Confectioneries and bakeries conquer large cities due to the fact that they have an unlimited range of products and cooking options. In addition, miniature establishments have recently become very relevant, where the main goal is to sell the freshest products, bypassing the large-scale production process and long-term delivery to points of sale. Just confectionery "Boucher" in St. Petersburg refers to such institutions.
What is the Boucher network?
The opening of the business itself took place in 1999. Since that time, residents of St. Petersburg began to have the opportunity to enjoy fresh bread for every taste: from French baguettes and croissants to a familiar loaf of gray bread.
Great progress and step in the development of the company "Boucher" in St. Petersburg is to increase the range. From the very beginning, adding to their own menu a large selection of cakes and pastries, the founders were able to create a competitive business that requires only timely promotion and support in the market. Now here you can find more than 20 varieties of buns, different types of bread, puffs, cakes and desserts, a huge number of cakes and pies, as well as sandwiches and sandwiches.
Today, the Boucher bakery and confectionery is a familiar brand that delights residents of St. Petersburg and gains the attention of city guests. These are delicious fresh bread and rolls, pastries and cakes. This is a pleasant start to the day or a festive mood. There is always a fragrant smell and for everyone there is a favorite dessert.
Cake masters work to delight customers
Boucher cakes in St. Petersburg is a special work of art. Those who want to decorate their holiday should definitely order a cake in the Bush. There are many options for decorating and decorating the dessert to choose from, there are standard and original proposals for preparing the filling. All options and samples of cakes (pictured) are provided to the customer by the administrator.
In addition, it is here that there is such a service as design according to an individual model. If the client could not find the design he needed in the "Bush" photo gallery, then he can give the master / confectioner his sketch / photo so that they decorate the cake specifically for him.
Another advantage of the confectionery is the fact that you can make an order for a cake not specifically in the branch where they will pick it up later, but at absolutely any “Bush” address in St. Petersburg.
Fresh bread - in every home!
In order to attract customers and expand the network, you need to open more stores, but this requires considerable financial investments, and not always a specific point justifies the calculated funds in terms of payback. Reflections on this topic led the founders of "Boucher" in St. Petersburg to the decision to open bakeries on wheels.
This interesting solution not only saves money, but also minimizes the risks of unjustified expenses in the event of a wrong choice of location (address).
For buyers, this is also a positive decision, since not everyone visits / lives in those areas where stationary "Boucher" confectionery bakeries operate in St. Petersburg. And the branches on wheels are located just in the sleeping areas, in places remote from the center. At the same time, the quality of the products is not worse at all, the only thing is that there are no places to sit in the heat.
Pricing policy of institutions "Boucher" in St. Petersburg
According to some customers, prices in the "Bush" St. Petersburg are slightly overpriced. However, it should be borne in mind that this institution specializes in the use of high-quality and natural raw materials. In “Bush”, unique biocultures are the fundamental starter cultures in making dough for bread and other bakery products . As you know, natural components cost a little more than substitutes, so the price is formed from this.
As for cakes, you should expect that the average price for any cake weighing 120-130 grams will be about 195 rubles, the beloved by many miniature cranberry cakes "Lu-lu" weighing 30 grams will cost 75 rubles.
The bread prices are approximately the following: a loaf of "Stroganov" bread weighing 0.5 kg - about 65-70 rubles, a homemade loaf with the same weight - a little more than 60 rubles, "St. Petersburg" bread weighing 1.2 kg will cost about 130 rubles, and ciabatta (280 g) will cost 72 rubles.
When ordering a cake, you can focus on such prices: cheesecake - about 900 rubles per 1 kg, Sour cream and Napoleon - 1000 rubles per 1 kg, and more refined cakes (Ottonel, Le Santier, Etal) - from 1200 rubles per kilogram.
Customer acquisition
Many modern institutions rely on the most expensive in attracting clients. So, a win-win method is the interest of children. “Boucher” periodically organizes thematic master classes “Little Confectioner” for young creatures.
Conditions of the event: participants can be children from 4 to 12 years, the duration of the master class - from 40 minutes to 1 hour. The cost of participation is about 500 rubles. Most often, such master classes are held on weekends, during school holidays and on holidays.
For children, this is a sea of positive emotions, the practice of working both as a team and independently. These are role-playing games, because they are all confectioners, dressed in caps and aprons, it is a blessing from the fact that they independently make a gift to mom / dad / relatives.
Promotions from the bakery
In order to remain accessible to customers, the prices for “Boucher” in St. Petersburg are slightly changed due to discounts and promotions. So, on an ongoing basis in all the branches of the institution the following proposals apply:
- Permanent discount card. It provides a six percent discount on all products (excluding promotional items). You can get it if you purchase goods in the amount of 1,500 rubles in one check.
- Minus 20%. This is a discount that takes place every day in all pastry shops one hour before the closing of the establishment.
- Buy at half price. This promotion is valid throughout the day and applies to all yesterday’s bread or bakery products. Its end occurs after the full sale of yesterday's products of this type.
Confectionery "Boucher" in St. Petersburg: addresses and nearest metro stations
All network establishments are located in different areas of the city, which makes their circle of clients quite wide. So, there are Bush addresses in St. Petersburg in the following areas:
- Admiralty,
- Vasileostrovsky,
- Kalininsky,
- Kirovsky
- Moscow,
- Seaside,
- Pushkin,
- Frunze,
- Central.
Below you will find the branches of bakeries and metro stations that are next to them. Addresses of confectionery "Bush" in St. Petersburg:
- Uprising Street, bldg. 10 (Vladimirskaya, Chernyshevskaya, Dostoevskaya, Mayakovskaya, Uprising Square).
- Driving street, bldg. 13 (Vladimirskaya, Mayakovskaya, Ligovsky Prospect, Zvenigorodskaya, Dostoevskaya).
- Griboedov Canal Embankment, building 18 (Admiralteyskaya, Gostiny Dvor, Spasskaya, Sennaya Ploshchad, Nevsky Prospekt).
- Malaya Morskaya Street, building 7 (Nevsky Prospekt, Admiralteyskaya, Sadovaya, Sennaya Ploshchad, Spasskaya).
- Bela Kuna Street, building 3 ("International", "Bucharest").
- Moskovskaya Street, building 25 ("Kupchino", "Star", "Fisherman").
- School street, bldg. 41 ("Old Village", "Krestovsky Island", "Black River", "Commandant Avenue").
- Turistskaya Street, building 22 ("The Old Village").
- Prospect Kolomyazhsky, building 17 ("Pioneer", "Specific").
- Highway Pulkovskoe, building 25 ("Star").
- Moscow Avenue, building 165 (Moskovskaya, Victory Park, Electrosila).
- Zvezdnaya Street, building 1 ("Star", "Kupchino").
- Highway Peterhof, bldg. 51 ("Prospect Veterans", "Avtovo").
- Novator Boulevard, building 11/2 ("Leninsky Prospekt", "Veterans Avenue").
- Prospect Civil, building 14-b ("Academic").
- Prospect Sredny VO, building 33 (Vasileostrovskaya, Sportivnaya).
- Moskovsky prospekt, bldg. 35 (Technological Institute, Frunzenskaya).
Visitors reviews
It is familiar and absolutely natural that in different branches, at different times and different customers will have their own special opinion about the institution. Therefore, about the "Bush" can be found both positive and negative reviews.
People are pleased with the delicious food, wide selection, pleasant service, quick pick-up and preparation of the order. Some are unhappy with the prices.
As for the taste factor, there are no people here who could not find a product to their taste. Therefore, the main achievement of the institution is the satisfaction of any taste of the client.