There is an opinion that promotion on the Internet is a time-consuming, time-consuming and quite expensive thing. Unfortunately, this statement has a lot of truth. In order for the site to get into the top of search engines, real professionals are working on its search engine optimization, whose work is paid quite high. Therefore, when it comes to free promotion, it may be thought that the advertiser does not have funds for or not ready to invest there. But in fact, this is not so, before you lay out thousands and thousands of rubles to the SEO, you can try to promote your own site for free and on your own. And then, perhaps, the costs of further, paid optimization will be significantly reduced. Also, these tips will be useful to novice webmasters and seo-optimizers who only comprehend search engine optimization methods.
- Ideally, for successful promotion, some nuances should be taken into account even at the stage when site development is underway. In particular, this applies to the selection of a domain name. It is desirable that it reflects the theme of your resource or contains a keyword.
- Pay attention to the content of the pages: the content must be high-quality and unique. If you have a desire to copy some materials, even the most interesting and useful, from a competitor’s site, immediately discard this thought, otherwise you won’t see the first pages of the results.
- Be sure to fill in the meta tags such as title and description. These pages are perceived by search engines much better.
- Make sitemap.xml and robots.txt files.
- Register your resource in free "white" directories.
- It will be useful to start your own blog, in which you will give announcements of added materials with links to the pages of your site where they will be published.
- Create groups or pages on social networks, this will also attract additional visitors to you.
- Be sure to regularly add new information: new articles, reviews, news, etc. Over time, search engines “forget” about those sites where nothing new has happened for a long time.
- Post articles on free directories with active links to your site.
- Carry out promotions, discounts, sweepstakes and lotteries, which you must report about, for example, with a bright banner on the main page. All this will help increase traffic to your site.
All these simple tips seem trivial at first glance, but nevertheless, they will really help you promote your site for free.