The most in demand are coffee houses with the original name. But how to come up with it? How to make your institution different from the rest? Experienced businessmen, for whom this is just another project, seek help from professionals: marketers and employees of advertising agencies. But what if you are an ordinary entrepreneurial young guy who took out a small business loan from a bank and want to come up with an interesting name for his coffee shop?
Friend help
Often, people close to us are much smarter and more creative than we think. Often in our environment there is a contingent that can be safely called the creative layer of the population. It can be editors, journalists, musicians and just extraordinary people. Such personalities love brain puzzles, so with confidence we can say that your friend will come up with the name for the coffee house with pleasure.
Spy an idea
You should not reinvent the wheel - all beautiful and at least a little bit original names have already been invented! You can easily spy the beautiful names of coffee houses in the nearest city streets. Your task is to look at whatever you like and borrow. It is possible that an interesting name will lead you to its original idea. It is important that the name you like does not turn out to be a well-known network, the owner of which can easily sue you. But if you liked the name of the coffee shop in Murmansk, and you live, say, in Voronezh - then why not?
Signs everywhere
When you are obsessed with some idea, then everything around takes on a different meaning. Every word spoken by someone, an inscription on a billboard, a life event helps us look differently at our own lives. Look around carefully. What do you see? Perhaps a casual phrase thrown by someone or a new track on the radio is one of the variants of the name for a coffee shop? Indeed, even the name of the famous Russian social network VKontakte was invented by Pavel Durov by chance when he heard the phrase “in full contact with information” on the radio. Even more interesting is the story of the name Apple. Its creator, Steve Jobs, was tired of much thought by the founders' council over the original name and simply gave the name of the company in honor of his favorite fruit.
Advertising agency
If finances allow you, then you can turn to professional marketers. It is important - at the initial stage, it is necessary to correctly and clearly convey your idea to the performer, to precisely indicate what exactly you want. If you need an original and catchy name (you focus on creativity), then pre-designate this to the advertising agency so that you don’t get just a pretty and beautiful name that most people on the market now have. If you still decide to turn to the services of professionals, it is better not to save. You may spend more than planned, but the result will not disappoint you. You will competently come up with a name that is suitable specifically for your institution, explain its advantages in detail and answer all your questions. Agree, this is much better than saving and getting a bad and low-quality result.
Fast and free
If you have neither money nor imagination, then there is one good option. Today's century gives you the opportunity to access programs that allow you to create an original name for the given parameters, including for your coffee shop. The user adjusts such parameters as the scope of the company, the number and sequence of letters. And voila - you have a ready-made name in a short time. The only negative is that with which a person copes without much difficulty, artificial intelligence is not yet able to fully master. It is unlikely that these names will differ in originality and euphonies, but as another option for creating a name, it’s quite good. There are many services for inventing a name for your company, which are freely available on the World Wide Web. Most of them will not only come up with an original name for your brand, but also check it for uniqueness and select a free domain address and nickname on social networks for the invented name. One of the programs offers not only the provision of naming services, but even the free book "How to name your business" in case the services do not satisfy the requirements of the customer.
Interesting names of coffee houses
We remember funny and meaningless advertisements for years, and especially original ones for decades. The same system with the name for the coffee shop. Sometimes we see completely delusional names of catering establishments, which make us only laugh. But you must admit, for some reason, it’s they who cut into the memory and make your friends talk about them. This is exactly what marketers and the owner of the establishment were counting on when they came up with a ridiculous name. Agree about coffee houses with names such as "Mr. Who," Bro. We, “Give two”, “Uncle”, “Gingerbread Man”, “Luxheri”, Maman, “Not a Bullshit”, “Beaver Welcome”, you will be happy to tell your friends and maybe even stop by for a cup of coffee. But not everyone wants an original and eye-catching name. Such names as "Coffee Courtyard", "Coffeeman", "Coffeemania", "CoffeeNero", "Coffeeoni", "Coffeechino", "Parisian", "Penka", "Pitkofe", "Prokofiy", "San Cafe "," Old Italy "," Point "," Corner "," Chaykofsky "," Chao-Cocoa "," Chocolate "," Choco-Mocha ". Different names - different contingent. Representatives of extraordinary youth will probably enter the “Mr. Who”, and young girls will enter the “Coffee Courtyard”. When thinking of a name, focus on your target audience.
What makes a coffee house famous?
Making coffee is a lucrative business, because everyone drinks it. But not all coffee houses have become famous all over the world for service and quality products, such as Kaffeine in London, Heart Coffee Roasters and Stumptown Coffee Roasters in Portland, The Coffee Academics in Hong Kong and some others. These places are famous for the original interior, excellent service and an interesting concept. For example, in order to get a job at Kaffeine, a barista must have had an internship of 3 years, at The Coffee Academics they make coffee with guava juice, and at Stumptown Coffee Roasters, a fragrant punch is brewed before opening 12 hours, which attracts residents and visitors of Portland. In any world-famous coffee house there are 4 distinctive signs, without which any chip and zest are meaningless - excellent service, cleanliness in the hall and bar, original interior and name, memorable and original, which will surely attract attention.
Good raw materials - why is this so important?
Even if you came up with the best name for the coffee house in the world, hired professionals and carefully thought out the concept and interior of the establishment, you need to remember the important role that quality raw materials play in this business. As practice shows, it is not necessary to take the most expensive raw materials, but it is also not worth saving too much. The price of cocoa beans depends on their rarity, the difficulty of growing and the amount of customs duty. A lot of good reviews about inexpensive Colombian coffee, which has an ideal price-quality ratio. True connoisseurs praise such varieties as Mines Luwak and Jamaica Blue Mountain. This is a premium class, but it also costs several times more than a Colombian one. However, the taste is different for everyone - some people like exclusively premium varieties of coffee, while others don’t look at status and prefer budget, inexpensive varieties. In any case, the main thing is a competent barista who will be able to find an approach to guests and properly prepare delicious coffee.
The popularity of coffee is growing today, more and more fans of this strong, invigorating drink. It is possible that your business will flourish, whether it be a coffee shop or a coffee with you format. But in order for this to happen, you need to observe many nuances, one of which is an original, beautiful and memorable name. If you take a responsible approach to this issue in one of the above ways, then you, that is, the future entrepreneur, will succeed, and your business will bring you not only good income, but also the realization that people need your work.