YouTube is the largest video hosting service in the world. On this service, any user can upload and view videos, as well as share them with other people and even create their own channels. The daily audience of the service is more than 800 million people. Every minute about 72 hours of video are uploaded to the hosting, and the number of daily views exceeds 4 billion. So if you want to share an interesting video or present your product, then take a look at this service. In this article, we’ll talk about how to create a channel on YouTube and draw attention to it.
Business opportunities
This video hosting is a very good tool for doing business. With its help, you can attract the target audience to your products (or services), demonstrate your abilities, share information, conduct trainings and master classes, receive feedback from consumers, find new partners, customers, etc.
How to create a new channel on YouTube?
The procedure is quite simple. First you need to open the mailbox on gmail.com, inventing a username, password and filling out the form. Since Google introduced a single account policy, after registration it will be valid on all related resources. So how do you create a channel on YouTube? First you need to go to this service. Then we look for the button "my channel" and click on it. Youtube will offer to open a channel. Upon receiving your consent, it will redirect to the settings section, which can be changed or left as is. Then a message appears about adding the channel to the account. In short, that's all.
How to attract user attention ?
As you can see, creating a channel on YouTube is not a problem. The most difficult thing is to attract attention to him, since there are a lot of videos on this hosting. What can be done in terms of channel optimization?
1. Design. In the appearance of the channel, there must be branded elements: banner, logo and background image (unique). Properly fill out the section "About the channel", group the content by topics (playlists). Structured information is very easy to find, and this will create a greater user experience for your page.
2. Video strategy. The content of the videos is of great importance. They should include a semantic load for the target audience. But do not stop at the same type of commercials. You can not only present the product itself, but also answer consumer questions, arrange a master class, do a news review, etc. This is how professionals act who know exactly how to create a channel on YouTube and draw attention to it.
3. Annotations. A very useful feature on Youtube. With their help, you can insert a link to your other videos in the video, offer to subscribe to the channel, etc.
4. Tagging. For each uploaded video, you need to register keywords (tags) by which potential customers can find your content in the search bar.
Now you know how to create a YouTube channel for free. It will only require an investment of one's own time.
And finally: we advise you not to be afraid to shoot a video. It is not necessary to make him professional. Most importantly, a good idea!