Coffee is considered a common hot drink. Each year the number of his lovers increases. Therefore, the opening of “take-away coffee” will be beneficial. Under this term, it is assumed to make a drink from freshly milled behind the counter. The nuances of doing business are described in the article.
A barista drink is brewed. The difference from a standard coffee shop is that customers can take coffee with them. This is ensured thanks to special disposable cups. But it is necessary to draw up a take-away coffee business plan. This document, which confirms the basic concept of business, allows you to highlight the most important of the secondary. If it is drawn up correctly, the risk of bankruptcy will decrease by approximately 50%.
The take-away coffee business plan consists of the following items:
- Documentation, registration.
- Concept development.
- The choice of location.
- Market monitoring.
- Miscalculation of profitability.
- Calculation of expenses and payback period of initial investments.
- Compilation of a rough list of suppliers.
Business features
"Takeaway coffee" is a trading establishment that sells fresh for natural coffee from a disposable container. This business can be in different formats:
- A stall in a passing place.
- Bar counter in a business center or shopping center.
- Mobile coffee shop on wheels.
Typically, these outlets offer a variety of strong and cold drinks:
- Espresso.
- Cappuccino.
- Latte.
- Americano.
- Coffee with additives.
- Tea.
Various snacks and pastries can also be sold. The target audience will be students and citizens who are in a hurry about their business and want to drink a glass of coffee along the way. The big profit is brought by young people of 17-25 years.
To make the business profitable, it is important to pay attention that there are no competitors near your outlet. Purchasing coffee is usually a quick purchase, so it is important that the establishment is located in a convenient location. Outlets can compete in such parameters:
- price;
- quality;
- convenience of location;
- service;
- assortment of drinks and snacks;
- different stocks.
If the kiosk is located near a bus stop or metro station, the sales volume depends on the weather. Revenue decreases markedly in severe frosts or rain. Still, coffee sales decline in the summer in the heat. During this period, revenue is understood through the sale of cooling drinks and cocktails.
Pros and cons
The take-away coffee business plan necessarily includes the advantages and disadvantages of this activity. Of the advantages distinguish:
- Low costs, maximum results. With proper conduct of business, the coffee house will bring great profits.
- Increased demand. Taking coffee with you is always convenient.
- Mobility. Typically, such services are offered by retail outlets in the business center, kiosks in the underpasses, mobile stalls that are easily transported to a new place.
- High speed of implementation.
- You can develop a network of stores.
But it is important to consider the presence of cons. This business has high competition. There will also be a long process of registration of activities.
registration
If you plan to open a "takeaway coffee", a business plan must be drawn up with the identification of all the important nuances. It will take a lot of paperwork. You must register with the tax office as an individual entrepreneur or LLC. Many choose individual entrepreneurship, because the registration procedure is simpler.
In the coffee-to-take business, which OKVED is indicated? The code 56.30.10 is used - service for serving drinks. When opening the "take-away coffee", the OKVED will be different for vending, vending machines for sale - 52.63. To implement coffee from the wheels, code 56.10.22 is used.
Many entrepreneurs choose private entrepreneurs. For registration you will need:
- passports
- application for registration;
- receipts for payment of state duty;
- copies of certificate TIN.
From the tax system choose USNO or UTII. Only after the submission of all documents, “Takeaway Coffee” will officially work as a business.
Requirements
Before opening a kiosk with takeaway coffee, you need to familiarize yourself with the requirements for such establishments. They are as follows:
- compliance with sanitary standards;
- ensuring working conditions;
- organization of production control;
- compliance with sanitary and epidemiological standards for the creation of confectionery;
- compliance with food processing requirements;
- proper storage of products;
- competent transportation;
- proper food intake;
- carrying out measures to destroy insects or rodents;
- the availability of equipment;
- compliance with sanitary standards by employees.
If the object will be built in a new place, then the permission of the fire department is needed. And when the premises are issued for rent, then this document is not required.
To open an island with take-away coffee or a separate kiosk, you must obtain permission from the Sanitary and Epidemiological Service. It is important to comply with sanitary standards in order to avoid penalties during inspection, as well as attract customers.
A place
With the business plan "takeaway coffee" necessarily include the question of choosing the location of the trading establishment. Profit depends on it. There are several rules for choosing a suitable coffee shop location:
- It is advisable to open a point in crowded places.
- It’s better not to do business with well-known competitors.
- Such institutions are popular in shopping centers, the city center, near educational institutions, cinemas, offices, and parks.
Still coffee drains are often opened in the shopping center. The business plan for opening a take-away coffee should consider the presence of competitors.
Room interior
What will be the interior depends on the type of institution being opened. In any case, it should be attractive to visitors. The institution must necessarily include several rooms: for the manager, storage of raw materials, staff, a bathroom and shower.
The layout of the institution is also important. Half should be intended for production needs. The rest of the display cases. There may also be tables for visitors. It is important to leave space for passage. Since it is intended to issue an order with you, amenities may be minimal.
Simple dishes that do not have too much pretentiousness will do. Small lamps are installed on the walls and tables. There may be musical accompaniment. Furniture should be chosen small so that it does not take up a lot of space.
Advertising
In the business plan, mini-coffee houses with take-away coffee necessarily include ways to attract customers. Only due to popularity, the business will bring a steady income. Therefore, the development of an advertising concept is important. Now many methods of promotion of such establishments are used. The most popular include the following:
- Creating an original style. It consists of a slogan, cup design, interior design. It is desirable that everything be in a single theme. Style should be in every item. For this purpose, a label developer, a marketer, is hired.
- Advertising on TV and radio. The more often it will be noticeable in people, the more confidence arouses.
- Quality of service. Do not save on devices, grains. It is better to use bottled water rather than running water.
- Social networks. Nowadays, advertising is distributed through VKontakte, Instagram. First create a page, and then gain subscribers. Advertising is launched through people who are popular on the network with over 1000 subscribers.
- Flyers and invitations.
- Promotions, discounts, cards with bonuses. People appreciate such programs, especially something unusual.
Equipment
Takeaway coffee from scratch will be popular only if delicious drinks are sold. Therefore, it is important to purchase quality equipment. This is a coffee machine. To choose the right equipment for the business, you should understand the types of machines for creating coffee:
- Professional. With it you get coffee with a rich taste. The device will cost a decent amount, then it's worth it. It is important to pay attention so that the power is at least 5 kilowatts. The device should hold a 400 ml cup, as this is the most popular volume. A suitable tank volume is 8 liters.
- Automatic. The device greatly affects the taste of the drink. The machine makes coffee simple. It is cheaper, so it is purchased for budget coffee racks. When using this machine, it is important to control the quality of the water. If it is tap water - boiled, then coffee will be cheap.
The most popular devices include SETTANTA, ARTIC, Nuova and Saeco. They also buy a refrigerator and a coffee grinder to the car. When choosing these devices, it is better to take into account the parameter - price / quality.
Staff
Employees are required in a business plan for a mini coffee shop with takeaway coffee. Compared to a large coffee shop, such an institution needs only 2 barista, so that they work through a shift, and an accountant. If a professional coffee machine is used, then a person is hired without special education.
Workers must have medical records. When selecting personnel, personal qualities should be considered - politeness, tact, the ability to quickly absorb information. It is advisable to conduct a training course. The employee must be able to create any kind of coffee. Quality of service and taste determine the success of a business.
Rates
The prices for drinks in each region are slightly different. The following are popular products, their average prices and sales plan:
- Espresso - 70 rubles, 20 pieces per day.
- Americano - 80, 10.
- Latte - 120, 20.
- Coffee with syrup and other toppings - 150, 5.
- Cappuccino - 120, 10.
- Other drinks - 60, 5.
Profit and Cost
The business plan "take-away coffee" with the calculations will evaluate the prospects of the activity. Profit depends on the organization of activities. You should not expect that in a month the costs will be recouped. This usually occurs after 1-1.5 years. On average, for 1 cup of coffee they take 75-90 rubles. The cost of the drink is 15-17 rubles. This amount includes water, sugar, a glass, a spoon. For a day, such an institution is visited by 50-100 people.
When calculating “take-away coffee,” you should familiarize yourself with the initial outlay. This will require a purchase:
- professional coffee machines - 50-200 thousand rubles;
- refrigerator - 15-80 thousand;
- coffee raw materials, cups - 20 thousand;
- water filters - 15-20 thousand.
It turns out that for the opening you need 250-400 thousand rubles. These are approximate expenses, each businessman will have his own indicators. Still affects the pricing location in a particular area.
The business plan “take-away coffee” with the calculations always includes constant spending. They consist of:
- Barista salaries - from 20 thousand rubles per month;
- utility costs - 5 thousand;
- rent of premises - from 5 thousand
Acquisition of coffee raw materials is calculated by means of demand for supply. It is better not to buy products more than they are sold. Judging by the costs, opening this business is considered less costly in comparison with the foundation of a standard coffee shop.
Revenues for the year will be about 1 million 500 thousand rubles. At the same time, 15 thousand are taxes. With the deduction of expenses for various needs, net profit is 76 thousand rubles. Profitability is 17.2%, and the payback period is 15 months.
Recommendations
Beginning businessmen should pay attention to the following tips:
- Water for making coffee is bought in disposable cans. Therefore, to conduct business, it is not necessary to carry out water supply to the premises.
- All employees of the institution should undergo a regular medical examination.
- If confectionery is sold with coffee, then there will be a good additional income, but this will require special equipment. It is still necessary to find reliable suppliers who will supply fresh, high-quality products for making coffee.
- People who do not understand anything in the preparation of the drink, it is better to take barista courses or hire a specialist.
Franchises
Opening a business is possible not only on your own. The take-away coffee franchise is an equally profitable option. This is a type of cooperation when one side acquires the right to use the brand from the other. So, the company provides an individual to conduct business under his name.
Now there are a lot of franchises, representative offices of which are located in almost every region of the Russian Federation and the CIS. Each company offers its own conditions. The most popular include the following franchises:
- Coffee Woods. The lump-sum contribution is 175 thousand rubles, investments - 200. And there are no royalties.
- "Cheerful day." The lump-sum payment is equal to 100 or 490 thousand rubles, investments - over 120. There is no royalty.
- Coffee Like. Lump-sum payment - 300,000 rubles, investments - from 500,000, royalties - 3% of revenue.
- GO! Coffee. The lump-sum contribution is 140 thousand rubles, investments - from 65, royalties - 2,200 rubles per month.
- Roils Club. The lump-sum contribution is 150,000-1,000,000 rubles, investments are 90-250 thousand rubles, there are no royalties.
Franchising has the following advantages:
- Investments are significantly less compared to starting a business on your own.
- After signing the contract, all the nuances of doing business are provided.
- The opening point has already been developed due to the popularity of the franchise.
- Barists receive free coffee training courses.
- Buyers will be offered only a quality drink.
- No need to spend time compiling a brand book, advertising, searching for suppliers.
It is because of these advantages that many people prefer to engage in franchise business. But it is important to consider the presence of shortcomings:
- There is no freedom of action while doing business.
- Large entry fee and monthly royalties.
- Fines for non-fulfillment of franchise conditions are assumed.
- There is no right to experiment with varieties and flavors of coffee.
- The proposed ideas will not go to the main company.
Before concluding an agreement with the franchisor, you must familiarize yourself with all the terms of cooperation. If something does not suit you, it is better to look for another option. After signing the document, you must comply with all the requirements of the company.
Coffee machines
This is a common coffee business. The network of vending machines is popular in that they provide sales in automatic mode, without the participation of the seller. This allows you to significantly save on costs. If before people were reluctant to buy drinks in such vending machines, now sales are high.
It is advisable to install such devices in business centers, retail establishments, and large enterprises. Coffee machines are located in car services, car washes, banks, universities, train stations, airports. A device installed on average in a shopping center is capable of selling up to 100 cups of 25 rubles each per day. Each month, revenue will be equal to 75 thousand rubles, of which profit will be equal to 35-40 thousand rubles, since expenses are calculated. This is income from 1 machine. Successful businessmen contain 10-20 machines.
The main disadvantage of this business is high competition and difficulties in choosing a profitable place. Often profitable places are occupied. Still difficulties arise with the solution of rental issues, especially with facilities in government.
Coffee on wheels
Demanded mobile coffee houses. The coffee machine is a delicious drink. In this case, there is no reference to a specific place. Therefore, you can sell the drink where it is in demand. For example, any fairs or city day celebrations will be profitable days. You can stay near a taxi stand, near a university or market. All high-passages with parking facilities are profitable places for selling drinks and pastries.
Mobile coffee houses can be located on the basis of any roomy car, mini-vein or minibus. Often used for coffee is Citroen Berlingo, Peugeot Partner, Fiat Doblo. About 700,000 rubles will be spent on the purchase of a car, depending on its condition (new or used). For conversion to a coffee style, 400 thousand rubles will still be needed.
In the car you will need to install:
- power supply;
- equipment for making and serving coffee;
- arrangement of the wall, ceiling and floor;
- design, stylization, appearance.
It will take the cost of paperwork in the traffic police, as changes are made to the design of the vehicle. But this is only needed when opening the coffee shop on wheels.
Thus, the coffee business is in demand. The main thing is that all activity be organized and thought out correctly to the smallest detail. Moreover, this applies both to independent business and the choice of a franchise.