In the generally accepted sense, a business strategy is considered as the general direction of activity, ensuring the coordination of the goals, capabilities of the company and the interests of its employees. When developing a strategy, it is necessary to observe the principle of consistency and take into account the real conditions of a specific period of development of the corporation.
Corporate business strategy, using the principle of systematic management as the basic principle, means the ability to effectively use the available material and intellectual resources in order to achieve the maximum possible results. For commercial organizations, this is an economic (income, profit) or social effect through the production or provision of services at the lowest cost and high-quality satisfaction of market needs. Successful sales of products (services) can be achieved if there are competitive advantages. Therefore, the strategy should provide (in addition to such sections as the corporate mission, the principle of consistency, products (services), a business portfolio, resources, attracting investments) the development and use of innovations, on the basis of which new technologies will be mastered, new types of products will be created or existing ones will be improved, access to new markets ensured.
The definition of a strategy for each organization has its own original approaches that take into account the principle of consistency in psychology and depend on intellectual potential, development dynamics, market position, features of manufactured goods or services, financial situation and other factors. At the same time, as experts say, a certain hypothetical structure of the strategic plan has been outlined, which allows applying the principle of consistency in assessing production, economic and commercial activities, and the efficiency of resource management. The central place in this structure is occupied by innovation as the most important factor affecting the achievement of the organization's goals.
The principle of consistency provides that the indispensable conditions for implementing a management strategy based on innovation are:
1) the presence of an innovation center capable of generating creative ideas and creating new technical (technological) solutions at the level of inventions;
2) an effective system for selecting innovative projects by assessing their technical and economic significance;
3) program-targeted approach to the development and implementation of projects;
4) individual and collective interest in achieving the objectives of the project;
5) economic and social conditions that ensure susceptibility to innovation;
6) an effective project management system;
7) orientation to the satisfaction of market needs.
The main system tasks of such an innovation center:
a) determining the directions of innovative development of the organization;
b) generating an idea (plan) to create a new product or technology;
c) selection and evaluation of available alternative solutions that can be used as analogues;
d) the formation of the research and development program and the organizational model of its implementation;
e) development of technical documentation and verification of the manufacturability of a new product;
f) substantiation of indicators of economic efficiency and the necessary financial resources (budget) for its implementation.
Given the increasing level of international competition and the desire to be leaders in the production of new products, which requires high R&D costs, it is advisable to create research consortia along with existing research centers. Their task is to formulate concepts of modern technologies, and the development of individualized products and processes is carried out by in-house innovation centers.