How to draw attention of all listeners? It is necessary to give speech expressiveness and purity, and also to understand what a culture of speech is and by what means it is achieved. As it turns out, this is not so simple.
The expressiveness of speech is such a feature of it, thanks to which the constant attention and interest of listeners and readers is maintained.
But in this way only a person who is able to think independently, with a bright range of feelings, emotions and experiences can transform his speech. It is these qualitative characteristics that give rise to a desire in a person to somehow express and prove himself. Therefore, he will do everything possible for the audience and readers to understand him.
The expressiveness of speech for each individual. It characterizes the state of a person in each specific situation. A very striking example of this is the statements of Ostap Bender from the novel by I. Ilf and E. Petrov, “Twelve Chairs”. Each of his sayings is replete with many original expressions and thereby differs in originality, expressiveness and non-standard thinking.
Think for yourself if each of us speaks the same way, according to the pattern, how boring it will be, and not only for those who listen, but also for ourselves. Remember that expressiveness of speech cannot be achieved only by studying specialized literature. It is important to be able to listen to each other, draw something new from the speech of others and, passing it through the prism of your own emotions and experiences, interpret everything in your own way.
The expressiveness of speech is needed for those people who, as a result of internal spiritual work, create an image that needs verbal interpretation. The richer he is, the brighter his verbal wording should be. As a rule, many artistic means are used for this , among which there are epithets, metaphors, comparisons, parallelism, and so on.
Remember that the ability of a person to master the expressive means of the language and correctly apply them in a particular situation is a condition of cultural speech. However, it is also important to observe the norms of the literary language, as well as to find the correct and intelligible word that can impress the listener and be clear to him. And this is a skill. Therefore, there is the concept of artistic speech, which is characteristic of a literary work. Of course, at first glance it may not differ from the generally accepted form, however, its main function is aesthetic. Artistic speech, with all its features, small details, is called upon to realize the author’s intention and to reveal the essence of a literary work.
Note that at various stages of the development and formation of literature, the features of artistic speech were different. It was either strictly regulated (in the days of classicism), or completely dependent on the imagination of the writer (in the days of sentimentalism). With regard to the current state of affairs, freedom of creativity is now welcomed.
Note that the existence of artistic speech cannot be without a literary language. On the one hand, it partially complies with the norm, because the features of a literary work require this. On the other hand, its characteristic features are just beginning to manifest themselves beyond the boundaries of existing dogmas and charters. Therefore, in order to understand the work, you need to familiarize yourself with the features of the era in which it was created in order to feel where the deviations were made.
The expressiveness of speech is manifested not only in the search for unusual and appropriate words. It is also necessary to be able to correctly select the necessary syntactic construction.
Note that the main elements that help to “colorize” the everyday routine of speech are thinking, developed speech skills, correct phrases, and interesting thoughts.