It is known that website redesign is a very expensive pleasure. At the same time, design is not only the external attractiveness of the site, but also its effectiveness. Sometimes owners of just sites are forced to order a site redesign service. In order not to be in such a situation, or at least reduce the likelihood of its occurrence, it is better to select in advance the most suitable appearance of the resource.
If you picked template for your site, you can already answer the question of what kind of sites are. You may have noticed that there are typical website design options (depending on its content). Let's say a blog site is usually one or two columns, a place for a tag cloud, vibrant and expressive elements that evoke an identity, and news sites have a block structure (several columns, a strict "newspaper" design).
Obviously, it is impossible to make a good blog on a news site template, and an online store on a portal template. Therefore, it is very important to clearly define the objectives of the site and ensure that the site design is fully consistent with them.
So what are the sites?
Business card site - one page with company contacts.
Corporate site - a functional and meaningful site with many pages and subsections, the purpose of which is to attract customers and partners. Often - to provide internal communication. The web design of business card sites or corporate sites is extremely important. Each element works to impress the company. It is here that the use of original flash elements, non-trivial color solutions is possible.
An online magazine is a site designed to familiarize yourself with information. Many pages with interesting materials, ad units, possibly the presence of interactive modules (for example, adding comments to articles). Decorative elements should not interfere with the perception of information, but, at the same time, they can be quite active and noticeable.
Blog - The basis of a blog site is a person. Design should work on the image of this person. An individual solution is highly desirable. As a rule, such sites do not have many subsections and have a simple structure, but are characterized by the presence of well-thought-out fields for comments.
Portal - has a large set of functions. The portal contains both news materials and useful articles, has a forum or personal pages of participants. The portal is aimed at both informing visitors and their communication. It has many blocks, subsections, perhaps three or four columns. A decorative solution can be any (depending on the subject of the site), but at the same time, it should not interfere with the perception of information and communication.
News site . The main task of such sites is to conveniently submit a large amount of information. As a rule, their design depends on the topic of news (entertainment, political, beauty and fashion news), but, in any case, the web design of sites of this orientation should not be intrusive and interfere with the perception of textual information. If white print on a black background is acceptable for image sites, then such delights on the news site are inappropriate and will cause irritation, even if this is news from computer games.
Online store . Its task is to provide visitors with the convenience of viewing and buying goods. Design is concise and functional. As you can see, the task of an online store can not always be combined with image-building. That is why many large companies have two sites: one for promoting their services, the other for selling them. Less "untwisted" companies simply organize sections "About Us", "Articles", "Catalog".
What are the sites besides the above? One-page sites that are designed for the powerful promotion of a single product, as a rule, an information product, social networks, promotional sites. In fact, it is impossible to fully answer the question of what kind of sites are. After all, you can set tasks that the world has not yet seen, and develop an original design for these tasks.
Despite the fact that there really are sites that perform several of the above tasks, such an original approach requires special preparation, a good budget and true skill. Many resources are not threatened by a large audience. Just because visitors do not understand where they actually went. We emphasize once again: clearly and simply to determine the task of the site - this is extremely important!
So, the first step to success is to clearly describe the objectives of the site. This will already set the right direction for the web designer.
Bad web site design
Why learn from your mistakes, if you can from others? What are loser sites? We list the most common errors.
1. Slurred. From the very first visit, the visitor must be clearly aware of where and why he got there (and where to go further). It was to this thought that the information above should lead, but despite the abundance of such tips on the Internet, websites are created daily that are not clear for what purpose: the design of the blog, news articles with photographs are immediately posted, but in the heading are ridiculous curls that are only relevant what's on the homepage. The site should be complete and complete!
2. Excessiveness. As a rule, design delights are interesting to the designers themselves. You need to think a few times before launching the original flash saver. Will it not stop users from reading articles, will it not annoy those who have a poor Internet connection speed? Most visitors do not like too bright or clumsy design, they are annoyed to see a font with curlicues, blue text on a brown background, etc. If you have doubts about your taste or budget, it’s better to “underdesign” than “redesign”.
3. Palisades of texts. It is scary and annoying just like an abundance of decorative elements. The human eye perceives as aggression the repetition of monotonous graphic elements. Test blocks should not be too big, all articles should be well structured, information blocks should reasonably alternate with graphic ones.
So, the basic principles of successful web design: relevance, functionality, simplicity. Following these principles, even without much experience, you can choose a truly successful design for your site.