is impossible to name all the addresses of the "Daughters-Son", but some are quite real. And start with the capital. There, "Daughters and Sons" are located in the following places:
- TC "Markus Mall" on Altufevskoe highway, Leninsky Prospekt 99.
- ZigZag shopping center on Lobny (there are thirty-five retail outlets in the aforementioned chain in the capital).
In Astrakhan, "Daughters and Son" is on Zvezdnaya Street, 17.
In Barnaul - in the shopping center "BUM" on Georgy Isakov.
In Vladimir - in the shopping center Megatorg on Tractor.
The "Daughters and Sons" of Yekaterinburg are located on Blucher Street, 39, but in Krasnoyarsk they can be found in the MEGA shopping center on the avenue named after the newspaper Krasnoyarsky Rabochy.
In Lipetsk, you can see the "Daughters-Son" by visiting the Armada shopping center on Petra Smorodina Street, in Nizhny Novgorod, the store is located on Sovetskaya Square, in house number five.
37 Kuibysheva Street - this is the address of the store in Perm, and in Ryazan - the Bars shopping center on Moskovsky Highway.
There are eleven outlets in St. Petersburg, one of them is located on Leninsky Prospekt, house 128.
Reviews about the chain of stores
Reviews about "Daughters and Son" are mostly positive. Basically - because even a barrel of honey will be inferior without a fly in the ointment. The network rating on Yandex.Market is 4.1 out of 5 possible, which is a pretty high rating. Most of all, people like the fact that the description of the goods on the site corresponds to it in reality, and they also approve the convenience of picking up a purchase.
Positive reviews of the "Daughters and Son" include those in which customers note a wide range of products, big discounts, convenient location, and beautiful design. Customers also like the quality of service in these outlets.
Negative reviews about the "Daughters-Son" mainly include words about a long delivery when ordering goods. Also among the minuses - sometimes unreasonably, according to customers, high prices.
Interesting and funny facts about the first children's stores and goods
- It is believed that the first children's store in our country was Detsky Mir, which appeared back in 1947 and was a kind of branch of the Central Department Store - it sold exactly those goods that could previously be found in the central department store of the capital.
- But the first diaper appeared a little later - for nine years, it was made of ... wood sawdust.
- In the Pampers line, by the way, there are diapers not only for babies, but also for teenagers over ten years old.
- The world's first artificial nutrition for babies came about thanks to the German pharmacist Heinrich Nestle, who, in the late sixties of the nineteenth century, made a mixture of dried cow's milk, wheat flour and sugar for his child, who suffered from a shortage of mother's milk (she had not enough of it).
- And the first rattle existed in Ancient Egypt - this is how old this toy is! The rattles of that time were, of course, not the same as we used to see them now. They were made of wood and were crowned with bells. By the way, a funny fact: they said about this toy in those distant times that it was necessary to “rattle by the ear” a child. From here its name went.
"Daughters and Sons" firmly occupies its niche in the market of children's goods. For the third decade in a row, they delight their direct customers - the kids. And that means something!